3 Years
Under Graduate
Management
Distance
The Distance BBA in Digital Marketing syllabus offers a blend of business administration fundamentals with specialized knowledge in digital marketing strategies and techniques. Core business courses cover areas such as Principles of Marketing, Consumer Behavior, Market Research, and Brand Management, providing students with a strong foundation in marketing principles. The digital marketing focus encompasses topics like Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content Strategy, and Digital Analytics. Additionally, students learn about emerging trends in digital marketing, including Influencer Marketing, Mobile Marketing, and Marketing Automation. Practical components often include hands-on projects, industry case studies, and internships to equip students with the skills and expertise needed to thrive in the dynamic field of digital marketing.
The Distance BBA in Digital Marketing program typically spans six semesters. The syllabus covers foundational business administration courses such as Management Principles, Marketing Management, and Financial Accounting, alongside specialized digital marketing subjects like Social Media Marketing, Search Engine Optimization (SEO), and Content Marketing. Advanced topics in later semesters include Data Analytics for Marketing, Online Advertising, and Digital Strategy Development. Practical projects and internships are often integrated to provide students with hands-on experience in digital marketing tools and techniques, preparing them for careers in the rapidly evolving digital landscape.
| Course Title | Covered Topics |
|---|---|
| Principles of Marketing | Marketing concepts, market research, segmentation, targeting, positioning. |
| Business Communication | Business correspondence, digital communication channels, professional writing. |
| Financial Accounting | Accounting principles, financial statements, budgeting, cost analysis. |
| Introduction to Digital Marketing | Digital marketing channels, SEO, SEM, social media marketing, email marketing. |
| Basics of Graphic Design | Design principles, typography, color theory, image editing tools. |
| Consumer Behavior | Factors influencing consumer behavior, buying process, decision-making models. |
| Environmental Studies | Environmental issues, sustainable marketing practices, corporate social responsibility. |
| Web Analytics | Web analytics tools, metrics, data interpretation, optimization strategies. |
| Course Title | Description |
|---|---|
| Principles of Management | Introduction to management principles, functions, and theories applicable in various organizational settings. |
| Financial Accounting | Fundamentals of financial accounting including preparation of financial statements and interpretation of financial data. |
| Business Communication | Development of effective communication skills for business environments, focusing on written and oral communication. |
| Organizational Behavior | Study of individual, group, and organizational behavior within business contexts, with emphasis on practical applications. |
| Digital Marketing Fundamentals | Introduction to the core concepts and strategies of digital marketing, including SEO, SEM, content marketing, and SMM. |
| Social Media Marketing | Examination of social media platforms, tools, and techniques for effective marketing campaigns and customer engagement. |
| Web Analytics and Optimization | Understanding web analytics tools, data analysis, and optimization techniques to improve website performance and ROI. |
| Course Title | Description |
|---|---|
| Marketing Management | Principles of marketing, marketing mix, consumer behavior, market segmentation, and marketing research. |
| Digital Marketing Fundamentals | Introduction to digital marketing, digital marketing strategies, tools, and platforms. |
| Search Engine Optimization (SEO) | On-page and off-page SEO techniques, keyword research, SEO tools, and analytics. |
| Social Media Marketing | Social media platforms, content strategy, community management, and social media analytics. |
| Email Marketing | Email marketing fundamentals, list building, email design, automation, and performance measurement. |
| Web Analytics | Introduction to web analytics, Google Analytics, data interpretation, and optimization strategies. |
| Content Marketing | Content creation, distribution channels, storytelling, content calendar, and ROI measurement. |
| Elective I | An elective course chosen from a selection of relevant topics in digital marketing. |
| Course Title | Description |
|---|---|
| Search Engine Optimization (SEO) | Principles of SEO, keyword research, on-page optimization, off-page optimization, SEO tools, and analytics for improving website ranking and visibility. |
| Social Media Marketing (SMM) | Utilizing social media platforms for marketing purposes, content strategy, advertising, analytics, and engagement techniques. |
| Email Marketing | Designing effective email campaigns, email list building, segmentation, automation, analytics, and compliance with regulations. |
| Digital Analytics | Understanding web analytics tools, metrics, interpretation of data, conversion tracking, A/B testing, and optimization strategies. |
| Content Marketing | Creating and distributing valuable content to attract and retain a target audience, content strategy, storytelling, and measurement of content ROI. |
| E-commerce Marketing | Marketing strategies for online businesses, e-commerce platforms, customer journey mapping, conversion optimization, and payment gateways. |
