Explore a comprehensive syllabus covering public relations, event management, and communication strategies.
The Bachelor of Arts (BA) program in Public Relations (PR) and Events is a dynamic and comprehensive course that delves into the exciting world of strategic communication and event management. This syllabus is designed to equip students with the knowledge and practical skills needed to excel in the fields of PR and event planning. Throughout the program, students will explore the core principles of PR, crisis communication, media relations, and the art of organizing impactful events. By studying this syllabus, students will develop a strong foundation for successful careers in PR agencies, corporate communications, event management firms, and various industries where effective communication and event execution are essential.
1st Year OR 1st & 2nd Semester Syllabus of Bachelor of Arts (BA) PR And Events
S.no | Subjects |
1 | Brands, Media and Society |
2 | Creative Advertising |
3 | Public Relations Practice |
4 | Content Design |
2nd Year OR 3rd & 4th Semester Syllabus of Bachelor of Arts (BA) PR And Events
S.No | Subjects |
1 | Understanding Consumer Culture |
2 | Brand Management |
3 | Campaign Planning |
4 | Creative Industries Work Placement |
5 | Promotional Cultures |
6 | Promotional Video Production |
S.No | Subjects |
1 | Independent Project |
2 | Digital Advertising |
3 | Social Media and Public Relations |
4 | Campaigns and Social Impact |
5 | Entrepreneurship |
6 | Place Branding and International Diplomacy |
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