3 Years
Under Graduate
Management
Full Time
BBA in Mass Media syllabus covers subjects like media studies, journalism, advertising, public relations, and digital media. It prepares students for careers in the diverse field of mass media.
The syllabus for the Bachelor of Business Administration (BBA) in Mass Media program is designed to provide students with a comprehensive understanding of the media and communication industry. Students explore various aspects of mass media, including journalism, broadcasting, advertising, and public relations. The curriculum often includes courses on media ethics, media law, and media production techniques. Students also delve into media marketing, audience analysis, and digital media trends. Practical experiences such as media projects, internships, and media campaigns are typically part of the program to help students gain hands-on skills in the field. Graduates are well-prepared for careers in media management, journalism, broadcasting, and marketing within the media industry.
BBA in Mass Media Syllabus & Subjects
The BBA in Mass Media program is divided into semesters. The BBA in Mass Media studies topics are listed below:
| Semesters | Subjects |
| Semester I | Business Communication |
| Principles of Management | |
| Microeconomics | |
| Fundamentals of Mass Media | |
| Introduction to Journalism | |
| Computer Applications in Media | |
| Semester II | Business Environment |
| Macroeconomics | |
| Media Ethics and Laws | |
| Print Media Production | |
| Advertising Fundamentals | |
| Communication Theories | |
| Semester III | Marketing Management |
| Consumer Behavior | |
| Radio Production | |
| Public Relations and Corporate Communication | |
| Digital Media Fundamentals | |
| Semester IV | Human Resource Management |
| Financial Management | |
| Television Production | |
| Media Planning and Buying | |
| Event Management | |
| Semester V | Human Resource Management |
| Financial Management | |
| Television Production | |
| Media Planning and Buying | |
| Event Management | |
| Semester VI | Entrepreneurship and Innovation |
| Media and Society | |
| Internship/Project Work | |
| Elective Subjects (e.g., Documentary Filmmaking, Digital Marketing, Photography, etc.) | |
| Elective Subjects | |
| Elective Subjects | |
| Project Work |
Here are some of the projects for BBA in Mass Media
(i). The effect of social media on current Indian journalism practices.
(ii). Media creditability's impact on civil servants' news consumers.
(iii). Public relations impact on improved peace in higher institutions.
(iv). Print media's part in spreading awareness about drug abuse.
(v). Ethics of the journalism profession and the Indian press.
| Name of Author | Name of Book |
| Keval J. Kumar | Mass Communication in India |
| Joseph P. Panakkal | Media Management: A Casebook Approach |
| Rangaswamy Parthasarathy | Communication Theories: Origins, Methods, and Uses in the Mass Media |
| Kavita Karan | Globalization and Media: Global Village of Babel |
| S. Raghunath | Indian Media in a Globalised World |
| Keval J. Kumar | Mass Communication in India |
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