3 Years
Under Graduate
Management
Full Time
The Bachelor of Business Administration (BBA) in Entrepreneurship curriculum syllabus is tailored to equip students with the knowledge and skills necessary to succeed in entrepreneurial ventures. Core business courses such as Principles of Management, Marketing Management, Financial Accounting, and Business Law lay the foundation for understanding key business concepts. Specialized courses in entrepreneurship focus on areas such as Entrepreneurial Finance, New Venture Creation, Innovation Management, and Small Business Management. Students also learn about Opportunity Identification, Market Research, Business Plan Development, and Venture Capital. The curriculum typically includes practical components such as internships, startup projects, and incubation programs to provide real-world experience and foster an entrepreneurial mindset. Elective courses may delve into topics such as Social Entrepreneurship, Family Business Management, and Technology Commercialization, enabling students to tailor their education to their entrepreneurial interests and aspirations.
The BBA (Entrepreneurship) curriculum syllabus typically spans six semesters, offering a holistic approach to fostering entrepreneurial skills. The first year covers fundamental business concepts such as Principles of Management, Marketing Management, and Financial Accounting. In the second year, students delve into Entrepreneurial Development, Business Laws, and Innovation Management. The final year focuses on advanced subjects including Venture Capital Financing, Business Plan Development, and Strategic Management. Throughout the program, emphasis is placed on practical experience through case studies, internships, and entrepreneurial projects, empowering students to thrive in diverse business environments.
| Subject | Topics |
|---|---|
| Principles of Management | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling, Decision Making |
| Financial Accounting | Basics of Accounting, Journal Entries, Ledgers, Trial Balance, Financial Statements, Depreciation |
| Business Communication | Communication Theory, Business Correspondence, Report Writing, Presentations, Interpersonal Skills |
| Entrepreneurship | Introduction to Entrepreneurship, Characteristics of Entrepreneurs, Types of Entrepreneurship, Entrepreneurial Process |
| Introduction to IT | Basics of Computers, Operating Systems, MS Office, Internet Basics, E-commerce |
| Mathematics for Business | Algebra, Calculus, Matrices, Linear Programming, Probability, Statistics |
| Microeconomics | Demand and Supply, Consumer Behavior, Production and Costs, Market Structures, Pricing Strategies |
| Organizational Behavior | Individual Behavior, Group Dynamics, Motivation, Leadership, Organizational Culture |
| Environmental Studies | Ecosystems, Biodiversity, Pollution, Environmental Policies, Sustainable Development |
| Subject | Topics Covered |
|---|---|
| Financial Management | Time Value of Money, Financial Statement Analysis, Capital Budgeting, Working Capital Management, Sources of Finance, Risk and Return Analysis |
| Business Communication | Principles of Communication, Types of Communication, Written Communication, Oral Communication, Non-verbal Communication, Business Correspondence |
| Marketing Management | Introduction to Marketing, Marketing Mix (4Ps), Market Segmentation, Product Life Cycle, Brand Management, Marketing Research |
| Business Law | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Intellectual Property Rights, Consumer Protection Act |
| Entrepreneurship Development | Introduction to Entrepreneurship, Entrepreneurial Motivation, Business Opportunity Identification, Business Plan Preparation, Funding for Startups, Entrepreneurial Challenges |
| Subject | Topics Covered |
|---|---|
| Entrepreneurial Marketing | Understanding Entrepreneurial Marketing Concepts Market Segmentation and Targeting |
| Business Law and Regulations | Introduction to Business Law - Contract Law - Company Law |
| Financial Management | Financial Planning and Forecasting - Capital Budgeting - Working Capital Management |
| Business Communication | Principles of Effective Business Communication - Written and Oral Communication Skills |
| Organizational Behavior | Individual and Group Behavior in Organizations - Motivation and Leadership |
| Entrepreneurial Development | Entrepreneurship Ecosystem - Opportunity Identification and Assessment - Business Model Development |
| Subject | Topics Covered |
|---|---|
| Entrepreneurial Finance and Accounting | Financial Management for Entrepreneurs, Budgeting, Financial Statements Analysis, Financial Ratios, Costing, Break-even Analysis, Funding Options for Startups. |
| Marketing Management for Entrepreneurs | Marketing Fundamentals, Market Research, Consumer Behavior, Product Development, Pricing Strategies, Promotion and Advertising, Distribution Channels. |
| Human Resource Management for Entrepreneurs | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Employee Motivation, Conflict Resolution, Legal Aspects of HR. |
| Legal Aspects of Entrepreneurship | Introduction to Business Law, Contracts, Intellectual Property Rights, Company Law, Taxation, Regulatory Compliance, Legal Issues in Startups. |
