3 Years
Under Graduate
Management
Full Time
The syllabus of BBA in Tourism and Travel Management is designed to provide a comprehensive understanding of the tourism industry, blending theoretical knowledge with practical skills. Core subjects include Introduction to Tourism, Travel Agency and Tour Operations, Tourism Marketing, Tourism Economics, Cultural Tourism, and Sustainable Tourism. The curriculum also covers management-related topics such as Principles of Management, Human Resource Management, Financial Management, and Strategic Management, ensuring a solid business foundation. Elective subjects allow students to specialize in areas like Adventure Tourism, Event Management, and Airline Management. Practical components such as internships, field trips, and hands-on training are integral to the program, along with a focus on international tourism and technology through courses like E-Tourism and Tourism Information Systems. The program emphasizes sustainable practices with subjects of BBA in Tourism and Travel Management like Sustainable Tourism Development and Responsible Tourism Practices, culminating in a final year project or dissertation that addresses real-world challenges in the tourism sector.
| Subject | Topics | Description |
|---|---|---|
| Principles of Management | Introduction to Management, Planning, Organizing, Leading, Controlling | An overview of management principles, functions, and their application in business contexts. |
| Business Economics-I | Demand and Supply, Production and Cost Analysis, Market Structures | Basic economic concepts and their relevance to business decision-making. |
| Business Mathematics | Functions, Limits, Derivatives, Integrals, Matrices, Probability | Fundamental mathematical principles applied in business scenarios. |
| Computer Fundamentals-I | Introduction to Computers, MS Office Tools, Internet Basics | Basics of computer systems, software applications, and internet usage for business purposes. |
| Financial Accounting | Accounting Principles, Financial Statements, Ratio Analysis | Basic principles of financial accounting, preparation of financial statements, and financial analysis techniques. |
| Personality Development and Communication Skills | Communication Skills, Interpersonal Skills, Personality Development | Development of communication and interpersonal skills essential for professional success. |
| Subject | Topics | Description |
|---|---|---|
| Business Organization | Forms of Business Organization, Business Ethics and Social Responsibility | Understanding different business structures, ethical considerations, and social responsibilities in business. |
| Business Economics-II | National Income, Money and Banking, Public Finance | Macro-economic concepts relevant to business operations and policies. |
| Quantitative Techniques & Operation Research in Management | Linear Programming, Decision Analysis, Forecasting, Operations Research | Application of quantitative methods and operations research techniques in business decision-making. |
| Database Management System | Database Concepts, SQL, Data Management | Basics of database management systems and their application in business operations. |
| Cost Accounting | Cost Concepts, Cost Volume Profit Analysis, Budgeting | Principles and techniques of cost accounting, budgeting, and cost analysis in business settings. |
| Personality Development and Communication Skills | Interpersonal Communication, Presentation Skills, Teamwork | Advanced communication and soft skills development focusing on teamwork and effective presentations. |
| Subject | Topics | Description |
|---|---|---|
| Organizational Behavior | Individual Behavior, Group Dynamics, Leadership | Understanding human behavior in organizations, leadership theories, and team dynamics. |
| Indian Economy | Economic Policies, Industrial Development, Economic Reforms | Overview of the Indian economy, policies, and reforms impacting business and tourism sectors. |
| Marketing Management | Marketing Mix, Consumer Behavior, Market Segmentation | Principles of marketing, consumer behavior analysis, and market segmentation strategies. |
| Computer Application-I | Advanced MS Office, Data Analysis Tools | Advanced computer applications focusing on data analysis and business tools. |
| Management Accounting | Cost-Volume-Profit Analysis, Budgeting, Variance Analysis | Advanced concepts in cost accounting, budgeting techniques, and variance analysis. |
| Personality Development and Communication Skills-III | Negotiation Skills, Conflict Resolution, Emotional Intelligence | Advanced communication and soft skills development focusing on negotiation and emotional intelligence. |
| Computer Application Lab-I | Practical Applications of Computer Tools and Software | Hands-on practice with computer tools and software relevant to business applications. |
| Subject | Topics | Description |
|---|---|---|
| Human Resource Management | HR Planning, Recruitment & Selection, Performance Appraisal | Principles and practices of human resource management in organizations. |
| Business Environment | Economic Environment, Legal Environment, Social Environment | Understanding the business environment, including legal, economic, and social aspects. |
| Marketing Research | Research Design, Data Collection Methods, Data Analysis | Techniques and methods of marketing research for decision-making in business. |
| Computer Application-II | Advanced Database Management, Business Intelligence | Advanced applications of database management and business intelligence tools. |
| Business Laws | Contract Law, Company Law, Consumer Protection Act | Legal principles and regulations relevant to business operations and consumer protection. |
| Taxation Laws | Direct Taxes, Indirect Taxes, Tax Planning | Basics of taxation, tax laws, and tax planning strategies in business contexts. |
| Ecology, Environment & Tourism | Sustainable Tourism, Ecotourism, Environmental Policies | Environmental aspects of tourism, sustainable practices, and policies impacting tourism industry. |
| Subject | Topics | Description |
|---|---|---|
| Values & Ethics in Business | Ethical Decision Making, Corporate Social Responsibility | Ethical principles in business decision-making, CSR initiatives, and ethical leadership. |
| Sales & Customer Relationship Management | Sales Techniques, Customer Relationship Strategies | Sales management strategies and customer relationship management techniques. |
