Postgraduate Programme in Marketing Syllabus 2026: Subjects, Specializations, and Semester-wise Syllabus

Marketing programs focus on developing marketing strategies, consumer behavior analysis, and brand management. The syllabus includes topics such as digital marketing, market research, and advertising.

Syllabus of PGP in Marketing

The syllabus for the Postgraduate Programme in Marketing encompasses a wide range of topics related to marketing principles and practices. Students explore consumer behavior, market research, and marketing strategy formulation. The curriculum often includes digital marketing, brand management, and advertising. Additionally, students study sales and distribution management, pricing strategies, and marketing analytics. Case studies and practical marketing projects are typically part of the program, allowing students to apply marketing concepts in real-world scenarios. Graduates are well-equipped for roles in marketing management, brand management, and digital marketing in various industries.

Syllabus of Postgraduate Programme in Marketing

S.no	Subjects
1	Fundamentals Of Management
2	Business Communication
3	Organizational Behavior
4	Principles Of Marketing Management
5	Accounting For Marketing Managers
6	Statistical Methods For Business Decisions
7	Human Resource Management
8	Operations Management
9	Marketing Research
10	Management process and Organization
11	Business ethics and communication
12	Management Centre for human values
13	Public policy and management
14	Rural marketing
15	Operations management
16	Management information system