M.Com Marketing and Analytics Syllabus 2026: Subjects, Specializations, and Semester-wise Syllabus

Syllabus for M.com In Marketing And Analytics course

The Master of Commerce (M.Com) program in Marketing and Analytics is designed to equip students with a comprehensive understanding of the dynamic field of marketing while integrating the power of data analytics to make informed business decisions. The syllabus encompasses many subjects that delve into the core principles of marketing, consumer behavior, market research, and strategic marketing management. In addition to these fundamental marketing courses, students also delve deep into the world of data analytics, covering topics such as statistical analysis, data visualization, predictive modeling, and data-driven decision-making. The program typically includes coursework in digital marketing, social media analytics, marketing research methods, and e-commerce strategies, allowing students to gain practical skills relevant to today's digital business landscape. Furthermore, students often engage in hands-on projects, case studies, and internships to apply their knowledge in real-world scenarios, making them well-prepared for careers in marketing and analytics. Overall, this M.Com program combines traditional marketing principles with cutting-edge data analysis techniques, enabling graduates to thrive in the increasingly data-driven marketing industry.

1st Year OR 1st & 2nd Semester Syllabus of  Master of Commerce (M.Com) Marketing and Analytics

S.no	Subjects
1	General Marketing
2	Service Marketing
3	International Marketing

2nd Year OR 3rd & 4th Semester Syllabus of  Master of Commerce (M.Com) Marketing and Analytics

S.No	Subjects
1	Consumer Behaviour
2	Retail Management
3	Marketing Channels