BBA (Mass Media) Program Syllabus & Subjects

BBA in Mass Media syllabus covers subjects like media studies, journalism, advertising, public relations, and digital media. It prepares students for careers in the diverse field of mass media.

Syllabus of BBA in Mass Media

The syllabus for the Bachelor of Business Administration (BBA) in Mass Media program is designed to provide students with a comprehensive understanding of the media and communication industry. Students explore various aspects of mass media, including journalism, broadcasting, advertising, and public relations. The curriculum often includes courses on media ethics, media law, and media production techniques. Students also delve into media marketing, audience analysis, and digital media trends. Practical experiences such as media projects, internships, and media campaigns are typically part of the program to help students gain hands-on skills in the field. Graduates are well-prepared for careers in media management, journalism, broadcasting, and marketing within the media industry.

BBA in Mass Media Syllabus & Subjects

The BBA in Mass Media program is divided into semesters. The BBA in Mass Media studies topics are listed below:

Semesters	Subjects
Semester I	Business Communication
	Principles of Management
	Microeconomics
	Fundamentals of Mass Media
	Introduction to Journalism
	Computer Applications in Media
Semester II	Business Environment
	Macroeconomics
	Media Ethics and Laws
	Print Media Production
	Advertising Fundamentals
	Communication Theories
Semester III	Marketing Management
	Consumer Behavior
	Radio Production
	Public Relations and Corporate Communication
	Digital Media Fundamentals
Semester IV	Human Resource Management
	Financial Management
	Television Production
	Media Planning and Buying
	Event Management
Semester V	Human Resource Management
	Financial Management
	Television Production
	Media Planning and Buying
	Event Management
Semester VI	Entrepreneurship and Innovation
	Media and Society
	Internship/Project Work
	Elective Subjects (e.g., Documentary Filmmaking, Digital Marketing, Photography, etc.)
	Elective Subjects
	Elective Subjects
	Project Work

BBA in Mass Media Projects

Here are some of the projects for BBA in Mass Media

(i). The effect of social media on current Indian journalism practices.

(ii). Media creditability's impact on civil servants' news consumers.

(iii). Public relations impact on improved peace in higher institutions.

(iv). Print media's part in spreading awareness about drug abuse.

(v). Ethics of the journalism profession and the Indian press.

BBA in Mass Media Reference Books

BBA in Mass Media books provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author	Name of Book
Keval J. Kumar	Mass Communication in India
Joseph P. Panakkal	Media Management: A Casebook Approach
Rangaswamy Parthasarathy	Communication Theories: Origins, Methods, and Uses in the Mass Media
Kavita Karan	Globalization and Media: Global Village of Babel
S. Raghunath	Indian Media in a Globalised World
Keval J. Kumar	Mass Communication in India