2 Years
Post Graduate
Management
Part Time
Covers retail strategy, merchandising, consumer behavior, and e-commerce trends. Gain expertise in retail management part-time.
A Part-Time MBA in Retail Management program typically offers a comprehensive syllabus designed to equip students with the knowledge and skills required for successful careers in the retail industry. The curriculum covers a wide range of subjects that delve into various aspects of retail, including retail marketing, supply chain management, merchandising, and customer relationship management. Core courses often include retail strategy and planning, store operations management, consumer behaviour analysis, and retail analytics. Students also explore topics like e-commerce trends, omni-channel retailing, and sustainable retail practices, reflecting the evolving nature of the industry. The program may incorporate case studies, industry projects, and practical exercises to provide students with hands-on experience and problem-solving capabilities. Graduates of a Part-Time MBA in Retail Management are well-prepared to take on leadership roles in retail organizations, adapt to industry changes, and drive business success in the competitive retail landscape.
The table below lists some of the subject details for the Part-Time MBA in Retail Management Specialization :
| Semesters | Subjects |
| Semester I | Introduction to retail management |
| Scope for retail in India | |
| Retail Market Segmentation | |
| Retail Store operation | |
| Role of information technology and Internet in retail business | |
| Pricing and promotions in retailing | |
| Semester II | Accounting and finance in retailing |
| Understanding customer behavior | |
| Selling skills | |
| Understanding the retail market | |
| Supply chain management | |
| Customer loyalty management and CRM | |
| Semester III | Luxury and lifestyle retailing |
| Business communication and social etiquette in retail business | |
| Introduction to retail management | |
| Scope for retail in India | |
| Retail Market Segmentation | |
| Retail Store operation | |
| Semester IV | Role of information technology and Internet in retail business |
| Pricing and promotions in retailing | |
| Accounting and finance in retailing | |
| Understanding customer behavior | |
| Selling skills | |
| Elective Subjects | Understanding the retail market |
| Supply chain management | |
| Customer loyalty management and CRM | |
| Luxury and lifestyle retailing | |
| Business communication and social etiquette in retail business |
Let's look at some of the most creative Part-Time MBA in Retail Management project ideas that are suitable for both experts and newcomers:
(i). Effects of retail store layout & design on consumer perception.
(ii). Effectiveness of promotional programmes in retail stores: A study of the organized Indian retail industry.
(iii). Research of how retail stores operate.
(iv). Prospects for eCommerce.
(v). FDI's role in the Indian retail industry.
(vi). Loyalty schemes in the organized retail sector.
(vii). A study on how consumer preferences are shifting from unorganized to organized retailing.
Part-Time MBA in Retail Management books provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Barry Berman and Joel R. Evans | Retail Management: A Strategic Approach |
| Michael Levy and Barton A. Weitz | Retailing Management |
| Robin Lewis and Michael Dart | The New Rules of Retail: Competing in the World's Toughest Marketplace |
| Dimitri Koumbis | Fashion Retailing: From Managing to Merchandising |
| Barry Berman and Joel R. Evans | Retail Management: A Strategic Approach |
Ask us and get personalized response free of cost.
Get Latest Notification of Colleges, Exams and News.
back