| Operations Management for Entrepreneurs | Operations Strategy, Process Design and Analysis, Quality Management, Supply Chain Management, Inventory Management, Lean Manufacturing. |
| Entrepreneurial Development Program | Guest Lectures by Successful Entrepreneurs, Case Studies, Workshops on Business Plan Development, Entrepreneurial Skills Development, Pitching Techniques. |
| Subject | Topics Covered |
|---|---|
| Entrepreneurial Finance | Introduction to Entrepreneurial Finance - Funding Options for Startups - Venture Capital and Angel Investing - Financial Management for Small Businesses - Valuation Techniques for Startups - Risk Management for Entrepreneurs |
| Innovation and Creativity | Understanding Innovation and Creativity - Techniques for Idea Generation - Design Thinking Process - Innovation Management - Intellectual Property Rights (IPR) - Managing Innovation in Organizations |
| Entrepreneurial Marketing | Basics of Entrepreneurial Marketing - Market Analysis and Segmentation - Branding and Positioning Strategies - Digital Marketing for Startups - Marketing Communication Strategies - Launching and Scaling Marketing Campaigns |
| Legal Aspects of Entrepreneurship | Introduction to Business Law - Forms of Business Organization - Contracts and Agreements - Intellectual Property Law - Employment Law for Startups - Regulatory Compliance for Entrepreneurs |
| Family Business Management | Understanding Family Businesses - Challenges and Opportunities in Family Businesses - Succession Planning - Governance Structures for Family Businesses - Conflict Resolution in Family Enterprises - Innovation in Family Businesses |
| Project Management | Project Planning and Initiation - Scope Management - Time and Cost Management - Quality Management - Risk Management - Project Closure and Evaluation |
| Elective I (Choose one) | Options may include: - Social Entrepreneurship - Technology Entrepreneurship - Sustainable Business Practices - Franchise Management - Retail Management - International Business |
| Elective II (Choose one) | Options may include: - Social Entrepreneurship - Technology Entrepreneurship - Sustainable Business Practices - Franchise Management - Retail Management - International Business |
| Internship Report and Presentation | Report on the internship experience in a startup or entrepreneurial venture - Presentation to share insights and learning from the internship |
| Subject | Topics Covered |
|---|---|
| Strategic Management | Strategic Planning Process, Environmental Analysis, SWOT Analysis, Competitive Strategy |
| Entrepreneurial Finance | Sources of Funding (Equity, Debt, Grants), Financial Management for Startups, Budgeting and Forecasting, Venture Capital |
| Innovation and Creativity | Innovation Process, Idea Generation Techniques, Design Thinking, Creativity Tools |
| Business Law and Ethics | Business Contracts, Intellectual Property Rights, Employment Law, Ethical Decision Making |
| Digital Marketing | Digital Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing |
| Business Analytics | Data Analysis Techniques, Predictive Analytics, Data Visualization, Decision Support Systems |
| Project Work | Entrepreneurial Project Development, Business Plan Presentation, Evaluation and Feedback |
| Section | Topics Covered |
|---|---|
| Quantitative Aptitude | Arithmetic (Number Theory, Ratio and Proportion, Profit and Loss), Algebra (Linear Equations, Quadratic Equations), Geometry and Mensuration, Trigonometry, Data Interpretation (Tables, Bar Graphs, Pie Charts), Probability and Statistics |
| Logical Reasoning | Verbal Reasoning (Analogy, Series, Odd One Out), Non-Verbal Reasoning (Pattern Recognition, Visual Reasoning), Critical Thinking (Assumptions, Arguments, Conclusions), Puzzles (Seating Arrangement, Blood Relations) |
| English Language | Grammar (Tenses, Prepositions, Conjunctions), Vocabulary (Synonyms, Antonyms, Word Usage), Comprehension (Reading Passages, Answering Questions), Verbal Ability (Sentence Correction, Sentence Completion) |
| General Awareness | Current Affairs (National and International Events), Business and Economy (Corporate News, Economic Policies), Static GK (Important Dates, Books and Authors, Historical Events), Entrepreneurship Concepts and Terminology |
| Entrepreneurship Knowledge | Basics of Entrepreneurship (Concepts, Characteristics, Types of Entrepreneurship), Business Plan Development, Startup Ecosystem, Funding Options (Bootstrapping, Angel Investors, Venture Capital), Legal and Regulatory Aspects of Business, Innovation and Creativity in Entrepreneurship |
| Course Title | Book Title | Author(s) | Publisher |
|---|---|---|---|
| Principles of Management | Entrepreneurship: Theory, Process, and Practice | Donald F. Kuratko | Cengage Learning |
| Financial Accounting | Financial Accounting for Entrepreneurs | Jeffry D. Camm, James J. Cochran | Pearson Education |
| Business Economics | Essentials of Economics | N. Gregory Mankiw | Cengage Learning |
| Marketing Management | Entrepreneurial Marketing: An Effectual Approach | Emeritus Philip Kotler, Waldemar Pfoertsch | Pearson Education |
