Part-Time MBA in International Marketing Syllabus

Part-Time MBA in International Marketing Syllabus & Subjects

A Part-Time MBA in International Marketing program offers a comprehensive syllabus designed to prepare students for the dynamic world of global marketing. The curriculum typically includes a blend of core business courses and specialized marketing topics. Core courses cover fundamental business concepts such as finance, strategy, leadership, and ethics. In addition to these, specialized marketing courses delve into international marketing strategies, market entry methods, global consumer behaviour, branding in international markets, digital marketing, and cross-cultural communication. Students often engage in case studies and practical projects that allow them to apply their knowledge to real-world marketing challenges. This combination of core business principles and international marketing expertise equips graduates with the skills and insights needed to excel in the competitive global marketplace, whether in roles related to market research, international market expansion, brand management, or global sales and marketing leadership.

The table below lists some of the subject details for the Part-Time MBA in International Marketing Specialization:

Part-Time MBA in International Marketing Projects  

Let's look at some of the most creative Part-Time MBA in International Marketing project ideas that are suitable for both experts and newcomers:

(i). Market Entry Strategy: For a business intending to expand worldwide, conduct a thorough examination of a particular sector or market and establish a market entry strategy.

(ii). Brand Localization: Pick a well-known global brand and research its localization initiatives in various nations. Examine the brand's adaption tactics, taking into account product changes, marketing messages, and cultural nuances.

(iii). Global Digital Marketing Campaign: Create a campaign for digital marketing for a business looking to penetrate global markets. Create a strategic plan that uses social media, content marketing, SEO, and other digital platforms while taking cultural quirks and market-specific preferences into account.

(iv). Study of Cross-Cultural Customer Behavior: Examine how cultural variances affect customer behavior in global markets. Examine how cultural elements like values, attitudes, and social conventions affect consumer choice-making and marketing tactics for a particular good or service.

(v). Foreign Market Research: To determine a product or service's viability in a particular foreign market do a market research study. To collect primary data, create and implement surveys, interviews, or focus groups.

(vi). Global price Strategy: Create a price plan for a business that trades in numerous foreign marketplaces. Cost structures, rival pricing, regional market conditions, and customer purchasing power.

(vii). Choosing an export market is an important step for any business trying to go internationally. It involves researching and assessing potential export markets.

(viii). A Start-up's International Marketing Plan: Create a thorough marketing strategy for a cutting-edge startup company looking to expand internationally. Think about market research, choosing a target market, marketing goals, positioning, promoting products, and budgeting.

Reference Books for a Part-Time MBA in International Marketing Projects  

Part-Time MBA in International Marketing books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference: