Online MBA in Marketing Management

  • course years 2 Years
  • type of course Post Graduate
  • course stream Management
  • course type Online

About the Course Online MBA in Marketing Management

 

Online MBA in Marketing Management is for those marketing masterminds who have the necessary skills but want to enhance them and get up to date with the latest tactics. It is a 2-year postgraduate course that students can pursue once they have completed their graduation. Online MBA in Marketing Management career options are considered equally valuable to a traditional MBA. Online MBA in Marketing Management also offers career opportunities with higher salaries. One of the main aims of pursuing an MBA degree online is to get a job of high status and with that a higher Online MBA Salary. 


MBA in marketing is amongst the oldest and most demanded courses. Once students are done with their Online MBA in Marketing Management they can go for several jobs like marketing managers, advertising managers, Public Relations Analyst, etc in various sectors. Professionals already in this field have to be up to date with all the latest techniques and tactics, this is why they should consider this online MBA course to sharpen their skills and boost their work designation.

 

Overview of Course Online MBA in Marketing Management

 

Here are the main key features of an Online MBA in Marketing Management in India:


Particulars    Value
Name of the course Online MBA in Marketing Management
Duration 2 years
Level Postgraduate
Mode Online
Age limit No specific age limit
Eligibility criteria Bachelor's degree in any discipline with a minimum percentage requirement (varies by institution)
Admission process Typically involves application submission, entrance test (such as CAT, XAT, GMAT), group discussion (GD), personal interview (PI), and academic background evaluation
Skills required Marketing knowledge, strategic thinking, communication skills, analytical abilities, leadership qualities, creativity, digital marketing expertise, data analysis skills
Average annual fees Varies by institution and can range from INR 1,00,000 to INR 10,00,000
Average annual salary Varies based on experience, industry, and job role. Typically ranges from INR 4,00,000 to INR 15,00,000 or more
Employment areas Marketing agencies, advertising firms, e-commerce companies, consumer goods companies, consulting firms, retail industry, media and entertainment industry, hospitality industry, healthcare industry
Job roles Marketing manager, brand manager, sales manager, digital marketing manager, market research analyst, advertising manager, public relations manager, product manager, business development manager
Top recruiters Google, Amazon, Procter & Gamble, Unilever, Tata Group, Accenture, IBM, Deloitte, Wipro, HCL, Dabur, Flipkart, Snapdeal, Oyo, etc.

Why Online MBA in Marketing Management in India?

 

(1). Cost-effective compared to traditional on-campus programs.

(2). Career advancement opportunities in marketing management.

(3). Specialized focus on marketing concepts and strategies.

(4). Networking opportunities with professionals in the field.

(5). Industry-relevant curriculum tailored to the Indian market.

(6). Access to digital resources and research databases.

(7). Gain a global perspective through diverse student cohorts.

(8). Develop leadership skills for managerial positions.

(9). Recognition and credibility from reputable institutions.

(10). Flexibility in terms of time and location.

 

 

Eligibility Criteria for Online MBA in Marketing Management

 

Students from different backgrounds can choose to study MBA in marketing management in India. To pursue an MBA in Marketing Management, the aspiring student should have a bachelor’s degree like BA, BBA, B.com, and like with a minimum aggregate of 50 percent marks from a recognized university. Once a student meets the eligibility criteria, he/she has to sit for an entrance exam like CAT, CMAT, IIFT, XAT, SNAP, and other important examinations. By writing these exams they can also pursue courses like MBA in brand management, MBA in sales and marketing, and MBA in rural management. After one has clarified the examination, he/she might also have to appear for a Written test and personal interview.

 

Admission process for MBA in Marketing Management

 

Securing admission to an MBA in Marketing Management degree program is simple. The students looking forward to the same have to appear for entrance exams like CAT, CMAT, IIF, and XAT. The shortlisted candidates are required to appear for a written test and PI in some colleges as a part of the procedure. The detailed step-by-step admission process is mentioned below for you:

 

(1). Primarily, an aspiring candidate has to register after going through the eligibility criteria of the college/university.

(2). After you have met the eligibility criteria, you are required to appear for an entrance test.

(3). The universities offer admissions to those who qualify for the entrance examinations.

 

The selection process for an Online MBA in Marketing Management 

 

Colleges select the aspirants based on the entrance exam scores. The college produces a cut-off list and the students who have qualified for the following rounds such as interviews and group discussions. The selected students obtain the admit card and follow up on the other admission-related proceedings.

 

The selection committee assesses overall performance, including exam scores, discussions, interviews, and academic background. The aim is to create a varied group of students who contribute meaningfully to marketing management.

Final Admission: Decisions are based on a comprehensive assessment of each candidate's suitability for the program.

