2 Years
Post Graduate
Management
Full Time
The MBA in Digital Entrepreneurship syllabus is structured to provide students with a deep understanding of digital business models, innovative technologies, and entrepreneurial strategies in the digital age. Core courses typically cover areas such as digital marketing, e-commerce, technology management, and entrepreneurship fundamentals. Students delve into topics such as startup financing, business plan development, digital product management, and online consumer behavior. Advanced modules may explore subjects like digital transformation, social media strategy, blockchain technology, and cybersecurity for digital businesses. The curriculum often integrates practical projects, case studies, and mentorship programs to offer hands-on experience and real-world insights into launching and scaling digital ventures. Elective courses may include specialized topics like fintech, digital analytics, mobile commerce, and digital business ethics, allowing students to tailor their education to their specific interests and career goals. Throughout the program, emphasis is placed on fostering innovation, strategic thinking, and leadership skills to prepare students for the dynamic and fast-paced world of digital entrepreneurship.
The MBA in Digital Entrepreneurship provides a semester-wise syllabus designed to develop digital business acumen and entrepreneurial skills. Semester 1 typically covers foundational topics such as digital marketing, e-commerce, and business strategy. In Semester 2, students delve into venture creation, innovation management, and digital product development. Semester 3 focuses on advanced subjects like data analytics, funding strategies, and scaling digital businesses. Semester 4 includes courses on global digital markets, leadership in tech enterprises, and digital transformation, culminating in a capstone project or internship to apply entrepreneurial concepts in real-world digital ventures.
| Course Title | Description |
|---|---|
| Principles of Management | Introduction to management principles and functions. |
| Digital Entrepreneurship | Concepts and strategies for launching and managing digital businesses. |
| Business Communication | Communication skills development in a business context. |
| Financial Accounting | Basic principles and practices of financial accounting. |
| Digital Marketing | Techniques and tools for marketing in digital environments. |
| Business Analytics | Analytical methods and tools for business decision-making. |
| E-commerce Management | Strategies and operations of e-commerce businesses. |
| Innovation and Technology Management | Managing innovation and technology in entrepreneurial ventures. |
| Course Title | Description |
|---|---|
| Digital Business Models | Understanding and developing business models for the digital economy |
| E-Commerce Strategies | Strategies for building and managing successful e-commerce businesses |
| Digital Marketing and Social Media | Techniques for leveraging digital marketing and social media platforms |
| Financial Management for Digital Ventures | Financial planning, funding, and management for digital startups |
| Innovation and Technology Management | Managing innovation and technology in digital enterprises |
| Data Analytics for Entrepreneurs | Using data analytics to drive business decisions and growth |
| Digital Product Management | Principles and practices for managing digital products and services |
| Cybersecurity and Risk Management | Understanding cybersecurity threats and implementing risk management |
| Legal Issues in Digital Business | Legal considerations and regulations affecting digital businesses |
| Entrepreneurial Leadership | Developing leadership skills for managing and growing digital ventures |
| Course Title | Description |
|---|---|
| Digital Marketing Strategies | Covers advanced digital marketing techniques, including SEO, SEM, social media marketing, email marketing, and content marketing strategies. |
| E-Commerce and Online Business | Focuses on building and managing online businesses, e-commerce platforms, payment gateways, digital product management, and customer service. |
| Innovation and Technology Management | Examines the role of innovation in business, technology adoption, product development, and managing technological change in digital enterprises. |
| Financial Management for Digital Startups | Introduces financial planning, fundraising, venture capital, budgeting, financial forecasting, and financial analysis specific to digital startups. |
| Data Analytics for Entrepreneurs | Explores the use of data analytics in business decision-making, customer insights, market trends, and performance measurement using data-driven approaches. |
| Legal and Ethical Issues in Digital Business | Covers legal considerations for digital businesses, including intellectual property, data privacy, cybersecurity, e-commerce regulations, and ethical business practices. |
| Course Title | Description |
|---|---|
| Digital Business Models | Study of innovative business models enabled by digital technologies, including platform-based models and digital marketplaces. |
| E-Commerce Strategies | Exploration of strategies for developing and managing e-commerce businesses, including online sales tactics and customer engagement. |
| Digital Marketing Analytics | Understanding of digital marketing metrics, tools, and techniques for analyzing and optimizing marketing campaigns. |
| Technology Innovation Management | Examination of methods for managing technological innovation, including product development, R&D, and technology adoption. |
| Entrepreneurial Finance | Focus on financial strategies and funding sources for digital startups, including venture capital, crowdfunding, and financial planning. |
