2 Years
Post Graduate
Management
Online
Online MBA in Marketing Management is for those marketing masterminds who have the necessary skills but want to enhance them and get up to date with the latest tactics. It is a 2-year postgraduate course that students can pursue once they have completed their graduation. Online MBA in Marketing Management career options are considered equally valuable to a traditional MBA. Online MBA in Marketing Management also offers career opportunities with higher salaries. One of the main aims of pursuing an MBA degree online is to get a job of high status and with that a higher Online MBA Salary.
MBA in marketing is amongst the oldest and most demanded courses. Once students are done with their Online MBA in Marketing Management they can go for several jobs like marketing managers, advertising managers, Public Relations Analyst, etc in various sectors. Professionals already in this field have to be up to date with all the latest techniques and tactics, this is why they should consider this online MBA course to sharpen their skills and boost their work designation.
The Online MBA in Marketing Management programs provide students with an in-depth understanding of the fundamentals of marketing strategies, practices, and strategies in a scalable, web-based format. They are intended for professionals in the workplace who wish to increase their marketing skills and career prospects without stopping their work. Students will be taught about different aspects of marketing that include the use of digital marketing, consumer behavior market research, management of brands, and strategic planning. When they enroll in an online MBA in Marketing Management Course students are equipped with the expertise and knowledge required to navigate the fast-paced and ever-changing landscape of marketing.
The online MBA in Marketing Management Admission Process typically involves the following steps to assess an applicant's academic background, professional experiences, and potential for successful completion of the program. Candidates are typically required to submit an application form, transcripts of their academic studies as well as letters of recommendation. Certain programmes may require an essay or personal statement and an interview could be a part of the process. Meeting the Online MBA in Marketing Management Eligibility criteria, which usually includes a bachelor's degree and work experience, is essential for gaining admission.
online MBA in Marketing Management Entrance Exams. These tests are designed to evaluate the students' analytical, verbal, and quantitative skills. The most popular entrance tests include GMAT and GRE. GMAT and GRE but some schools might grant waivers based upon previous experience or other credentials. The success of these tests can be a major aspect in gaining admission into the top online MBA program.
The Online MBA in Marketing Management syllabus is extensive covering a range of subjects that prepare students for the complexity of modern-day marketing. Students can expect to study classes in areas such as sales management, marketing strategy international marketing, and marketing analytics. Additionally, the curriculum typically includes case studies and practical projects that enable students to put their theoretical understanding to real-world situations. The result is that graduates are well-prepared to take on leadership roles in a variety of industries. The top institutions such as Harvard Business School, Wharton School as well as Stanford Graduate School of Business are among the online MBA in Marketing Management Top Colleges recognized for their top-quality education and rigorous curriculum that gives students the abilities needed to excel in the field of marketing management.
Here are the main key features of an Online MBA in Marketing Management in India:
| Particulars | Value |
| Name of the course | Online MBA in Marketing Management |
| Duration | 2 years |
| Level | Postgraduate |
| Mode | Online |
| Age limit | No specific age limit |
| Eligibility criteria | Bachelor's degree in any discipline with a minimum percentage requirement (varies by institution) |
| Admission process | Typically involves application submission, entrance test (such as CAT, XAT, GMAT), group discussion (GD), personal interview (PI), and academic background evaluation |
| Skills required | Marketing knowledge, strategic thinking, communication skills, analytical abilities, leadership qualities, creativity, digital marketing expertise, data analysis skills |
| Average annual fees | Varies by institution and can range from INR 1,00,000 to INR 10,00,000 |
| Average annual salary | Varies based on experience, industry, and job role. Typically ranges from INR 4,00,000 to INR 15,00,000 or more |
| Employment areas | Marketing agencies, advertising firms, e-commerce companies, consumer goods companies, consulting firms, retail industry, media and entertainment industry, hospitality industry, healthcare industry |
| Job roles | Marketing manager, brand manager, sales manager, digital marketing manager, market research analyst, advertising manager, public relations manager, product manager, business development manager |
| Top recruiters | Google, Amazon, Procter & Gamble, Unilever, Tata Group, Accenture, IBM, Deloitte, Wipro, HCL, Dabur, Flipkart, Snapdeal, Oyo, etc. |
(1). Cost-effective compared to traditional on-campus programs.
