Covers digital marketing, startup strategy, innovation, and e-commerce. Gain entrepreneurial skills part-time.
A Part-Time MBA in Digital Entrepreneurship program offers a dynamic syllabus that equips students with the knowledge and skills needed to thrive in the digital business landscape. The curriculum encompasses a wide range of subjects, covering both traditional business fundamentals and cutting-edge digital strategies. Core courses often include entrepreneurship fundamentals, business strategy, marketing in the digital age, financial management, and leadership in the digital era. In addition, students delve into topics like e-commerce, digital marketing strategies, social media management, data analytics, and innovation in the digital space. The program typically encourages hands-on learning through real-world projects, business simulations, and case studies, enabling students to apply their knowledge directly to entrepreneurial endeavours. Graduates of a Part-Time MBA in Digital Entrepreneurship are well-prepared to launch and lead successful digital startups, work in digital strategy roles within established companies, or even engage in intrapreneurship by driving innovation within their organizations. This versatile program opens doors to diverse career opportunities in the rapidly evolving digital business landscape.
The table below lists some of the subject details for the Part-Time MBA in Digital Entrepreneurship Specialization:
Semesters | Subjects |
Semester I | Entrepreneurship and New Venture Creation |
Digital Marketing and Social Media Strategies | |
Financial Accounting and Analysis | |
Business Economics and Industry Analysis | |
Organizational Behavior and Leadership | |
Semester II | E-commerce Strategies and Business Models |
Digital Analytics and Big Data | |
Operations and Supply Chain Management | |
Corporate Finance and Investment Management | |
Entrepreneurial Finance and Funding Strategies | |
Semester III | Technology and Innovation Management |
Strategic Management and Business Policy | |
Business Ethics and Corporate Governance | |
Managing Digital Platforms and Services | |
Entrepreneurship and Digital Business Law | |
Semester IV | Digital Product Management and Development |
Sales and Customer Relationship Management | |
Global Marketing and International Business | |
Entrepreneurship and Risk Management | |
Business Plan Development and Pitching | |
Elective Subjects | Digital Innovation and Disruption |
Social Media Marketing Strategies | |
Mobile App Development and Strategies | |
AI and Machine Learning for Entrepreneurs | |
Digital Sales and Customer Acquisition | |
Cybersecurity for Digital Businesses |
Let's look at some of the most creative Part-Time MBA in Digital Entrepreneurship project ideas that are suitable for both experts and newcomers:
(i). E-commerce optimization: To raise conversion rates and income, examine and improve the user experience, checkout procedure, and digital marketing methods for an online store.
(ii). Mobile app launch: Create and release a mobile app for a particular market, combining cutting-edge features and using digital marketing strategies to draw and keep customers.
(iii). Social Media Campaign Analysis: Assess the success of a social media campaign for a new or established company, offering insights and suggestions for changes in the future.
(iv). Discover market gaps and develop a business plan for a fresh digital good or service while taking technology, consumer demand, and revenue models into account.
(v). Data-Driven Decision Making: Examine real-time data from digital platforms and utilize it to decide on a startup or established business's course of action.
(vi). Digital Marketing Strategy: To boost online visibility, engagement, and lead generation for a local business, develop a thorough digital marketing strategy.
(vii). E-commerce Marketplace Expansion: Suggest a plan of action for an e-commerce marketplace to increase its product selection and draw in more merchants and clients.
Part-Time MBA in Digital Entrepreneurship books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
Name of Author | Name of Book |
Ronnie Screwvala | Dream With Your Eyes Open |
Rashmi Bansal | Connect the Dots |
Akash Bansal | Bhaag! |
Sudhir Sitapati | The CEO Factory |
Mihir Dalal | Big Billion Startup: The Untold Flipkart Story |
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