The syllabus for MMS in Marketing delves into consumer behavior, branding, digital marketing, market research, and marketing strategy. Students learn how to create and implement effective marketing campaigns.
Semesters | Subjects |
Semester 1 | Cost Accounting |
Financial Accounting | |
Indian Economy I | |
Organizational Behaviour I | |
Managerial economics marketing management I | |
Principles of management | |
Semester 2 | Production Management |
Financial Management | |
Operations Research | |
Organizational Behaviour II | |
Marketing management II | |
Business environment I | |
Semester 3 | Social marketing |
Marketing research | |
Advertising and sales | |
Retail management | |
Sales & distribution management | |
Marketing strategies | |
Semester 4 | Industrial marketing |
Marketing Finance | |
Ethics in business | |
Marketing audit | |
International Business | |
Specialization project | |
Managing sales force |
Please
note that the courses mentioned in the table are indicative and may vary
depending on the specific program and institution.