(2). Career advancement opportunities in marketing management.
(3). Specialized focus on marketing concepts and strategies.
(4). Networking opportunities with professionals in the field.
(5). Industry-relevant curriculum tailored to the Indian market.
(6). Access to digital resources and research databases.
(7). Gain a global perspective through diverse student cohorts.
(8). Develop leadership skills for managerial positions.
(9). Recognition and credibility from reputable institutions.
(10). Flexibility in terms of time and location.
Students from different backgrounds can choose to study MBA in marketing management in India. To pursue an MBA in Marketing Management, the aspiring student should have a bachelor’s degree like BA, BBA, B.com, and like with a minimum aggregate of 50 percent marks from a recognized university. Once a student meets the eligibility criteria, he/she has to sit for an entrance exam like CAT, CMAT, IIFT, XAT, SNAP, and other important examinations. By writing these exams they can also pursue courses like an MBA in brand management, an MBA in sales and marketing, and an MBA in rural management. After one has clarified the examination, he/she might also have to appear for a Written test and personal interview.
Securing admission to an MBA in Marketing Management degree program is simple. The students looking forward to the same have to appear for entrance exams like CAT, CMAT, IIF, and XAT. The shortlisted candidates are required to appear for a written test and PI in some colleges as a part of the procedure. The detailed step-by-step admission process is mentioned below for you:
(1). Primarily, an aspiring candidate has to register after going through the eligibility criteria of the college/university.
(2). After you have met the eligibility criteria, you are required to appear for an entrance test.
(3). The universities offer admissions to those who qualify for the entrance examinations.
Colleges select the aspirants based on the entrance exam scores. The college produces a cut-off list and the students who have qualified for the following rounds such as interviews and group discussions. The selected students obtain the admit card and follow up on the other admission-related proceedings.
The selection committee assesses overall performance, including exam scores, discussions, interviews, and academic background. The aim is to create a varied group of students who contribute meaningfully to marketing management.
Final Admission: Decisions are based on a comprehensive assessment of each candidate's suitability for the program.
Here's a table format with accepted Entrance Exams for an Online MBA in Marketing Management in India:
| CAT | GMAT |
| XAT | MAT |
| CMAT | SNAP |
| NMAT | IIFT |
| TISSNET | ATMA |
Here are some essential skills required for an Online MBA in Marketing Management, organized in a table format:
| Marketing Knowledge | Strategic Thinking |
| Communication Skills | Analytical Abilities |
| Leadership Qualities | Creativity |
| Digital Marketing Expertise | Data Analysis Skills |
Here's a comparison table between an Online MBA in Marketing Management and another course we'll compare it with an Online MSc in Data Science:
| Name of the course | Online MBA in Marketing Management | Online MSc in Data Science |
| Overview of the course | Focuses on marketing concepts, strategies, and managerial skills in the marketing field. | Focuses on data analysis, machine learning, and statistical modeling for extracting insights from data. |
| Duration | 1-2 years | 1-2 years |
| Level | Postgraduate | Postgraduate |
| Mode | Online | Online |
| Eligibility criteria | Bachelor's degree in any discipline | Bachelor's degree in a relevant field, preferably with a background in computer science or mathematics. |
| Admission process | Entrance exam scores are followed by GD/PI or direct admission based on eligibility. | Entrance exam scores are followed by GD/PI or direct admission based on eligibility. |
| Average annual fees | INR 2-6 lakhs | INR 1-5 lakhs |
| Average annual salary | INR 5-12 lakhs | INR 6-15 lakhs |
| Employment areas | Marketing departments, advertising agencies, market research firms, and retail companies. | Technology companies, consulting firms, financial institutions, healthcare organizations. |
| Job roles | Marketing Manager, Brand Manager, Market Research Analyst, Digital Marketing Specialist. | Data Scientist, Data Analyst, Machine Learning Engineer, Business Analyst. |
| Top recruiters | Hindustan Unilever Limited, Procter & Gamble, Amazon, Google, IBM. | Microsoft, Amazon, Google, IBM, Accenture. |
