The syllabus includes international market analysis, global marketing strategies, and cultural considerations. You'll learn to navigate the complexities of marketing on a global scale.
A Distance MBA in International Marketing program is designed to equip students with the knowledge and skills required to excel in the global marketing arena. The syllabus encompasses a wide range of subjects aimed at providing a comprehensive understanding of international marketing strategies, market entry approaches, consumer behaviour, and cross-cultural management.
Students enrolled in this program will study topics such as International Market Research, Global Marketing Strategy, Export and Import Management, Brand Management in International Markets, and International Business Negotiations. This distance learning approach offers flexibility for working professionals to balance their studies with their careers.
Upon completing this program, graduates can pursue various roles in international marketing, including International Marketing Manager, Export Manager, Market Research Analyst, and Global Brand Manager, in diverse industries that operate on a global scale.
1st
Year OR 1st & 2nd Semester Syllabus of Distance MBA in International Marketing
Semesters | Subjects |
Semester 1 | Principles of Economics |
Managerial Effectiveness | |
Accounting and Finance | |
Organizational Behaviour & Human Resource Management | |
Quantitative Techniques and Analytics | |
Semester 2 | Entrepreneurship |
Marketing Management and Research | |
Marketing and Digital Strategy | |
Innovation in Marketing | |
Digital Optimization |
2nd Year OR 3rd & 4th Semester Syllabus
of Distance
MBA in International Marketing
Semesters | Subjects |
Semester 3 | Business Environment and Strategy |
Operations Management | |
Digital Customer Experience | |
Resource Management | |
Managing Brands | |
Elective | |
Semester 4 | Analytics For Finance |
Financial Markets | |
Global Marketing Decisions | |
Corporate Digital Communications | |
Creating Entrepreneurial Change | |
Project |
Please note that the
courses mentioned in the table are indicative and may vary depending on the
specific program and institution.