 

The accepted entrance exam for Online MBA in Marketing Management 

 

Here's a table format with accepted entrance exams for an online MBA in Marketing Management in India:

 

CAT GMAT 
XAT MAT 
CMAT SNAP 
NMAT IIFT 
TISSNET ATMA 

Skills required for Online MBA in Marketing Management 

 

Here are some essential skills required for an Online MBA in Marketing Management, organized in a table format:

 

Marketing Knowledge Strategic Thinking
Communication Skills Analytical Abilities
Leadership Qualities Creativity
Digital Marketing Expertise Data Analysis Skills

Comparison of Online MBA in Marketing Management 

 

Here's a comparison table between an Online MBA in Marketing Management and another course  we'll compare it with an Online MSc in Data Science:

 

Name of the course Online MBA in Marketing Management Online MSc in Data Science
Overview of the course Focuses on marketing concepts, strategies, and managerial skills in the marketing field. Focuses on data analysis, machine learning, and statistical modeling for extracting insights from data.
Duration 1-2 years 1-2 years
Level Postgraduate Postgraduate
Mode Online Online
Eligibility criteria Bachelor's degree in any discipline Bachelor's degree in a relevant field, preferably with a background in computer science or mathematics.
Admission process Entrance exam scores are followed by GD/PI or direct admission based on eligibility. Entrance exam scores are followed by GD/PI or direct admission based on eligibility.
Average annual fees INR 2-6 lakhs INR 1-5 lakhs
Average annual salary INR 5-12 lakhs INR 6-15 lakhs
Employment areas Marketing departments, advertising agencies, market research firms, and retail companies. Technology companies, consulting firms, financial institutions, healthcare organizations.
Job roles Marketing Manager, Brand Manager, Market Research Analyst, Digital Marketing Specialist. Data Scientist, Data Analyst, Machine Learning Engineer, Business Analyst.
Top recruiters Hindustan Unilever Limited, Procter & Gamble, Amazon, Google, IBM. Microsoft, Amazon, Google, IBM, Accenture.

Top colleges and fees structure 

 

Here are some top colleges offering an Online MBA in Marketing Management in India, along with their approximate fee structures:

 

College Average Annual Fees (INR)
Indian School of Business (ISB), Hyderabad 5,00,000 - 70,00,000
Indian Institute of Management (IIM), Ahmedabad 2,00,000 - 5,00,000
S.P. Jain Institute of Management and Research 8,50,000 - 10,00,000
Xavier Labour Relations Institute (XLRI), Jamshedpur 9,00,000 - 10,00,000
Great Lakes Institute of Management 6,00,000 - 8,00,000
NMIMS Global Access School for Continuing Education 2,00,000 - 3,00,000
Amity University Online 3,00,000 - 4,00,000
Symbiosis Centre for Distance Learning 80,000 - 1,00,000
IGNOU (Indira Gandhi National Open University) 30,000 - 40,000
Annamalai University 20,000 - 30,000

Job Profiles

 

Here are some common job profiles in the field of Marketing Management along with their descriptions:

 

Job Profile Description
Marketing Manager Develops and implements marketing strategies, manages marketing campaigns, conducts market research, identifies target markets, and oversees marketing team activities.
Brand Manager Builds and manages brand identity, develops brand strategies, plans brand campaigns, monitors brand performance, conducts market analysis, and collaborates with various teams.
Sales Manager Manages sales teams, sets sales targets, develops sales strategies, builds relationships with clients, monitors sales performance, and implements sales plans.
Digital Marketing Manager Oversees digital marketing initiatives, manages online advertising campaigns, develops social media strategies, analyzes digital data, and optimizes online marketing efforts.
Market Research Analyst Conducts market research, collects and analyzes data, identifies market trends, prepares reports, and provides insights and recommendations to support business decision-making.
Advertising Manager Plans and executes advertising campaigns manages advertising budgets, coordinates with creative teams, liaises with media agencies, and evaluates campaign effectiveness.
Public Relations Manager Develops and manages PR strategies, handles media relations, writes press releases, organizes PR events, manages crisis communication, and maintains a positive brand image.
Product Manager Manages product lifecycle, conducts market research, develops product strategies, collaborates with cross-functional teams, and oversees product development and launch.
Business Development Manager Identifies new business opportunities, builds relationships with clients, negotiates contracts, conducts market analysis, and develops strategies to drive business growth.

Employment Areas and top recruiters for Online MBA in Marketing Management 

 

An Online MBA in Marketing Management can open up various employment opportunities across industries. Here are some common employment areas and top recruiters for individuals with an Online MBA in Marketing Management:

 

Employment Areas Top Recruiters
Marketing and Advertising Agencies DDB Worldwide
Consumer Goods and Retail  Nestlé, Coca-Cola, Walmart
Technology and E-commerce Amazon, Google, Microsoft, Apple, Alibaba
Financial Services JPMorgan Chase, Goldman Sachs, Citigroup, Visa, Mastercard
Healthcare and Pharmaceuticals Johnson Novartis
Media and Entertainment NBC Universal, Netflix
Consulting Deloitte, PricewaterhouseCoopers

Salary for Online MBA in Marketing Management

 

Online MBA in Marketing Management career options are considered equally valuable to a traditional MBA. Online MBA in Marketing Management also offers career opportunities with higher salaries. One of the main aims of pursuing an MBA degree online is to get a job of high status and with that a higher Online MBA Salary. Following is a list of popular jobs & salaries after online MBA available to online MBA in Marketing Management graduates:


Job Role Average Annual Salary (INR)
Marketing Manager 8,00,000 - 15,00,000
Brand Manager 7,00,000 - 12,00,000
Sales Manager 6,00,000 - 12,00,000
Digital Marketing Manager 6,00,000 - 12,00,000
Market Research Analyst 4,00,000 - 8,00,000
Advertising Manager 6,00,000 - 12,00,000
Public Relations Manager 6,00,000 - 12,00,000
Product Manager 8,00,000 - 15,00,000
Business Development Manager 6,00,000 - 12,00,000

Scope for Online MBA in Marketing Management

 

The success of the online MBA Marketing program switches on the professional option for eligible candidates to honor brands at both national and international levels. Many individuals who studied and passed the online MBA marketing program have been hired by some of the top brands of all time, including Flipkart, Microsoft, Facebook, Amazon, Google, and so on. 


Someone with a master’s degree in online MBA Marketing Management can unlock jobs such as channel head, competitive manager, customer relationship manager, brand manager, analytical marketer, etc. The average salary package of marketing and management professionals is between 6.85 LPA and INR 14.36 LPA.

 

Career opportunities after the course Online MBA in Marketing Management 

 

Here are some career opportunities after completing an Online MBA in Marketing Management:

 

(1). Marketing Manager

(2). Brand Manager

(3). Product Manager

(4). Business Development Manager

(5). E-commerce Manager

(6). Social Media Manager

(7). Marketing Consultant

(8). Media Planner

(9). Retail Marketing Manager

(10). Customer Relationship Manager

 

Scope for higher studies after the course Online MBA in Marketing Management

 

Here are some potential options for higher studies after completing an Online MBA in Marketing Management:

 

(1). Doctorate (Ph.D.) in Marketing or Business Administration

(2). Executive MBA (EMBA) or specialized MBA programs in areas such as Finance, Operations, or International Business

(3). Certification courses in areas such as Social Media Marketing, Content Marketing, or Search Engine Optimization (SEO)

 

These options can provide opportunities for further specialization, research, and career advancement in specific areas of marketing and related fields. It's important to carefully consider your career goals and interests before pursuing higher studies to ensure the chosen program aligns with your objectives.

 

Skills that make you a good employee after the course Online MBA in Marketing 

 

(1). Management Pre-sales knowledge

(2). Marketing planning

(3). Complying with sales strategies

(4). Handling technicals of sales

(5). Coming up with a business strategy

(6). Conducting market analysis

(7). Search engine marketing (SEM)

 

FAQS

 

Q: What is an Online MBA in Marketing Management?

A: An Online MBA in Marketing Management is a postgraduate degree program that focuses on developing skills and knowledge in marketing strategies, consumer behavior, brand management, digital marketing, market research, and related areas.

 

Q: What are the benefits of pursuing an Online MBA in Marketing Management?

A: Some benefits include flexible learning options, the ability to continue working while studying, access to a diverse network of professionals, enhanced career prospects, and the opportunity to develop specialized marketing skills.

 

Q: What are the eligibility criteria for an Online MBA in Marketing Management?

A: Eligibility criteria vary by institution but typically require a bachelor's degree in any discipline with a minimum percentage requirement. Some institutions may also consider work experience and entrance exam scores.

 

Q: How long does it take to complete an Online MBA in Marketing Management?

A: The program duration is typically two years, but it can vary depending on the institution and the study pace chosen by the student.

 

Q: What skills are required to succeed in Marketing Management?

A: Skills such as marketing knowledge, strategic thinking, communication skills, analytical abilities, leadership qualities, creativity, digital marketing expertise, and data analysis skills are crucial for success in marketing management.

 

Q: What is the average annual salary after completing an Online MBA in Marketing Management?

A: Average annual salaries for marketing management roles can vary depending on factors like experience, industry, and job role. Typically, they range from INR 4,00,000 to INR 15,00,000 or more.

 

Q: Are there age limits for pursuing an Online MBA in Marketing Management?

A: No, there are generally no specific age limits for pursuing an Online MBA in Marketing Management. It is open to individuals of all age groups.

 

Q: Can I pursue an Online MBA in Marketing Management while working full-time?

A: Yes, one of the advantages of an online program is the flexibility it offers, allowing students to study while working full-time.

 

Q: What are the employment areas after completing an Online MBA in Marketing Management?

A: Graduates can find employment in marketing agencies, advertising firms, e-commerce companies, consumer goods companies, consulting firms, the retail industry, the media and entertainment industry, the hospitality industry, and the healthcare industry.

 

Q: Can I pursue a Ph.D. or higher studies after completing an Online MBA in Marketing Management?

A: Yes, you can pursue higher studies such as a Ph.D. in Marketing or Business Administration or enroll in specialized master's programs in areas like Marketing Research, Advertising, or International Marketing to further enhance your knowledge and career prospects.

 

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