| Digital Advertising | Types of digital advertising (PPC, display ads, native ads, etc.), ad networks, ad targeting, budgeting, bidding strategies, and ad performance analysis. |
| Elective I | Specialized elective related to digital marketing, such as Influencer Marketing, Mobile Marketing, or Advanced SEO Techniques. |
| Course Title | Description |
|---|---|
| Advanced Digital Marketing | Advanced strategies in digital marketing, including SEO, SEM, content marketing, and social media. |
| Social Media Marketing | In-depth study of social media platforms, analytics, influencer marketing, and community management. |
| E-Commerce | Principles of e-commerce, online marketplaces, payment gateways, and e-commerce strategies. |
| Web Analytics | Tools and techniques for web analytics, data interpretation, A/B testing, and optimization strategies. |
| Mobile Marketing | Mobile marketing trends, mobile app marketing, SMS marketing, and location-based marketing. |
| Content Marketing | Content creation, distribution strategies, storytelling, and content marketing analytics. |
| Elective I | Students choose an elective from offered courses (e.g., Email Marketing, Affiliate Marketing). |
| Project Work | Application of digital marketing concepts through a project, including campaign planning and analysis. |
| Digital Marketing Strategies | Development and execution of comprehensive digital marketing strategies, including budgeting and ROI. |
| Course Title | Description |
|---|---|
| Advanced Search Engine Optimization (SEO) | Advanced techniques in SEO including keyword research, on-page optimization, and off-page strategies. |
| Pay-Per-Click (PPC) Advertising | Covers PPC platforms like Google Ads, Bing Ads, and strategies for effective paid advertising campaigns. |
| Social Media Marketing | Explores social media platforms, content creation, community management, and analytics for marketing. |
| Email Marketing | Strategies for building email lists, creating engaging campaigns, segmentation, and marketing automation. |
| Content Marketing | Focuses on content creation, distribution, storytelling, and measuring content effectiveness. |
| Web Analytics and Insights | Utilizing tools like Google Analytics to track website performance, user behavior, and optimize campaigns. |
| Major Project | Capstone project integrating digital marketing concepts and practical implementation. |
| Elective: Choose one of the following | |
| (a) Influencer Marketing | Strategies for collaborating with influencers, measuring influencer impact, and campaign management. |
| (b) E-commerce Marketing | Focuses on marketing strategies specific to e-commerce platforms, customer journey mapping, and conversion optimization. |
| Title | Author(s) | Description |
|---|---|---|
| "Digital Marketing: Strategy, Implementation, and Practice" | Dave Chaffey, Fiona Ellis-Chadwick | Comprehensive guide covering digital marketing strategies, implementation techniques, and real-world practices. |
| "Digital Marketing for Dummies" | Ryan Deiss, Russ Henneberry | Beginner-friendly book offering insights into digital marketing fundamentals, strategies, and tools. |
| "Influence: The Psychology of Persuasion" | Robert B. Cialdini | Explores the psychology behind influencing and persuading people, essential for effective digital marketing campaigns. |
| "Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses" | Joe Pulizzi | Focuses on content marketing strategies, emphasizing how to create valuable content to attract and retain customers. |
| "Social Media Marketing Workbook" | Jason McDonald | Provides practical exercises and step-by-step instructions for implementing social media marketing strategies effectively. |
| "SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies" | Adam Clarke | Updated guide to understanding search engine optimization (SEO) techniques and leveraging them for digital marketing success. |
| "Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts" | Chad S. White | Covers best practices and strategies for ethical email marketing campaigns, emphasizing building customer relationships. |
| "Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World" | Chuck Hemann, Ken Burbary | Explores the importance of data analytics in digital marketing and provides insights into analyzing consumer behavior. |
| "The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" | David Meerman Scott | Offers insights into leveraging various digital marketing channels effectively to reach and engage target audiences. |
| "Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity" | Avinash Kaushik | Discusses advanced web analytics techniques and methodologies for measuring and optimizing digital marketing efforts. |
| "Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools, and Measurement" | Daniel Rowles | Provides a comprehensive framework for developing and implementing digital branding strategies, including measurement and evaluation. |
| "Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students" | Ira Kaufman, Chris Horton | Focuses on aligning digital marketing strategies with organizational values and goals, suitable for executives, managers, and students. |
| "Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network" | Jason McDonald | A practical guidebook for mastering Google Ads (formerly known as AdWords), covering advertising strategies and campaign optimization techniques. |
| "Marketing 4.0: Moving from Traditional to Digital" | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan | Explores the shift from traditional to digital marketing paradigms, providing insights into leveraging digital technologies for marketing success. |