| Organizational Behavior | Entrepreneurial Small Business | Jerome A. Katz, Richard P. Green II | McGraw-Hill Education |
| Business Communication | Entrepreneurial Communication | Kathleen Verderber, Deanna D. Sellnow | Oxford University Press |
| Quantitative Techniques | Quantitative Analysis for Management | Barry Render, Ralph M. Stair Jr., Michael E. Hanna | Pearson Education |
| Management Information Systems | Entrepreneurship and Information Technology | Donald F. Kuratko, David F. Kuratko | Cengage Learning |
| E-Commerce | E-Commerce: Business, Technology, Society | Kenneth C. Laudon, Carol Guercio Traver | Pearson Education |
| Legal Aspects of Business | Business Law for Entrepreneurs | A. James Barnes, Terry Morehead Dworkin | McGraw-Hill Education |
| Innovation and Creativity | The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses | Eric Ries | Currency |
| Entrepreneurial Finance | Entrepreneurial Finance: Fundamentals of Financial Planning and Management for Small Business | J. Chris Leach, Ronald W. Melicher | Cengage Learning |
| Entrepreneurial Strategy | Entrepreneurial Strategy: Generating and Exploiting New Ventures | Jeffrey S. Hornsby, Donald F. Kuratko, Michael H. Morris | Cengage Learning |
Q. What is BBA (Entrepreneurship) and its scope?
Ans. BBA (Entrepreneurship) is an undergraduate program designed to impart knowledge and skills necessary for aspiring entrepreneurs to start, manage, and grow their own businesses. Its scope encompasses various aspects of entrepreneurship, including business planning, innovation, leadership, and venture management.
Q. What are the core subjects covered in the BBA (Entrepreneurship) syllabus?
Ans. Core subjects typically include Entrepreneurship Development, Business Opportunity Identification, New Venture Creation, Business Plan Development, Marketing Management, Financial Management, Innovation and Creativity, Leadership and Management, and Legal Aspects of Entrepreneurship.
Q. Are there any elective courses offered in this program?
Ans. Yes, students often have the option to choose elective courses based on their interests and entrepreneurial goals. Elective courses may include Social Entrepreneurship, E-commerce, Startup Financing, Digital Marketing, Strategic Management, and International Business.
Q. How is the BBA (Entrepreneurship) syllabus structured?
Ans. The syllabus is usually divided into semesters, with each semester consisting of a set of core and elective courses. Additionally, practical components such as internships, entrepreneurial projects, business plan competitions, and mentorship programs may be incorporated to provide hands-on experience and foster entrepreneurial skills.
Q. What are the assessment methods used in this program?
Ans. Assessment methods typically include examinations, business plan presentations, case studies, entrepreneurial projects, and internships. These assessments are designed to evaluate students' understanding of theoretical concepts as well as their ability to apply entrepreneurial principles in real-world scenarios.
Q. Is there any emphasis on practical learning and real-world experiences in the BBA (Entrepreneurship) program?
Ans. Yes, many BBA (Entrepreneurship) programs emphasize practical learning and real-world experiences by providing opportunities for students to work on entrepreneurial projects, internships with startups or established businesses, and interact with successful entrepreneurs through guest lectures and networking events.
Q. Can students pursue further studies after completing BBA (Entrepreneurship)?
Ans. Yes, after completing BBA (Entrepreneurship), students can pursue higher education such as Master of Business Administration (MBA) with a specialization in Entrepreneurship, Master of Entrepreneurship, or other relevant postgraduate programs. They can also opt for certifications in specialized areas to further enhance their entrepreneurial skills and knowledge.
Q. What career opportunities are available for graduates of BBA (Entrepreneurship)?
Ans. Graduates of BBA (Entrepreneurship) can explore diverse career opportunities such as starting their own businesses, working in startup ventures, joining family businesses, working in entrepreneurial roles within established companies, or pursuing careers in consulting, venture capital, business development, and innovation management.
Q. How frequently is the syllabus updated to align with industry trends and emerging entrepreneurial practices?
Ans. The syllabus is periodically updated to align with the latest industry trends, emerging entrepreneurial practices, technological advancements, and evolving market demands. This ensures that students are equipped with relevant knowledge and skills that are essential for success in the dynamic field of entrepreneurship.
Q. Are there any prerequisites for enrolling in the BBA (Entrepreneurship) program?
Ans. While specific prerequisites may vary depending on the institution, students are generally required to have a strong foundation in business studies, economics, and communication skills. Some institutions may also consider entrepreneurial experience, leadership qualities, and creativity during the admission process.
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