2 Years
Post Graduate
Management
Full Time
Explore the comprehensive syllabus of the MBA program in Digital Enterprise Management. From digital strategy to innovation management, delve into the subjects that will equip you with essential skills for digital business transformation and enterprise management.
| Semester | Subjects |
| Semester 1 | Principles of Management, Financial Accounting, Marketing Management, Organizational Behavior, Business Communication, Managerial Economics |
| Semester 2 | Financial Management, Operations Management, Human Resource Management, Business Research Methods, Business Analytics, Corporate Strategy |
| Semester 3 | Digital Marketing, E-commerce Management, Data Analytics for Managers, Innovation Management, Strategic Management, Entrepreneurship Development |
| Semester 4 | Business Intelligence, Digital Transformation, Social Media Marketing, E-commerce Strategy, Customer Relationship Management, Leadership in the Digital Era |
Projects
(1). Digital Marketing Campaign: Designing
and executing a digital marketing campaign for a specific product or service.
(2). E-commerce Strategy Development: Creating an e-commerce strategy
for a business, including platform selection, marketing, and operations.
(3). Data Analytics Project: Analyzing a dataset to derive insights and
make data-driven recommendations for business improvement.
(4). Innovation Management Project: Developing and implementing an
innovation project within an organization to drive growth and competitiveness.
(5). Digital Transformation Project: Planning and executing a digital
transformation initiative for a company to enhance its digital capabilities and
processes.
Reference Books
(1). "Digital Business and E-Commerce
Management" by Dave Chaffey and Tanya Hemphill
(2). "Digital Marketing: Strategy, Implementation and
Practice" by Dave Chaffey and Fiona Ellis-Chadwick
(3). "Big Data: A Revolution That Will Transform How We Live, Work,
and Think" by Viktor Mayer-Schönberger and Kenneth Cukier
(4). "The Lean Startup: How Today's Entrepreneurs Use Continuous
Innovation to Create Radically Successful Businesses" by Eric Ries
(5). "Digital Transformation: Survive and Thrive in an Era of Mass
Extinction" by Thomas M. Siebel
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