Online MBA in Digital Marketing Program Syllabus & Subjects

Explore digital marketing strategies, social media marketing, SEO, and data analytics. Study online, at your own pace. Gain expertise in leveraging digital channels for marketing success.

Syllabus and Subjects of Online MBA in Digital Marketing

The syllabus for an online MBA in Digital Marketing is designed to cover a wide range of subjects essential for understanding and excelling in the digital marketing landscape. Students can expect to study topics such as digital advertising, search engine optimization (SEO), social media marketing, data analytics, and e-commerce strategies. The curriculum typically combines theoretical knowledge with practical skills development, allowing students to analyze real-world digital marketing challenges and develop effective strategies. Case studies and projects may also be integrated to provide hands-on experience in digital marketing campaign management.

Here's a syllabus for an Online MBA in Digital Marketing program, divided into semesters:

Semester 1	Semester 2
Principles of Marketing	Digital Marketing Strategy and Planning
Consumer Behavior	Social Media Marketing
Business Communication Skills	Search Engine Optimization (SEO)
Financial Accounting	Content Marketing
Organizational Behavior	Web Analytics and Data Interpretation
Business Ethics and Corporate Social Responsibility	E-commerce Marketing
Semester 3	Semester 4
Marketing Research	Mobile Marketing
Brand Management	Email Marketing
Marketing Analytics	Online Advertising
Strategic Management	Conversion Rate Optimization
Entrepreneurship and Innovation	Online Reputation Management
Legal and Ethical Aspects of Digital Marketing	Capstone Project/Internship/Industry Project