Part Time MBA in Retail Management Program Syllabus & Subjects

Covers retail strategy, merchandising, consumer behavior, and e-commerce trends. Gain expertise in retail management part-time.

Part-Time MBA in Retail Management Syllabus & Subjects

A Part-Time MBA in Retail Management program typically offers a comprehensive syllabus designed to equip students with the knowledge and skills required for successful careers in the retail industry. The curriculum covers a wide range of subjects that delve into various aspects of retail, including retail marketing, supply chain management, merchandising, and customer relationship management. Core courses often include retail strategy and planning, store operations management, consumer behaviour analysis, and retail analytics. Students also explore topics like e-commerce trends, omni-channel retailing, and sustainable retail practices, reflecting the evolving nature of the industry. The program may incorporate case studies, industry projects, and practical exercises to provide students with hands-on experience and problem-solving capabilities. Graduates of a Part-Time MBA in Retail Management are well-prepared to take on leadership roles in retail organizations, adapt to industry changes, and drive business success in the competitive retail landscape.

The table below lists some of the subject details for the Part-Time MBA in Retail Management Specialization :

Semesters	Subjects
Semester I	Introduction to retail management
	Scope for retail in India
	Retail Market Segmentation
	Retail Store operation
	Role of information technology and Internet in retail business
	Pricing and promotions in retailing
Semester II	Accounting and finance in retailing
	Understanding customer behavior
	Selling skills
	Understanding the retail market
	Supply chain management
	Customer loyalty management and CRM
Semester III	Luxury and lifestyle retailing
	Business communication and social etiquette in retail business
	Introduction to retail management
	Scope for retail in India
	Retail Market Segmentation
	Retail Store operation
Semester IV	Role of information technology and Internet in retail business
	Pricing and promotions in retailing
	Accounting and finance in retailing
	Understanding customer behavior
	Selling skills
Elective Subjects	Understanding the retail market
	Supply chain management
	Customer loyalty management and CRM
	Luxury and lifestyle retailing
	Business communication and social etiquette in retail business

Part-Time MBA in Retail Management Projects

Let's look at some of the most creative Part-Time MBA in Retail Management project ideas that are suitable for both experts and newcomers:

(i). Effects of retail store layout & design on consumer perception.

(ii). Effectiveness of promotional programmes in retail stores: A study of the organized Indian retail industry.

(iii). Research of how retail stores operate.

(iv). Prospects for eCommerce.

(v). FDI's role in the Indian retail industry.

(vi). Loyalty schemes in the organized retail sector.

(vii). A study on how consumer preferences are shifting from unorganized to organized retailing.

Reference Books for a Part-Time MBA in Retail Management

Part-Time MBA in Retail Management books provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author	Name of Book
Barry Berman and Joel R. Evans	Retail Management: A Strategic Approach
Michael Levy and Barton A. Weitz	Retailing Management
Robin Lewis and Michael Dart	The New Rules of Retail: Competing in the World's Toughest Marketplace
Dimitri Koumbis	Fashion Retailing: From Managing to Merchandising
Barry Berman and Joel R. Evans	Retail Management: A Strategic Approach