Top PGDM in Marketing Management Colleges in Thiruvananthapuram

Thiruvananthapuram or its previous title Trivandrum is known as the capital city of Trivandrum, which is the capital city of Indian Kerala state. Kerala. It is the largest town in Kerala with an estimated population of 957,730 as of the year 2011. The total population of the city is 1.68 million. It is located along the West Coast of India close to the southernmost point of the continental, Thiruvananthapuram is a major information technology center in Kerala and accounts for 55% of Kerala's exports of software in the year 2016. The city was referred to in the words of Mahatma Gandhi, who called it"the "Evergreen city in India" The city is distinguished by its rolling terrain of hilly coastal lowlands.

The current regions of Thiruvananthapuram were administered by the Ays who were feudatories of the Chera dynasty. At the end of the 12th century, the region was taken over by the kingdom of Venad. At the end of the 1800s, king Marthanda Varma expanded the territory and established the state of princely states, Travancore, and made Thiruvananthapuram it's capital. Travancore was the most powerful state in Kerala after defeating Zamorin's powerful army from Kozhikode at the time of the war of Purakkad in 1755. After India's independence in 1947, Thiruvananthapuram became the capital of the state of Travancore and Cochin. It was so until the newly formed Indian State of Kerala was created in 1956.

Thiruvananthapuram is a major academic and research hub that houses a number of institutions that specialize in space science and physical science, information technology and engineering, biotechnology, and medicine. There are three universities located in Thiruvananthapuram There are two universities of state and one that is a deemed university. The state universities are the University of Kerala and APJ Abdul Kalam Technological University. Indian Institute of Space Science and Technology (IIST), is a government-funded institute and is considered a university. IIST was the very first institution of its kind within the nation offering graduate programs and research in the field of space science, technology for space, and space-related applications. It has two Institutes of National Importance; Sree Chitra Tirunal Institute for Medical Sciences and Technology (SCTIMST) and the Indian Institute of Science Education and Research (IISER). Thiruvananthapuram is the regional center of the Indira Gandhi National Open University (IGNOU).

It is the Government Medical College, Thiruvananthapuram is the most prestigious and first medical college in Kerala established in 1951. Other noteworthy medical schools aside from SCTIMST (which offers super-specialty courses in neuroscience and cardiac) along with the Regional Cancer Centre, Thiruvananthapuram (which offers PG-level courses in radiotherapy and pathology and super-specialty programs) comprise SUT Academy of Medical Sciences, Sree Gokulam Medical College and Government Ayurveda College.

PGDM in Marketing Management is a two-year postgraduate program that focuses on the management and marketing aspects of the business. PGDM in Marketing Management course in Thiruvananthapuram is designed to provide students with a thorough understanding of marketing concepts and strategies, as well as the skills and knowledge necessary to succeed in the fast-paced world of marketing.

During the program, students will study a variety of topics, including consumer behavior, market research, advertising and promotions, sales management, and branding. They will also learn about the latest marketing tools and technologies, such as digital marketing, social media marketing, and mobile marketing.

In addition to classroom learning, students in the PGDM in Marketing Management in Thiruvananthapuram will also have the opportunity to participate in internships and practical projects, allowing them to gain hands-on experience in the field of marketing.

Upon completion of the program, graduates will be well-equipped to pursue careers in marketing and related fields, such as brand management, product management, marketing research, and digital marketing. They may also choose to pursue further education in marketing or related fields, such as a Ph.D. in marketing or an MBA with a specialization in marketing.

Types of PGDM in Marketing Management in Thiruvananthapuram

PGDM in Marketing Management courses is categorized into three types: full-time, part-time, and distance learning.

Distance Learning: Students who cannot attend regular classes on campus can opt for distance learning. This mode of learning is ideal for working professionals who have other commitments. PGDM in Marketing distance learning courses in Thiruvananthapuram are offered by several colleges in India, and students are required to have at least two years of experience in the field.

Full-Time: The PGDM in Marketing Management in Thiruvananthapuram is a two-year postgraduate course, and in the full-time mode of learning, students attend regular classroom-based learning. They also need to submit all the assignments and projects required for their exams on their institute campus. Full-time learning allows students to interact with their peers and faculty members, which is beneficial for their overall learning experience.

Part-Time: Students who cannot attend regular classes can opt for a part-time course. PGDM in Marketing Management Part-time courses in Thiruvananthapuram is conducted either on weekends or during the evenings. This mode of learning is ideal for students who are working in an organization and wish to pursue the course simultaneously.

PGDM in Marketing Management Admission Process

The admission process for Best PGDM in Marketing Management in Thiruvananthapuram varies depending on the institute or university offering the program. However, here are some common steps involved in the admission process:

1. Eligibility criteria: Candidates must meet the eligibility criteria set by the institute or university. Generally, candidates must have a bachelor's degree in any discipline from a recognized university with a minimum of 50% aggregate marks.

2. Entrance exam: Many institutes or universities require candidates to appear for a national-level entrance exam such as CAT, XAT, MAT, CMAT, GMAT, or ATMA. The entrance exam score is an important factor in the selection process.

