Syllabus & Subjects for Distance M.Com in Marketing
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2 Years
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Post Graduate
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Commerce
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Distance
2 Years
Post Graduate
Commerce
Distance
Given below is a possible semester-wise breakdown:
| Semester | Subject |
| Semester I | Principles of Marketing |
| Consumer Behavior | |
| Marketing Research | |
| Advertising and Sales Promotion | |
| Managerial Economics | |
Semester II | Brand Management |
| Retail Management | |
| Digital Marketing | |
| Marketing Analytics | |
| Business Communication | |
| Semester III | International Marketing |
| Services Marketing | |
| Strategic Marketing Management | |
| Customer Relationship Management | |
| Elective Subject (E-commerce, Social Media Marketing, etc.) | |
| Semester IV | Marketing Ethics and Social Responsibility |
| Product and Pricing Strategies | |
| Supply Chain Management | |
| Integrated Marketing Communication | |
| Dissertation/Project Work |
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