3 Years
Under Graduate
Management
Distance
The Distance BBA in E-Commerce syllabus is tailored to provide students with a comprehensive understanding of both business administration principles and the intricacies of electronic commerce. Core business courses cover essential topics such as Principles of Management, Marketing Management, Financial Management, and Business Communication, laying a strong foundation in business fundamentals. The e-commerce specialization delves into subjects like E-Commerce Fundamentals, Online Marketplaces, E-Payment Systems, Digital Marketing for E-Commerce, and Legal and Ethical Issues in E-Commerce. Additionally, students explore advanced topics such as Supply Chain Management, Customer Relationship Management (CRM), and E-Commerce Analytics. Practical elements often include case studies, industry projects, and internships to ensure students gain hands-on experience and are well-prepared for careers in the rapidly evolving e-commerce landscape.
The Distance BBA in E-Commerce program typically spans six semesters. The syllabus combines fundamental business administration courses such as Management Principles, Marketing, and Accounting with specialized e-commerce subjects like E-Commerce Fundamentals, Online Retailing, and Electronic Payment Systems. Advanced topics in later semesters cover areas such as E-commerce Strategy, Supply Chain Management, and Digital Entrepreneurship. The curriculum often includes practical projects and internships to provide students with hands-on experience in e-commerce platforms and operations, preparing them for careers in the dynamic online marketplace.
| Course Title | Description |
|---|---|
| Principles of Management | Introduction to management concepts, functions, and techniques with a focus on e-commerce. |
| Business Communication | Study of effective communication skills in business, including digital communication channels. |
| Financial Accounting | Fundamentals of financial accounting, focusing on e-commerce transactions and financial analysis. |
| Introduction to E-Commerce | Overview of e-commerce principles, business models, technologies, and applications. |
| Basics of Web Development | Introduction to web development concepts, HTML, CSS, and website creation for e-commerce. |
| Business Mathematics | Basic mathematical concepts and techniques used in e-commerce, including statistics and analytics. |
| Environmental Studies | Study of environmental issues, sustainability, and their impact on e-commerce practices. |
| Digital Marketing Fundamentals | Basics of digital marketing strategies and tools relevant to e-commerce businesses. |
| Course Title | Description |
|---|---|
| Principles of Management | Introduction to management principles, functions, and theories applicable in various organizational settings. |
| Financial Accounting | Fundamentals of financial accounting including preparation of financial statements and interpretation of financial data. |
| Business Communication | Development of effective communication skills for business environments, focusing on written and oral communication. |
| Organizational Behavior | Study of individual, group, and organizational behavior within business contexts, emphasizing practical applications. |
| Introduction to E-Commerce | Overview of E-commerce concepts, business models, technologies, and strategies for online business operations. |
| E-Commerce Platforms and Technologies | Examination of various E-commerce platforms, technologies, and tools used for online transactions and business management. |
| E-Marketing Strategies | Analysis of marketing strategies tailored for E-commerce environments, including SEO, SEM, social media, and email marketing. |
| Course Title | Description |
|---|---|
| Principles of E-Commerce | Introduction to e-commerce, e-commerce models, e-commerce infrastructure, and legal aspects. |
| E-Commerce Technology | Technologies enabling e-commerce, payment gateways, security protocols, and encryption methods. |
| E-Commerce Website Development | Website design principles, usability, responsive design, e-commerce platforms, and CMS. |
| Digital Marketing for E-Commerce | Digital marketing strategies tailored for e-commerce, SEO, SEM, email marketing, and social media marketing. |
| Supply Chain Management | Basics of supply chain management, logistics, inventory management, and supplier relationships. |
| E-Commerce Law and Ethics | Legal frameworks governing e-commerce, contracts, intellectual property rights, and consumer protection. |
| Entrepreneurship in E-Commerce | Fundamentals of entrepreneurship, business planning, e-commerce startups, and funding options. |
| Elective I | An elective course chosen from a range of topics related to e-commerce or business administration. |
| Course Title | Description |
|---|---|
| E-Commerce Technology and Platforms | Overview of e-commerce technologies, platforms, payment gateways, security measures, and emerging trends. |
| E-Commerce Business Models | Study of various e-commerce models including B2C, B2B, C2C, C2B, subscription-based, and marketplace models. |
| Digital Payment Systems | Understanding digital payment systems, e-wallets, mobile payments, cryptocurrencies, regulations, and security. |
| Supply Chain Management in E-Commerce | Principles of supply chain management, inventory management, logistics, fulfillment, and last-mile delivery. |
| E-Commerce Marketing Strategies | Developing marketing strategies including SEO, SMM, email marketing, content marketing, and digital advertising. |
| Legal and Ethical Issues in E-Commerce | Legal frameworks, regulations, consumer protection laws, intellectual property rights, privacy concerns, and ethics. |
