MBA in Digital Enterprise Management Program Syllabus & Subjects

MBA Digital Enterprise Management Syllabus

Explore the comprehensive syllabus of the MBA program in Digital Enterprise Management. From digital strategy to innovation management, delve into the subjects that will equip you with essential skills for digital business transformation and enterprise management.

MBA Digital Enterprise Management Syllabus:

The MBA in Digital Enterprise Management syllabus focuses on navigating the digital landscape. Core courses encompass digital strategy, e-commerce, and data-driven decision-making. Specialized subjects include digital marketing, IT governance, and digital transformation. Students often engage in digital projects and collaborations with tech companies. Graduates are well-prepared for leadership roles in digital marketing, IT management, and digital strategy consulting.

Semester	Subjects
Semester 1	Principles of Management, Financial Accounting, Marketing Management, Organizational Behavior, Business Communication, Managerial Economics
Semester 2	Financial Management, Operations Management, Human Resource Management, Business Research Methods, Business Analytics, Corporate Strategy
Semester 3	Digital Marketing, E-commerce Management, Data Analytics for Managers, Innovation Management, Strategic Management, Entrepreneurship Development
Semester 4	Business Intelligence, Digital Transformation, Social Media Marketing, E-commerce Strategy, Customer Relationship Management, Leadership in the Digital Era

Projects

(1). Digital Marketing Campaign: Designing and executing a digital marketing campaign for a specific product or service.

(2). E-commerce Strategy Development: Creating an e-commerce strategy for a business, including platform selection, marketing, and operations.

(3). Data Analytics Project: Analyzing a dataset to derive insights and make data-driven recommendations for business improvement.

(4). Innovation Management Project: Developing and implementing an innovation project within an organization to drive growth and competitiveness.

(5). Digital Transformation Project: Planning and executing a digital transformation initiative for a company to enhance its digital capabilities and processes.

Reference Books

(1). "Digital Business and E-Commerce Management" by Dave Chaffey and Tanya Hemphill

(2). "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick

(3). "Big Data: A Revolution That Will Transform How We Live, Work, and Think" by Viktor Mayer-Schönberger and Kenneth Cukier

(4). "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries

(5). "Digital Transformation: Survive and Thrive in an Era of Mass Extinction" by Thomas M. Siebel