Here are some top colleges offering an Online MBA in Marketing Management in India, along with their approximate fee structures:
| College | Average Annual Fees (INR) |
| Indian School of Business (ISB), Hyderabad | 5,00,000 - 70,00,000 |
| Indian Institute of Management (IIM), Ahmedabad | 2,00,000 - 5,00,000 |
| S.P. Jain Institute of Management and Research | 8,50,000 - 10,00,000 |
| Xavier Labour Relations Institute (XLRI), Jamshedpur | 9,00,000 - 10,00,000 |
| Great Lakes Institute of Management | 6,00,000 - 8,00,000 |
| NMIMS Global Access School for Continuing Education | 2,00,000 - 3,00,000 |
| Amity University Online | 3,00,000 - 4,00,000 |
| Symbiosis Centre for Distance Learning | 80,000 - 1,00,000 |
| IGNOU (Indira Gandhi National Open University) | 30,000 - 40,000 |
| Annamalai University | 20,000 - 30,000 |
Here are some common job profiles in the field of Marketing Management along with their descriptions:
| Job Profile | Description |
| Marketing Manager | Develops and implements marketing strategies, manages marketing campaigns, conducts market research, identifies target markets, and oversees marketing team activities. |
| Brand Manager | Builds and manages brand identity, develops brand strategies, plans brand campaigns, monitors brand performance, conducts market analysis, and collaborates with various teams. |
| Sales Manager | Manages sales teams, sets sales targets, develops sales strategies, builds relationships with clients, monitors sales performance, and implements sales plans. |
| Digital Marketing Manager | Oversees digital marketing initiatives, manages online advertising campaigns, develops social media strategies, analyzes digital data, and optimizes online marketing efforts. |
| Market Research Analyst | Conducts market research, collects and analyzes data, identifies market trends, prepares reports, and provides insights and recommendations to support business decision-making. |
| Advertising Manager | Plans and executes advertising campaigns manages advertising budgets, coordinates with creative teams, liaises with media agencies, and evaluates campaign effectiveness. |
| Public Relations Manager | Develops and manages PR strategies, handles media relations, writes press releases, organizes PR events, manages crisis communication, and maintains a positive brand image. |
| Product Manager | Manages product lifecycle, conducts market research, develops product strategies, collaborates with cross-functional teams, and oversees product development and launch. |
| Business Development Manager | Identifies new business opportunities, builds relationships with clients, negotiates contracts, conducts market analysis, and develops strategies to drive business growth. |
An Online MBA in Marketing Management can open up various employment opportunities across industries. Here are some common employment areas and top recruiters for individuals with an Online MBA in Marketing Management:
| Employment Areas | Top Recruiters |
| Marketing and Advertising Agencies | DDB Worldwide |
| Consumer Goods and Retail | Nestlé, Coca-Cola, Walmart |
| Technology and E-commerce | Amazon, Google, Microsoft, Apple, Alibaba |
| Financial Services | JPMorgan Chase, Goldman Sachs, Citigroup, Visa, Mastercard |
| Healthcare and Pharmaceuticals | Johnson Novartis |
| Media and Entertainment | NBC Universal, Netflix |
| Consulting | Deloitte, PricewaterhouseCoopers |
Online MBA in Marketing Management career options are considered equally valuable to a traditional MBA. Online MBA in Marketing Management also offers career opportunities with higher salaries. One of the main aims of pursuing an MBA degree online is to get a job of high status and with that a higher Online MBA Salary. Following is a list of popular jobs & salaries after online MBA available to online MBA in Marketing Management graduates:
| Job Role | Average Annual Salary (INR) |
| Marketing Manager | 8,00,000 - 15,00,000 |
| Brand Manager | 7,00,000 - 12,00,000 |
| Sales Manager | 6,00,000 - 12,00,000 |
| Digital Marketing Manager | 6,00,000 - 12,00,000 |
| Market Research Analyst | 4,00,000 - 8,00,000 |
| Advertising Manager | 6,00,000 - 12,00,000 |
| Public Relations Manager | 6,00,000 - 12,00,000 |
| Product Manager | 8,00,000 - 15,00,000 |
| Business Development Manager | 6,00,000 - 12,00,000 |
The success of the Online MBA Marketing Program switches on the professional option for eligible candidates to honor brands at both national and international levels. Many individuals who studied and passed the online MBA marketing program have been hired by some of the top brands of all time, including Flipkart, Microsoft, Facebook, Amazon, Google, and so on.