| E-Commerce Analytics | Utilizing analytics tools to measure and analyze e-commerce performance, customer behavior, sales trends, and optimization. |
| Elective I | Specialized elective related to e-commerce, such as Mobile Commerce, Cross-Border E-Commerce, or E-Commerce Security. |
| Course Title | Description |
|---|---|
| E-Commerce Strategy | Strategic planning for e-commerce businesses, including market analysis, competitive positioning, and SWOT analysis. |
| Digital Payment Systems | Study of digital payment methods, including online transactions, mobile payments, and cryptocurrency. |
| Supply Chain Management in E-Commerce | Logistics, inventory management, and fulfillment strategies in e-commerce operations. |
| Legal and Ethical Issues in E-Commerce | Regulations, privacy, security, and ethical considerations in e-commerce business operations. |
| E-Commerce Platforms | Study of e-commerce platforms, CMS, CRM systems, and their integration for business growth. |
| Customer Relationship Management | Strategies for building and managing customer relationships in the context of e-commerce businesses. |
| Elective I | Students choose an elective from offered courses (e.g., Digital Marketing, Entrepreneurship). |
| Project Work | Application of e-commerce concepts through a project, including market research and business plan development. |
| E-Commerce Analytics | Utilization of analytics tools for tracking and analyzing e-commerce performance and consumer behavior. |
| Course Title | Description |
|---|---|
| E-Commerce Strategy | Explores strategic planning for e-commerce businesses, including market analysis and positioning. |
| E-Commerce Technology | Covers technology infrastructure for e-commerce, including platforms, payment gateways, and security measures. |
| E-Commerce Law and Ethics | Discusses legal and ethical issues in e-commerce, including privacy, intellectual property, and consumer protection. |
| Digital Marketing for E-Commerce | Focuses on digital marketing strategies tailored for e-commerce businesses, including SEO, PPC, and social media marketing. |
| E-Commerce Analytics | Introduces analytics tools and techniques for e-commerce, including tracking user behavior and conversion optimization. |
| Supply Chain Management for E-Commerce | Covers supply chain processes and logistics management specific to e-commerce operations. |
| Major Project | A comprehensive project integrating knowledge and skills acquired throughout the course. |
| Elective: Choose one of the following | |
| (a) Mobile Commerce | Explores strategies and technologies for conducting e-commerce transactions through mobile devices. |
| (b) International E-Commerce | Focuses on global e-commerce strategies, cross-border transactions, and international market expansion. |
| Title | Author(s) | Description |
|---|---|---|
| "E-Commerce 2022: Business, Technology, Society" | Kenneth C. Laudon, Carol Guercio Traver | Comprehensive overview of e-commerce covering business models, technologies, and societal impacts. |
| "Electronic Commerce: A Managerial and Social Networks Perspective" | Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban | Provides insights into e-commerce from a managerial perspective, emphasizing social networks and their role. |
| "The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-Based Business" | Janice Reynolds | Offers a practical guide to designing, building, and maintaining successful e-commerce websites and businesses. |
| "E-Commerce For Dummies" | Don Jones, Mark D. Scott | Beginner-friendly book providing an introduction to e-commerce concepts, strategies, and best practices. |
| "E-Commerce Essentials" | Kenneth C. Laudon, Carol Guercio Traver | Focuses on essential concepts and principles of e-commerce, including business strategies, technologies, and legal issues. |
| "Building E-Commerce Solutions with WooCommerce" | Robbert Ravensbergen | Practical guide for building e-commerce websites using WooCommerce, a popular WordPress plugin. |
| "E-Commerce Marketing" | Chris Malta, Cinda Williams | Covers various marketing strategies and techniques specific to e-commerce businesses, including SEO, email marketing, and social media. |
| "E-Commerce Blueprint: The Step-by-Step Guide to Online Store Success" | Rob Mabry | Step-by-step guide covering everything from setting up an online store to driving traffic and generating sales. |
| "E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About It" | Dan Croxen-John, Johann van Tonder | Discusses strategies and techniques for optimizing e-commerce websites to improve conversion rates and sales. |
| "E-Commerce Strategy: Text and Cases" | Sanjay Mohapatra | Integrates theoretical concepts with real-world case studies to provide insights into developing effective e-commerce strategies. |
| "The Long Tail: Why the Future of Business is Selling Less of More" | Chris Anderson | Explores the concept of the long tail in e-commerce, emphasizing the opportunities presented by niche markets and digital distribution. |
| "Global E-Commerce Strategies for Small Businesses" | John Spiers | Provides guidance on developing and implementing global e-commerce strategies for small businesses looking to expand internationally. |
| "Starting an Etsy Business For Dummies" | Kate Shoup | Specifically focuses on starting and running a successful business on Etsy, an e-commerce platform for handmade and vintage items. |
| "Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business" | Efraim Turban, Jae K. Lee, Ting-Peng Liang | Examines the opportunities, applications, and technologies of mobile commerce (m-commerce) in the context of e-commerce. |
