3 Years
Under Graduate
Management
Full Time
Provides in-depth knowledge of marketing principles, consumer behavior, and marketing strategies, ideal for aspiring marketing professionals.
The syllabus for the Bachelor of Management Studies (BMS) in Marketing program is designed to provide students with a strong foundation in marketing principles and practices. Students typically cover core topics related to marketing strategy, consumer behavior, and market research. The curriculum often includes courses on digital marketing, branding, and advertising. Students also delve into topics related to sales management, marketing analytics, and product development. Practical experiences such as marketing campaigns, market research projects, and brand management simulations may be included to help students apply marketing concepts in real-world business scenarios. Graduates are well-prepared for roles in marketing management, brand management, and digital marketing within various industries.
1st Year
| S.no | Subjects |
| 1 | Principles of Management |
| 2 | Financial and Management Accounting |
| 3 | Marketing Management |
| 4 | Cost and Management Accounting |
| 5 | Personal Selling and Salesmanship |
| 6 | Managerial Economics |
2nd Year
| S.No | Subjects |
| 1 | Business Communication |
| 2 | Production and Operations Management |
| 3 | Introduction to Airline and Travel Tourism Industry |
| 4 | Environmental Studies |
| 5 | Income Tax Laws and Practice |
3rd Year
| S.no | Subjects |
| 1 | Business Policy & Strategy |
| 2 | Integrated Marketing Communication |
| 3 | Sales and Distribution Management |
| 4 | Entrepreneurship Development |
| 5 | Data Mining and Business Intelligence |
| 6 | Service and Retail Marketing |
Projects
(1). Marketing Campaign Analysis
(2). Market Research Project
(3). Branding Strategy Development
(4). Social Media Marketing Campaign
(5). Sales and Promotion Plan
(6). Consumer Behavior Study
(7). Product Launch Plan
(8). Marketing Communications Project
(9). Advertising Campaign Development
(10). Market Segmentation Analysis
Reference books
(1). "Principles of Marketing" by Philip Kotler and Gary
Armstrong
(2). "Marketing Management" by Kevin Lane Keller and Philip
Kotler
(3). "Consumer Behavior: Buying, Having, and Being" by Michael
R. Solomon
(4). "Digital Marketing: Strategy, Implementation, and Practice" by Dave Chaffey and Fiona Ellis-Chadwick
(5). "Brand Management: Research, Theory, and Practice" by Tilde Heding, Charlotte F. Knudtzen, and Mogens Bjerre
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