| Foreign Language-I (French – I) | Basic French Language Skills | Introduction to the French language for communication in tourism and travel contexts. |
| Management of Information System | Information Systems Planning, IT Infrastructure | Management and utilization of information systems for business operations and decision-making. |
| Financial Management | Financial Planning, Capital Budgeting, Risk Management | Principles of financial management, budgeting, and risk assessment in business. |
| Summer Training Report & Viva-Voce | Internship Report Presentation | Presentation and assessment of the summer internship experience. |
| Marketing in Service Industry Airlines, Travel, Tours and Hotel | Service Marketing Strategies, Industry Analysis | Marketing strategies specific to service industries like airlines, travel, tours, and hotels. |
| Subject | Topics | Description |
|---|---|---|
| Trends in Travel & Tourism & Laws | Tourism Trends, Legal Aspects of Tourism | Current trends in travel and tourism industry, legal regulations, and policies affecting tourism. |
| Project Planning & Evaluation | Project Management, Evaluation Techniques | Planning, execution, and evaluation of projects in tourism and travel management. |
| Entrepreneurship Development | Business Start-up Strategies, Venture Capital | Entrepreneurial concepts, start-up strategies, and venture capital in tourism business. |
| International Business Management | Global Business Environment, Cross-Cultural Management | International business strategies, cross-cultural management, and global market analysis. |
| Foreign Language-II (French-II) | Advanced French Language Skills | Advanced proficiency in French language for professional communication in tourism contexts. |
| Air Ticketing and Foreign Exchange Management | Ticketing Procedures, Foreign Exchange Operations | Ticketing processes, foreign exchange management, and currency operations in travel management. |
| Subject Area | Topics Covered |
|---|---|
| Business Fundamentals | Principles of Management, Business Communication, Business Economics, Accounting Basics |
| Tourism Industry | Introduction to Tourism, Travel Agency Operations, Tour Operations Management, Destination Management |
| General Knowledge | Current Affairs, Logical Reasoning, Analytical Ability |
| Quantitative Aptitude | Basic Mathematics (Data Interpretation, Percentage, Averages etc.) |
The top books for BBA Tourism and Travel Management are presented in the below:
| Book Title | Author(s) | Description |
|---|---|---|
| Tourism Management: An Introduction | Nigel Evans and David Campbell | This comprehensive textbook provides a solid foundation in all aspects of tourism management, from theory to practice. It covers topics such as the tourism industry's structure, destination management, marketing, and sustainability. |
| Tourism: Principles and Practices | S.K. Mishra | This book offers a practical approach to tourism management, covering various aspects like tourism development, marketing, planning, and operations. It also includes case studies to help students understand real-world applications of concepts. |
| Travel Agency Operations and Management | C.P. Khanna | This book provides a detailed overview of travel agency operations, including ticketing, reservations, tour packaging, and customer service. It also covers the latest trends and technologies in the travel industry. |
| The Business of Travel Agencies | Judith Adler | This book delves into the business side of travel agencies, covering topics such as marketing, financial management, and human resources. It's a valuable resource for students interested in the commercial aspects of the travel industry. |
| Hospitality Management: An Introduction | David Bowie | While this book focuses on hospitality management, it contains valuable insights applicable to tourism management as well. It covers areas like hotel operations, food and beverage management, and event management. |
What are the core subjects in the BBA Tourism and Travel Management syllabus?
The core subjects typically include Introduction to Tourism, Travel Agency and Tour Operations, Tourism Marketing, Tourism Economics, Cultural Tourism, and Sustainable Tourism.
Are there any practical components in the BBA Tourism and Travel Management syllabus?
Yes, the syllabus often includes practical components such as internships, field trips, and hands-on training in travel agencies, hotels, and tourism companies.
How is the syllabus structured across the semesters?
The syllabus is usually divided into six semesters over three years, with each semester focusing on different aspects of tourism and travel management. The first few semesters cover foundational subjects, while the later semesters delve into specialized and advanced topics.
What elective subjects can I choose in this program?
Elective subjects may include Adventure Tourism, Event Management, Airline Management, Destination Planning and Development, and Tourism Policy and Planning.
Is there a focus on international tourism in the syllabus?
Yes, international tourism is often a key component, with subjects like International Tourism Management, Global Tourism Geography, and Foreign Language courses to enhance communication skills.
Are there any subjects related to technology and tourism?
Absolutely, the syllabus may include subjects like E-Tourism, Tourism Information Systems, and the role of social media in tourism marketing.
What are the key skills developed through this program?
Students develop skills in customer service, travel planning, marketing, communication, problem-solving, and cultural awareness.
Does the syllabus include any management-related subjects?
Yes, management-related subjects such as Principles of Management, Human Resource Management, Financial Management, and Strategic Management are included to provide a strong business foundation.
How does the program address sustainability in tourism?
Sustainability is a crucial part of the syllabus, with subjects like Sustainable Tourism Development, Environmental Management in Tourism, and Responsible Tourism Practices.
Are there any project or dissertation requirements?
Many programs require a final year project or dissertation where students conduct research on a specific topic related to tourism and travel management, applying their knowledge and skills to real-world issues.
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