Q. What is a Distance BBA in E-Commerce?
Ans. A Distance BBA in E-Commerce is an undergraduate program that combines business administration principles with specialized training in electronic commerce (e-commerce) strategies and practices. This program is designed for students who prefer distance learning and wish to pursue careers in the growing field of online business.
Q. What are the eligibility criteria for enrolling in a Distance BBA in E-Commerce?
Ans. Typical eligibility criteria include:
i) Completion of 10+2 or equivalent examination from a recognized board.
ii) Minimum aggregate score, often around 50%, although this can vary by institution.
iii) Proficiency in English, as some universities may conduct the course entirely in English.
Q. What is the duration of the course?
Ans. The duration of a Distance BBA in E-Commerce is typically three years, divided into six semesters. However, some universities may offer flexibility for completion within a range of three to six years.
Q. What subjects are covered in the syllabus?
Ans. The syllabus includes a mix of business administration and e-commerce-related subjects. Common subjects include:
First Year:
i) Principles of Management
ii) Business Communication
iii) Financial Accounting
iv) E-Commerce Fundamentals
v) Marketing Management
vi) Business Mathematics
Second Year:
i) E-Commerce Technologies
ii) Internet Marketing
iii) E-Commerce Platforms and Applications
iv) Digital Payments and Security
v) Supply Chain Management
vi) Financial Management
Third Year:
i) E-Commerce Strategy and Planning
ii) Online Marketplaces and Auctions
iii) Legal and Ethical Issues in E-Commerce
iv) Mobile Commerce
v) Entrepreneurship in E-Commerce
vi) Project Work
Q. How is the course assessed?
Ans. Assessment methods may include:
i) Assignments
ii) Online quizzes and tests
iii) End-of-semester exams
iv) Practical projects
v) Case studies
Q. Are there practical sessions included?
Ans. Yes, practical sessions are integral, especially for e-commerce-related topics. These sessions may involve simulations, live projects, and hands-on exercises to provide practical exposure to e-commerce platforms, tools, and strategies.
Q. What are the career prospects after completing a Distance BBA in E-Commerce?
Ans. Graduates can explore various roles such as:
i) E-Commerce Manager
ii) Digital Marketing Manager
iii) Online Store Manager
iv) E-Commerce Analyst
v) Supply Chain Manager
vi) Entrepreneur in Online Business
Q. Is the degree recognized for further studies?
Ans. Yes, a Distance BBA in E-Commerce is generally recognized for further studies, including pursuing an MBA with a specialization in e-commerce or related fields, both nationally and internationally.
Q. What is the fee structure for the course?
Ans. Fee structures vary across institutions and regions. Generally, the annual fee can range from INR 30,000 to INR 1,00,000. Some universities offer installment payment options and scholarships based on merit or financial need.
Q. What are the advantages of studying this course through distance learning?
Ans. i) Flexibility to study from anywhere, at any time.
ii) Opportunity to balance work or other commitments with studies.
iii) Access to a diverse range of e-commerce resources and tools online.
iv)Lower costs compared to traditional on-campus programs.
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