BMS (Event Management & Public Relations) Program Syllabus & Subjects

Emphasizes event planning, PR strategies, and communication skills, preparing students for roles in event management and public relations.

Syllabus of BMS (Event Management & Public Relations)

The syllabus for the Bachelor of Management Studies (BMS) in Event Management & Public Relations program combines event management with public relations to provide students with a comprehensive skill set. Students typically study event planning strategies, event marketing, and event logistics, similar to the Diploma in Event Management. Additionally, the curriculum includes courses on public relations, media relations, and crisis communication. Students learn how to use events as public relations tools to build and maintain a positive public image. Practical experiences such as event planning projects, media relations exercises, and crisis communication simulations are typically part of the program to help students apply their knowledge in real-world contexts. Graduates are well-prepared for roles that require expertise in both event management and public relations, such as event PR management and corporate communications.

1st Year OR 1st & 2nd Semester Syllabus of BMS (Event Management & Public Relations)

S.no	Subjects
1	Principles of Management
2	Human Resources Management
3	Introduction to Accounts & Finance
4	Introduction to Event Management
5	Marketing Management
6	Event Planning & Venue Management
7	Event Production Process

2nd Year OR 3rd & 4th Semester Syllabus of BMS (Event Management & Public Relations)

S.No	Subjects
1	Event Resource Management
2	Event Hospitality & Catering
3	Event Marketing & Sponsorship
4	Special Events – Wedding Planning & Live events
5	Legal Aspects of Event Management
6	Brand Management – Research & Development
7	Special Events – MICE & Corporate Events

2nd Year OR 3rd & 4th Semester Syllabus of BMS (Event Management & Public Relations)

S.No	Subjects
1	Ethics & Governance
2	Consumer Behaviour
3	Media Management
4	Public Relations
5	Advertising
6	Experiential Marketing & Technology
7	Event Cost Accounting & Finance Management
8	Event Safety & Risk Management
9	Project Work