BA in Hospitality Management Program Syllabus & Subjects

Bachelor of Arts (BA) Hospitality Management Syllabus

This program covers the fundamentals of hospitality management, including hotel operations, guest services, and event planning.

Syllabus of Bachelor of Arts BA Hospitality Management

The syllabus for the Bachelor of Arts (BA) in Hospitality Management program is designed to provide students with comprehensive knowledge and skills in the field of hospitality and hotel management. Students typically cover core topics related to hotel operations, food and beverage management, and hospitality marketing. The curriculum often includes courses on front office management, housekeeping operations, and restaurant management. Students also delve into topics related to hospitality law, customer service, and hospitality finance. Practical experiences such as internships in hotels and hospitality establishments, guest service training, and event management projects may be included to help students gain hands-on experience in the hospitality industry. Graduates are well-prepared for Careers in Hotel Management, resort management, and hospitality operations.

Year 1

S.No	Subject
1	Introduction to Hospitality Management
2	Food and Beverage Management
3	Front Office Operations
4	Housekeeping Management
5	Principles of Marketing
6	Business Communication
7	Financial Accounting
8	Introduction to Tourism and Travel Industry

Year 2

S.No	Subject
1	Hotel Operations Management
2	Event Management
3	Human Resource Management
4	Food Production and Culinary Arts
5	Hospitality Law and Ethics
6	Hospitality Financial Management
7	Sales and Marketing in Hospitality Industry
8	Research Methodology

Year 3

S.No	Subject
1	Strategic Management in Hospitality Industry
2	Revenue Management
3	Entrepreneurship in Hospitality
4	Customer Relationship Management
5	Sustainability in Hospitality
6	Internship or Industrial Training
7	Elective Courses (specializations)
8	Dissertation or Project Work

Projects

Here is the list of projects of the course Bachelor of Arts BA in Hospitality management:

Hotel Marketing Plan	Develop a comprehensive marketing plan for a hotel, including strategies for online marketing, social media, and traditional advertising. Conduct market research to identify target markets and propose promotional campaigns to increase bookings and revenue.
Event Planning	Organize and execute a hospitality-related event, such as a conference, trade show, or charity gala. This project involves coordinating logistics, managing budgets, liaising with vendors, and ensuring a memorable experience for attendees.
Menu Development	Create a new menu for a restaurant, hotel, or catering service. Consider factors such as food trends, dietary preferences, cost-effectiveness, and sustainability. Conduct a cost analysis and develop recipes that align with the target market's preferences.
Revenue Management Strategy	Develop a revenue management strategy for a hotel or resort. Analyze historical data, occupancy rates, and market trends to optimize pricing and inventory management. Propose strategies to maximize revenue, such as dynamic pricing, upselling, and cross-selling.
Customer Experience Enhancement	Identify areas for improvement in customer experience within a hospitality establishment, such as a hotel or restaurant. Conduct surveys, analyze feedback, and propose strategies to enhance customer satisfaction and loyalty. This project may involve implementing new technologies, training programs, or service protocols.
Sustainable Hospitality Practices	Conduct a sustainability audit of a hospitality business and develop a plan to reduce its environmental impact. Explore initiatives such as energy efficiency, waste reduction, responsible sourcing, and community engagement. Create an implementation strategy and measure the impact of the sustainability initiatives.
Destination Marketing	Develop a marketing campaign to promote a tourism destination. Conduct market research to identify the target audience and create promotional materials such as brochures, videos, and social media content. Highlight the destination's unique attractions, accommodations, and experiences.
Hotel Operations Analysis	Analyze the operations of a hotel and identify areas for improvement in efficiency and guest satisfaction. Assess front desk procedures, housekeeping protocols, food and beverage operations, and staff training. Develop recommendations for streamlining operations and enhancing guest experiences.
Technology Integration	Explore the implementation of new technologies in the hospitality industry. Research emerging technologies such as artificial intelligence, virtual reality, or chatbots and propose how they can be integrated into hotel operations, guest services, or marketing efforts.
Cultural Tourism Development	Develop a cultural tourism program for a specific region or community. Identify cultural attractions, heritage sites, local traditions, and unique experiences that can be promoted to attract tourists. Develop partnerships with local stakeholders and create itineraries that showcase the destination's cultural richness.