Someone with a master’s degree in online MBA Marketing Management can unlock jobs such as channel head, competitive manager, customer relationship manager, brand manager, analytical marketer, etc. The average salary package of marketing and management professionals is between 6.85 LPA and INR 14.36 LPA.
Here are some career opportunities after completing an Online MBA in Marketing Management:
(1). Marketing Manager
(2). Brand Manager
(3). Product Manager
(4). Business Development Manager
(5). E-commerce Manager
(6). Social Media Manager
(7). Marketing Consultant
(8). Media Planner
(9). Retail Marketing Manager
(10). Customer Relationship Manager
Here are some potential options for higher studies after completing an Online MBA in Marketing Management:
(1). Doctorate (Ph.D.) in Marketing or Business Administration
(2). Executive MBA (EMBA) or specialized MBA programs in areas such as Finance, Operations, or International Business
(3). Certification courses in areas such as Social Media Marketing, Content Marketing, or Search Engine Optimization (SEO)
These options can provide opportunities for further specialization, research, and career advancement in specific areas of marketing and related fields. It's important to carefully consider your career goals and interests before pursuing higher studies to ensure the chosen program aligns with your objectives.
(1). Management Pre-sales knowledge
(2). Marketing planning
(3). Complying with sales strategies
(4). Handling technicals of sales
(5). Coming up with a business strategy
(6). Conducting market analysis
(7). Search engine marketing (SEM)
Q: What is an Online MBA in Marketing Management?
A: An Online MBA in Marketing Management is a postgraduate degree program that focuses on developing skills and knowledge in marketing strategies, consumer behavior, brand management, digital marketing, market research, and related areas.
Q: What are the benefits of pursuing an Online MBA in Marketing Management?
A: Some benefits include flexible learning options, the ability to continue working while studying, access to a diverse network of professionals, enhanced career prospects, and the opportunity to develop specialized marketing skills.
Q: What are the eligibility criteria for an Online MBA in Marketing Management?
A: Eligibility criteria vary by institution but typically require a bachelor's degree in any discipline with a minimum percentage requirement. Some institutions may also consider work experience and entrance exam scores.
Q: How long does it take to complete an Online MBA in Marketing Management?
A: The program duration is typically two years, but it can vary depending on the institution and the study pace chosen by the student.
Q: What skills are required to succeed in Marketing Management?
A: Skills such as marketing knowledge, strategic thinking, communication skills, analytical abilities, leadership qualities, creativity, digital marketing expertise, and data analysis skills are crucial for success in marketing management.
Q: What is the average annual salary after completing an Online MBA in Marketing Management?
A: Average annual salaries for marketing management roles can vary depending on factors like experience, industry, and job role. Typically, they range from INR 4,00,000 to INR 15,00,000 or more.
Q: Are there age limits for pursuing an Online MBA in Marketing Management?
A: No, there are generally no specific age limits for pursuing an Online MBA in Marketing Management. It is open to individuals of all age groups.
Q: Can I pursue an Online MBA in Marketing Management while working full-time?
A: Yes, one of the advantages of an online program is the flexibility it offers, allowing students to study while working full-time.
Q: What are the employment areas after completing an Online MBA in Marketing Management?
A: Graduates can find employment in marketing agencies, advertising firms, e-commerce companies, consumer goods companies, consulting firms, the retail industry, the media and entertainment industry, the hospitality industry, and the healthcare industry.
Q: Can I pursue a Ph.D. or higher studies after completing an Online MBA in Marketing Management?
A: Yes, you can pursue higher studies such as a Ph.D. in Marketing or Business Administration or enroll in specialized master's programs in areas like Marketing Research, Advertising, or International Marketing to further enhance your knowledge and career prospects.
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