| Cybersecurity and Data Privacy | Study of cybersecurity principles and practices, including data protection, privacy regulations, and risk management for digital enterprises. |
| Section | Topics Covered |
|---|---|
| Quantitative Aptitude | Arithmetic (Percentages, Profit & Loss, Ratios), Algebra, Geometry, Trigonometry, Data Interpretation, Statistics |
| Logical Reasoning and Data Interpretation | Logical Puzzles, Seating Arrangements, Syllogisms, Blood Relations, Data Sufficiency, Charts and Graphs Interpretation |
| Verbal Ability and Reading Comprehension | Reading Comprehension, Grammar, Vocabulary, Sentence Correction, Para Jumbles, Synonyms and Antonyms |
| Business and General Awareness | Current Affairs, Business Trends, Economic Developments, Digital Economy, Startups, Entrepreneurship, Technology Innovations |
| Digital Entrepreneurship Concepts | Basics of Digital Business, E-commerce, Digital Marketing, Online Business Models, Social Media Strategies, Internet Technologies |
| Book Title | Author(s) | Description |
|---|---|---|
| "The Lean Startup" | Eric Ries | Introduces the lean startup methodology for developing businesses and products through validated learning. |
| "Digital Entrepreneurship: Impact on Business and Society" | Mariusz Soltanifar, Mathew Hughes, Lutz Göcke | Explores the role of digital entrepreneurship in business and societal transformation, providing theoretical insights and practical examples. |
| "Zero to One: Notes on Startups, or How to Build the Future" | Peter Thiel with Blake Masters | Offers insights on building innovative startups that create new markets rather than competing in existing ones. |
| "The Startup Owner's Manual" | Steve Blank, Bob Dorf | A comprehensive guide to building a successful startup, including the customer development process and business model design. |
| "Scaling Lean: Mastering the Key Metrics for Startup Growth" | Ash Maurya | Provides strategies for scaling a startup by focusing on key metrics and a systematic approach to growth. |
| "Digital Business Models: Concepts, Models, and the Alphabet Case Study" | Annabeth Aagaard | Examines various digital business models and includes case studies to illustrate practical applications. |
| "Platform Revolution: How Networked Markets Are Transforming the Economy" | Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary | Analyzes the impact of platform business models and offers strategies for building and managing digital platforms. |
| "Business Model Generation" | Alexander Osterwalder, Yves Pigneur | A handbook for visionaries, game changers, and challengers aiming to defy outmoded business models and design tomorrow's enterprises. |
| "Hooked: How to Build Habit-Forming Products" | Nir Eyal | Explains how successful companies create products that keep users coming back through habit-forming techniques. |
| "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail" | Clayton M. Christensen | Discusses why established companies fail to innovate and how startups can disrupt markets with new technologies. |
Q. What is the focus of the MBA in Digital Entrepreneurship syllabus?
Ans. The syllabus focuses on combining traditional business education with specialized knowledge in digital technologies and entrepreneurship.
Q. What are the core subjects covered in the syllabus?
Ans. Core subjects typically include Digital Marketing, E-commerce Strategies, Entrepreneurial Finance, Innovation Management, Startup Fundamentals, and Digital Business Models.
Q. Are there any specialized courses offered within the program?
Ans. Yes, specialized courses may include Social Media Marketing, Search Engine Optimization (SEO), Data Analytics for Entrepreneurs, Digital Product Management, and Blockchain for Business.
Q. How does the syllabus address the practical aspects of entrepreneurship in the digital age?
Ans. The syllabus often includes case studies, real-world projects, and internships to provide practical exposure. Students may also work on business plans, digital marketing campaigns, and launching digital ventures.
Q. Does the syllabus cover emerging trends in digital entrepreneurship?
Ans. Yes, the syllabus is updated regularly to reflect emerging trends such as AI in Entrepreneurship, Internet of Things (IoT) applications, Virtual Reality (VR) startups, and Sustainability in Digital Business.
Q. Are there any elective courses available?
Ans. Yes, elective courses may include topics like Digital Strategy Consulting, Venture Capital and Private Equity, Growth Hacking, Mobile App Development, and Digital Transformation.
Q. How is the syllabus structured to foster innovation and creativity among students?
Ans. The syllabus often includes modules on Design Thinking, Creativity in Entrepreneurship, and Innovation Labs where students can explore and develop innovative business ideas.
Q. Are there opportunities for students to network with industry professionals?
Ans. Yes, students may have access to guest lectures, industry workshops, and networking events where they can interact with successful digital entrepreneurs, investors, and industry experts.
Q. How does the syllabus prepare students for the challenges of launching and scaling digital ventures?
Ans. The syllabus includes modules on Entrepreneurial Leadership, Business Development Strategies, Digital Sales and Growth, and Managing Digital Teams to equip students with the skills needed to navigate the complexities of the digital business landscape.
Q. Can students expect hands-on experience with digital tools and platforms?
Ans. Yes, students are often provided with access to industry-standard digital tools and platforms for tasks such as digital marketing, analytics, e-commerce, and project management.
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