Q. What is a Distance BBA in Digital Marketing?
Ans. A Distance BBA in Digital Marketing is an undergraduate program that integrates business administration principles with specialized training in digital marketing strategies and techniques. This program is offered through distance learning, catering to students who prefer flexible study schedules.
Q. What are the eligibility criteria for enrolling in a Distance BBA in Digital Marketing?
Ans. Typical eligibility criteria include:
i) Completion of 10+2 or equivalent examination from a recognized board.
ii) Minimum aggregate score, usually around 50%, though this can vary by institution.
iii) Proficiency in English, as some universities may conduct the course entirely in English.
Q. What is the duration of the course?
Ans. The duration of a Distance BBA in Digital Marketing is typically three years, divided into six semesters. However, some universities may offer flexibility for completion within a range of three to six years.
Q. What subjects are covered in the syllabus?
Ans. The syllabus includes a blend of business administration and digital marketing subjects. Common subjects include:
First Year:
i) Principles of Management
ii) Business Communication
iii) Financial Accounting
iv) Digital Marketing Fundamentals
v) Marketing Management
vi) Business Mathematics
Second Year:
i) Consumer Behavior
ii) Social Media Marketing
iii) Search Engine Optimization (SEO)
iv) Web Analytics
v) E-Commerce
vi) Financial Management
Third Year:
i) Content Marketing
ii) Email Marketing
iii) Mobile Marketing
iv) Online Advertising
v) Digital Strategy and Planning
vi) Project Work
Q. How is the course assessed?
Ans. Assessment methods may include:
i) Assignments
ii) Online quizzes and tests
iii) End-of-semester exams
iv) Practical projects
v) Case studies
Q. Are there practical sessions included?
Ans. Yes, practical sessions are a crucial component, especially for digital marketing topics. These sessions may involve hands-on exercises, live projects, and virtual simulations to provide practical exposure to digital marketing tools and platforms.
Q. What are the career prospects after completing a Distance BBA in Digital Marketing?
Ans. Graduates can explore various roles such as:
i) Digital Marketing Manager
ii) Social Media Manager
iii) SEO Specialist
iv) Content Marketing Specialist
v) Digital Advertising Analyst
vi) E-Commerce Manager
Q. Is the degree recognized for further studies?
Ans. Yes, a Distance BBA in Digital Marketing is generally recognized for further studies, including pursuing an MBA with a specialization in marketing or digital marketing, both nationally and internationally.
Q. What is the fee structure for the course?
Ans. Fee structures vary across institutions and regions. Generally, the annual fee can range from INR 30,000 to INR 1,00,000. Some universities offer installment payment options and scholarships based on merit or financial need.
Q. What are the advantages of studying this course through distance learning?
Ans. Flexibility to study from anywhere, at any time.
i) Opportunity to balance work or other commitments with studies.
ii) Access to a diverse range of digital marketing resources and tools online.
iii) Lower costs compared to traditional on-campus programs.
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