2 Years
Post Graduate
Management
Online
The online MBA in Digital Marketing syllabus is designed to cover a wide range of subjects essential for understanding and excelling in the digital marketing landscape. Students can expect to study digital advertising, search engine optimization (SEO), social media marketing, data analytics, and e-commerce strategies. The curriculum typically combines theoretical knowledge with practical skills development, allowing students to analyze real-world digital marketing challenges and develop effective strategies. Case studies and projects may also be integrated to provide hands-on experience in digital marketing campaign management.
Here's a syllabus for an Online MBA in Digital Marketing program, divided into semesters:
The Online MBA in Digital Marketing spans four semesters, covering core topics like marketing management, digital marketing strategy, social media marketing, SEO, PPC advertising, and web analytics. Students also delve into areas like email marketing, mobile marketing, e-commerce marketing, and digital campaign management. The program emphasizes practical skills development and strategic thinking to prepare graduates for leadership roles in the digital marketing landscape.
| S.No | Subjects |
|---|---|
| 1 | Marketing Management |
| 2 | Principles of Digital Marketing |
| 3 | Consumer Behavior |
| 4 | Financial Accounting |
| 5 | Managerial Economics |
| 6 | Business Communication |
| 7 | Quantitative Techniques for Management |
| S.No | Subjects |
|---|---|
| 1 | Digital Marketing Strategy |
| 2 | Social Media Marketing |
| 3 | Search Engine Optimization (SEO) |
| 4 | Pay-Per-Click (PPC) Advertising |
| 5 | Content Marketing |
| 6 | Web Analytics |
| 7 | Brand Management |
| S.No | Subjects |
|---|---|
| 1 | Email Marketing |
| 2 | Mobile Marketing |
| 3 | E-commerce Marketing |
| 4 | Marketing Automation |
| 5 | Online Reputation Management |
| 6 | Digital Marketing Metrics and KPIs |
| 7 | Legal and Ethical Issues in Digital Marketing |
| S.No | Subjects |
|---|---|
| 1 | Digital Marketing Campaign Management |
| 2 | Influencer Marketing |
| 3 | Viral Marketing |
| 4 | Digital Marketing Trends and Innovations |
| 5 | Capstone Project or Internship |
| 6 | Elective Course 1 |
| 7 | Elective Course 2 |
| Subject | Topics |
|---|---|
| Marketing Fundamentals | Marketing Management, Consumer Behavior, Market Research, Brand Management |
| Digital Marketing Basics | Digital Marketing Overview, Social Media Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Content Marketing, Web Analytics |
| E-commerce | E-commerce Strategies, Online Retailing, E-commerce Platforms, Payment Gateways |
| Data Analytics | Data Analysis, Marketing Analytics, Customer Relationship Management (CRM) |
| Marketing Strategy | Digital Marketing Strategy, Campaign Planning and Management, Competitive Analysis |
| Emerging Trends | Artificial Intelligence in Marketing, Augmented Reality Marketing, Voice Search Optimization |
| Subject | Topics |
|---|---|
| Marketing Fundamentals | Marketing Principles, Consumer Behavior, Market Segmentation, Marketing Mix, Branding |
| Digital Marketing Basics | Basics of Digital Marketing, Social Media Marketing, SEO, SEM, Email Marketing, Content Marketing |
| Analytical Skills | Data Interpretation, Logical Reasoning, Quantitative Aptitude, Case Studies |
| General Awareness | Current Affairs, Business Environment, Economic Concepts, Technology Trends |
| English Proficiency | Reading Comprehension, Vocabulary, Grammar, Writing Skills |
| Subject | Book Title | Author(s) |
|---|---|---|
| Marketing Fundamentals | Principles of Marketing | Philip Kotler, Gary Armstrong |
| Marketing Management: Analysis, Planning, Implementation, and Control | Philip Kotler, Kevin Lane Keller | |
| Digital Marketing Basics | Digital Marketing for Dummies | Ryan Deiss, Russ Henneberry |
| The Art of SEO: Mastering Search Engine Optimization | Eric Enge, Stephan Spencer, Jessie Stricchiolla | |
| E-commerce | E-commerce 2020: Business, Technology, and Society | Kenneth C. Laudon, Carol Guercio Traver |
| Data Analytics | Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die | Eric Siegel |
| Marketing Strategy | Blue Ocean Strategy: How to Create Uncontested Market Space | W. Chan Kim, Renée Mauborgne |
| Digital Marketing Strategy: An Integrated Approach to Online Marketing | Simon Kingsnorth | |
| Emerging Trends | The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power | Shoshana Zuboff |
| AI Superpowers: China, Silicon Valley, and the New World Order | Kai-Fu Lee |
Q. What are the core courses in an online MBA in Digital Marketing?
Ans. Core courses typically cover fundamental business topics such as marketing management, strategic management, financial management, and organizational behavior, along with specialized courses in digital marketing strategies, analytics, and technology.
Q. What digital marketing topics are usually covered in the curriculum?
Ans. Common topics include search engine optimization (SEO), social media marketing, content marketing, email marketing, mobile marketing, digital advertising, web analytics, and e-commerce strategies.
Q. Are there any elective courses available in digital marketing?
Ans. Yes, many programs offer elective courses that allow students to dive deeper into specific areas of digital marketing, such as influencer marketing, video marketing, data visualization, advanced SEO tactics, and marketing automation.
Q. Do online MBA programs in digital marketing include practical projects or internships?
Ans. Yes, many programs integrate practical components such as case studies, real-world projects, internships, or capstone projects where students apply their digital marketing knowledge to solve business problems or work on projects for real clients.
Q. How is technology integrated into the curriculum?
Ans. Technology is often integrated throughout the curriculum, with courses covering topics such as marketing technology (MarTech), data analysis tools, customer relationship management (CRM) systems, and emerging technologies relevant to digital marketing.
Q. Is there a focus on data analytics and measurement?
Ans. Yes, data analytics and measurement are critical components of digital marketing, and most programs include courses that cover topics such as marketing analytics, data-driven decision-making, A/B testing, and performance measurement using tools like Google Analytics.
Q. Are there any industry certifications offered or recommended as part of the program?
Ans. Some programs may offer opportunities to earn industry certifications such as Google Ads, Google Analytics, HubSpot, or Facebook Blueprint certifications. Even if not offered directly, programs may recommend or prepare students for these certifications.
Q. How does the curriculum address current trends and developments in digital marketing?
Ans. The curriculum is typically designed to be dynamic and responsive to industry changes, with updated content reflecting the latest trends, technologies, and best practices in digital marketing.
Q. What type of faculty members teach in these programs?
Ans. Faculty members often have industry experience in digital marketing or related fields, along with academic credentials such as advanced degrees in marketing, business, or related disciplines.
Q. How long does it usually take to complete an online MBA in Digital Marketing?
Ans. The duration of the program can vary, but it typically takes around 1.5 to 2 years to complete a full-time online MBA, depending on the pace at which the student chooses to study. Part-time options may also be available, extending the duration accordingly.
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