3 Years
Under Graduate
Management
Full Time
Graduates specializing in Supply Chain Management can pursue roles as supply chain analysts, logistics managers, procurement specialists, and operations managers, optimizing product flow and reducing costs.
| Semester 1 | Semester 2 |
| Principles of Management | Financial Management |
| Business Communication | Business Environment |
| Microeconomics | Macroeconomics |
| Business Mathematics | Organizational Behavior |
| Computer Applications | Business Accounting |
| Introduction to Air Travel Industry | Business Law |
| Semester 3 | Semester 4 |
| Human Resource Management | Aviation Marketing and Sales |
| Principles of Marketing | Airport Operations Management |
| Cost Accounting | Aviation Law and Regulations |
| Fundamentals of Aviation | Airline Management |
| Business Ethics and Corporate Governance | E-Business Management |
| Introduction to Airlines and Aviation | Business Research Methods |
| Semester 5 | Semester 6 |
| Tourism Management | Air Cargo Management |
| Aviation Safety and Security | Customer Relationship Management |
| Event Management | International Airline Management |
| Quality Management in Aviation | Strategic Management |
| Financial Analysis in Aviation | Project Management |
| Internship/Project Work | Electives (Specialization Courses) |
Projects
Projects play an important role in the BBA in Air Travel Management
curriculum as they provide students with practical exposure and help them apply
their theoretical knowledge in real-world scenarios. Some common project topics
in this field may include:
(1). Analysis of airline route optimization strategies
(2). Customer satisfaction survey for a specific airline
(3). Development of a marketing plan for a new airline service
(4). Study on airport operations and efficiency improvement
(5). Research on emerging trends in aviation technology
(6). Analysis of the impact of government policies on the aviation
industry
(7). Case study on crisis management in the airline industry
(8). Feasibility study for launching a new travel agency
These project assignments help students develop research, analytical,
problem-solving, and presentation skills while gaining a deeper understanding
of the aviation and travel management field.
Reference Books
Here are some popular reference books that students pursuing BBA in Air
Travel Management can consider:
(1). "Air Transport Management: An International Perspective"
by Lucy Budd and Stephen Ison
(2). "Airport Planning and Management" by Seth Young and
Alexander Wells
(3). "Airline Operations and Management: A Management
Textbook" by Gerald N. Cook
(4). "Aviation and Airport Security: Terrorism and Safety
Concerns" by Kathleen M. Sweet
(5). "Principles of Marketing" by Philip Kotler and Gary
Armstrong
(6). "Financial Management: Theory & Practice" by Eugene
F. Brigham and Michael C. Ehrhardt
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