3. Application form: Candidates need to fill out the application form of the institute or university they wish to apply to. The application form can be filled out online or offline.

4. Group Discussion (GD) and Personal Interview (PI): Shortlisted candidates are called for a GD and PI round. The GD assesses the candidate's communication and group participation skills, while the PI assesses their overall personality, confidence, and suitability for the program.

5. Final Selection: The final selection is based on the candidate's overall performance in the entrance exam, GD, and PI, as well as their academic background and work experience (if any).

6. Offer of Admission: Candidates who are selected for admission will receive an offer letter from the institute or university, which they need to accept within the given deadline by paying the admission fee.

Top PGDM in Marketing Management Colleges in India

There are several top colleges and universities in India that offer PGDM in Marketing Management. Here are some of the most popular and prestigious institutions:

1. Indian Institute of Management (IIM) Ahmedabad
2. Indian Institute of Management (IIM) Bangalore
3. Indian Institute of Management (IIM) Calcutta
4. Xavier School of Management (XLRI), Jamshedpur
5. SP Jain Institute of Management and Research (SPJIMR), Mumbai
6. Management Development Institute (MDI), Gurgaon
7. Institute of Management Technology (IMT), Ghaziabad
8. International Management Institute (IMI), New Delhi
9. T. A. Pai Management Institute (TAPMI), Manipal
10. K. J. Somaiya Institute of Management Studies and Research, Mumbai

These institutions are known for their excellent faculty, infrastructure, and placement records. They offer state-of-the-art facilities and provide a conducive learning environment to their students. Apart from these, there are several other top-rated institutes that offer PGDM in Marketing Management. Candidates are advised to research and compare the various institutes before making a final decision on where to apply.

PGDM in Marketing Management in Thiruvananthapuram: Jobs

Graduates with a PGDM in Marketing Management in Thiruvananthapuram can pursue various job opportunities in the marketing domain. Some of the most popular job roles that PGDM in Marketing Management graduates can apply for are:

Brand Manager: A brand manager is responsible for managing a brand's overall image, developing marketing strategies, and ensuring brand awareness among the target audience.

Product Manager: A product manager is responsible for developing and managing a product or product line, conducting market research, and identifying product opportunities.

Marketing Manager: A marketing manager is responsible for developing and implementing marketing strategies, conducting market research, and managing a team of marketing professionals.

Digital Marketing Manager: A digital marketing manager is responsible for developing and implementing digital marketing strategies, managing social media accounts, and analyzing digital marketing data.

Sales Manager: A sales manager is responsible for managing a sales team, developing sales strategies, and achieving sales targets.

Market Research Analyst: A market research analyst is responsible for conducting market research, analyzing data, and providing insights to support marketing strategies.

Advertising Manager: An advertising manager is responsible for developing and managing advertising campaigns, collaborating with creative teams, and analyzing campaign performance.

Media Planner: A media planner is responsible for developing media plans, negotiating media buys, and analyzing media performance.

These are just a few of the many job roles that PGDM in Marketing Management in Thiruvananthapuram graduates can pursue. Graduates can work in various industries such as FMCG, retail, e-commerce, advertising, consulting, and more. The salary package for PGDM in Marketing Management in Thiruvananthapuram graduates can vary depending on the job role, industry, and experience.

Top Recruiters: Hindustan, Unilever, Colgate, Genpact, Tata Teleservices Limited, Stanza, Taj Group, SpiceJet, Reliance Jio, Microtek

Benefits of PGDM in Marketing Management in Thiruvananthapuram

There are several benefits of pursuing a PGDM in Marketing Management in Thiruvananthapuram. Here are some of the most important benefits:

1. Enhances Marketing Skills: A PGDM in Marketing Management program in Thiruvananthapuram provides students with in-depth knowledge and practical skills related to marketing. It covers various marketing strategies, advertising techniques, market research methodologies, and more, which helps students develop a strong foundation in marketing.

2. Career Opportunities: The program offers various career opportunities in marketing and related fields. The marketing industry is growing rapidly, and there is a high demand for professionals with marketing expertise. PGDM in Marketing Management in Thiruvananthapuram graduates can apply for various job roles in industries such as FMCG, retail, e-commerce, advertising, consulting, and more.

3. Networking Opportunities: The PGDM in Marketing Management programs in Thiruvananthapuram offer networking opportunities with industry professionals, alumni, and peers. It helps students build their professional network, which can be useful in their career growth.

4. Industry Exposure: The program provides industry exposure through internships, case studies, guest lectures, and more. It helps students understand real-world marketing challenges and gain practical experience in solving them.

5. Personal Growth: The PGDM in Marketing Management programs in Thiruvananthapuram offer a holistic approach to education, which helps students develop their personality, communication skills, and leadership skills. It helps students become confident, independent, and responsible individuals.

6. High Salary: The PGDM in Marketing Management graduates in Thiruvananthapuram can earn high salaries depending on the job role, industry, and experience. Marketing is a critical function in any organization, and companies are willing to pay a premium for marketing talent.

These are just a few of the many benefits of pursuing a PGDM in Marketing Management in Thiruvananthapuram . It is a rewarding career path for individuals who are passionate about marketing and have a creative mindset.