3 Years
Under Graduate
Management
Full Time
Syllabus includes tourism marketing, hospitality management, event planning, sustainable tourism, cultural studies, and business communication. Provides skills for industry management and planning.
A Bachelor's degree program in Tourism Management offers a diverse curriculum designed to equip students with a holistic comprehension of the dynamic tourism industry and its managerial dimensions. While specific courses can differ among institutions, a standard syllabus encompasses an array of subjects.
The foundation comprises courses introducing students to the fundamental concepts of tourism, including its historical evolution, socio-cultural impacts, and economic significance. Core subjects delve into tourism marketing, exploring strategies to attract travelers and effectively promote destinations. Principles of hospitality management, covering accommodation, food services, and customer relations, are also commonly featured.
Courses on destination management shed light on sustainable tourism practices, urban planning, and infrastructure development. Travel operations and logistics elucidate the intricate workings of tour planning, transportation, and itinerary design. Financial management and accounting principles specific to the tourism sector are also addressed.
| Year/Semester | Subjects |
| First Year/Semester 1 | Introduction to Tourism, Fundamentals of Management, Business Communication, Principles of Marketing, Financial Accounting, Introduction to Hospitality Management |
| First Year/Semester 2 | Tourism Geography, Tourism Products and Services, Human Resource Management, Tourism Economics, Business Law, Food and Beverage Management |
| Second Year/Semester 3 | Tourism Planning and Development, Tourism Marketing, Event Management, Financial Management, Research Methods in Tourism, Front Office Management |
| Second Year/Semester 4 | Sustainable Tourism, Tour Operations Management, Entrepreneurship in Tourism, Cultural Heritage and Tourism, E-Tourism and Social Media Marketing, Housekeeping Management |
| Third Year/Semester 5 | Destination Management, Travel Agency and Tour Guiding, Airline and Airport Management, International Tourism, Customer Relationship Management, Strategic Management |
| Third Year/Semester 6 | Tourism Policy and Governance, Travel and Tourism Laws, International Business, Hospitality Operations Management, Dissertation/Project, Elective Course (e.g., Adventure Tourism, Medical Tourism) |
Projects
Here are project name ideas for a Bachelor's degree in Tourism
Management:
(1). "Destination Marketing Strategy for an Unexplored Region"
(2). "Event Planning and Management for a Cultural Festival"
(3). "Sustainable Tourism Development in a Coastal Area"
(4). "Analysis of Tourist Satisfaction and Service Quality in a
Hotel"
(5). "Creating an Adventure Tourism Package for an Ecotourism
Destination"
These project names encompass various aspects of tourism management,
such as destination marketing, event planning, sustainable tourism,
hospitality, and tour package development. They can serve as a starting point
for further refinement based on specific interests and objectives
Reference Books
Here are a few reference books for a Bachelor's degree in Tourism
Management:
(1). "Tourism Principles and Practice" by Chris Cooper,
Michael Hall, and Dallen Timothy
(2). "Introduction to Tourism and Hospitality in BC" by John
E. S. Conlin
(3). "Tourism: Principles, Practices, Philosophies" by Charles
R. Goeldner and J.R. Brent Ritchie
(4). "Managing Sustainable Tourism: A Legacy for the Future"
by David L. Edgell Sr., Doug B. Gurung, and Stan LeRoy
(5). "Hospitality Strategic Management: Concepts and Cases" by
Cathy A. Enz, Luca P. Alberti, and Vinnie Jauhari
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