Top Career Options After an MBA in Marketing: Explore Your Career Opportunities

Career Option

Role

Skills Needed

Salary (PA)

Marketing Manager

A marketing manager develops and implements marketing strategies to promote products and services. This involves market research, campaign management, and analyzing market trends to enhance the brand's reach.

Strategic planning, project management, analytical skills, creativity.

INR 80,000- 1,20,000

Brand Manager

Brand managers focus on creating and maintaining a strong brand identity. They ensure consistency in brand messaging and manage campaigns that align with the brand's values and goals.

Brand strategy, market analysis, communication, innovation

INR 70,000 – 1.15,000

Digital Marketing Manager

This role involves planning and executing digital marketing campaigns, including SEO/SEM, social media, email marketing, and online advertising. The aim is to boost online presence and drive web traffic

Digital strategy, content creation, data analysis, technical proficiency

INR 70,000-1,10,000

Market Research Analyst

Market research analysts gather and analyze data to understand market conditions. They provide insights that help companies make informed decisions about product development and marketing strategies

Data analysis, critical thinking, statistical tools, attention to detail

INR 60,000- 90,000

Product Manager

Product managers oversee the development and lifecycle of products. They work closely with marketing, sales, and development teams to ensure the product meets market needs and company goals

Product development, project management, market research, cross-functional collaboration

INR 90,000-1,30,000

Sales Manager

Sales managers develop sales strategies, manage sales teams, and analyze sales data to achieve targets. They play a crucial role in driving revenue and ensuring customer satisfaction

Leadership, negotiation, sales strategy, customer relationship management

INR 80,000-1,20,000

Advertising Manager

Advertising managers plan and direct advertising campaigns, coordinate with creative and media teams, and manage advertising budgets to maximize the impact of promotional efforts

Campaign management, creativity, budget management, media planning

INR 70,000- 1,15,000

Public Relations Manager

PR managers manage a company’s public image, handle media relations, and develop PR campaigns to enhance the brand's reputation

Communication, media relations, crisis management, storytelling

INR 70,000- 1,10,000

Social Media Manager

Social media managers create and manage strategies to engage audiences on social media platforms. They develop content, manage posts, and analyze social media metrics

Content creation, social media analytics, creativity, audience engagement

INR 60,000- 90,000

Consultant

Marketing consultants provide expert advice to organizations on marketing strategies, market analysis, and campaign effectiveness to help them achieve their business objectives

Analytical thinking, strategic planning, communication, industry expertise

INR 90,000-1,40,000

Business Development Manager

Business development managers identify new business opportunities, build relationships, negotiate deals, and develop strategies for business growth

Networking, negotiation, strategic planning, market knowledge

INR 80,000- 1,20,000

Content Marketing Manager

Content marketing managers develop content strategies, oversee content creation, and ensure effective content distribution to engage target audiences and drive brand awareness

Content strategy, writing, editorial skills, SEO

INR 65,000-1,00,000

E-commerce Manager

E-commerce managers handle online sales platforms, develop e-commerce strategies, optimize user experience, and drive online sales

E-commerce platforms, digital marketing, user experience design, data analysis

INR 75,000- 1,15,000

Customer Relationship Manager (CRM)

CRM managers oversee customer relationship strategies, analyze customer data, and develop loyalty programs to enhance customer satisfaction and retention

Data analysis, customer service, relationship management, CRM software

INR 70,000-1.10,000

Event Marketing Manager

Event marketing managers plan and execute events, manage event marketing, and coordinate with vendors and partners to ensure successful event promotion and execution.

Event planning, project management, marketing strategy, negotiation

INR 65,000- 1,00,000

Top colleges for MBA in marketing

Subjects offered in Marketing MBA

Course fees*

Qualifying Exam

IIM Ahmedabad

Strategic Marketing, Retail Management, International Marketing, Professional Selling, Consumer Behaviour, B2B Marketing, Sports Marketing, Digital Marketing and E-business, Customer Relationship Management

INR 23,00,000

CAT/GMAT

IIM Bangalore

Brand Management, Consumer Behaviour, B2B Marketing, Digital Marketing, International Marketing, E-commerce, Marketing Communication, Services Marketing

INR 23,00,000

CAT/GMAT

IIM Calcutta

International Marketing, Integrated Marketing Communication, Sales and Distribution Management, Consumer Behaviour, Strategic Brand Management, Rural Marketing, Sports Entertainment and Media Marketing, Managing Luxury Business

INR 27,00,000

CAT/GMAT

MICA

Media & Entertainment Management, Advertising & Brand Management, Marketing Analytics, Digital Communication Management

INR 21,00,000

CAT/ XAT/GMAT

FMS Delhi

Retailing Management, Consumer Behaviour, Brand Management, Advertising Management, Sales Force Management, Internet Marketing, Advanced Research Techniques in Marketing

INR 10,480 per year

CAT

IMT Ghaziabad

B2B Marketing, Social Media Marketing, Sales and Distribution Management, Consumer Behaviour, Product and Brand Management,

Integrated Marketing Communications, Rural Marketing, International Marketing, Luxury Marketing, Mobile Marketing

Digital Marketing

INR 19,53,000

CA