BBA (Air Travel Management) Program Syllabus & Subjects

BBA in Air Travel Management Syllabus

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Syllabus of BBA (Air Travel Management)

The BBA in Air Travel Management program focuses on preparing students for careers in the aviation and airline industry. Core courses cover airline operations, aviation economics, and air travel management. Specialized subjects include airport management, airline marketing, and aviation safety. Students often engage in airline-related projects and internships with airlines and aviation organizations. The curriculum ensures graduates have a comprehensive understanding of the aviation sector and are prepared for roles in airline management, airport operations, and aviation consulting.

Semester 1	Semester 2
Principles of Management	Financial Management
Business Communication	Business Environment
Microeconomics	Macroeconomics
Business Mathematics	Organizational Behavior
Computer Applications	Business Accounting
Introduction to Air Travel Industry	Business Law
Semester 3	Semester 4
Human Resource Management	Aviation Marketing and Sales
Principles of Marketing	Airport Operations Management
Cost Accounting	Aviation Law and Regulations
Fundamentals of Aviation	Airline Management
Business Ethics and Corporate Governance	E-Business Management
Introduction to Airlines and Aviation	Business Research Methods
Semester 5	Semester 6
Tourism Management	Air Cargo Management
Aviation Safety and Security	Customer Relationship Management
Event Management	International Airline Management
Quality Management in Aviation	Strategic Management
Financial Analysis in Aviation	Project Management
Internship/Project Work	Electives (Specialization Courses)

Projects

Projects play an important role in the BBA in Air Travel Management curriculum as they provide students with practical exposure and help them apply their theoretical knowledge in real-world scenarios. Some common project topics in this field may include:

(1). Analysis of airline route optimization strategies

(2). Customer satisfaction survey for a specific airline

(3). Development of a marketing plan for a new airline service

(4). Study on airport operations and efficiency improvement

(5). Research on emerging trends in aviation technology

(6). Analysis of the impact of government policies on the aviation industry

(7). Case study on crisis management in the airline industry

(8). Feasibility study for launching a new travel agency

These project assignments help students develop research, analytical, problem-solving, and presentation skills while gaining a deeper understanding of the aviation and travel management field.

Reference Books

Here are some popular reference books that students pursuing BBA in Air Travel Management can consider:

(1). "Air Transport Management: An International Perspective" by Lucy Budd and Stephen Ison

(2). "Airport Planning and Management" by Seth Young and Alexander Wells

(3). "Airline Operations and Management: A Management Textbook" by Gerald N. Cook

(4). "Aviation and Airport Security: Terrorism and Safety Concerns" by Kathleen M. Sweet

(5). "Principles of Marketing" by Philip Kotler and Gary Armstrong

(6). "Financial Management: Theory & Practice" by Eugene F. Brigham and Michael C. Ehrhardt