1 Years
Post Graduate
Management
Full Time
Delve into the detailed syllabus of the Executive MBA program with a focus on Marketing. From consumer behavior to digital marketing strategy, explore the subjects that will prepare you for leadership in the field of marketing.
The MBA Executive program with a specialization in Marketing is tailored for experienced marketing professionals seeking advanced marketing knowledge. Core courses include strategic marketing, consumer behavior, and marketing analytics. Specialized subjects delve into digital marketing, brand management, and marketing communications. The curriculum often includes case studies and industry collaborations. Graduates are well-prepared for senior marketing roles and marketing leadership positions.
| Semesters | Subjects |
| Semester I | Accounts Management |
| Market Management | |
| Operation Management | |
| HR Management | |
| Economics | |
| Semester II | Supply Chain Management |
| Financial Management | |
| Conflict and Negotiation | |
| Research of Marketing | |
| Behaviour Management in Organisation | |
| Semester III | Project Management |
| Analytics of business | |
| Sales Management | |
| Development and Learning | |
| Semester IV | Integrated Systems to Marketing Management |
| Customer Relation Management | |
| Product Management | |
| Business Marketing | |
| International Marketing | |
| Elective Subjects | Brand Management |
| Digital Marketing | |
| Consumer Behavior | |
| Marketing Analytics | |
| Sales Management | |
| Market Research | |
| International Marketing |
Let's look at some of the most creative MBA in Executive Marketing project ideas that are suitable for both experts and newcomers:
(i). Branding Strategies for a New Product from a Foreign Company.
(ii). Market Entry Methodology targeting and market segmentation for a good or service.
(iii). A Start-Up's Social Media Marketing Campaign, in.
(iv). Implementing Customer Relationship Management (CRM) Pricing in an Organization.
(v). Making a Marketing Plan for a Non-Profit Organization in a Competitive Market.
(vi). Marketing Strategies for Sustainable and Environmentally Friendly Products.
(vii). Marketing Techniques for Product or Company Rebranding.
(viii). Promotional Analysis of Brand Equity and Consumer Perception.
(ix). Customer Satisfaction Analysis and Improvement Plan for a Company Consumer Preferences and Changing Consumer Trends: Marketing Campaign for a Product Launch.
(x). Study e-commerce Analyzing how influencer marketing affects brand recognition in digital marketing strategies business.
MBA in Executive Marketing books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Philip Kotler | Marketing Management |
| Kotler and Keller | A Framework for Marketing Management |
| Dr C.B. Gupta | Marketing Management |
| Nirmalya Kumar | Marketing as Strategy |
| Jagdish N. Sheth | The Self-Destructive Habits of Good Companies |
| Rajan Saxena | Marketing Management |
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