MBA Executive (Marketing) Syllabus - Acharya Bangalore B-School (ABBS), Bangalore

  • Years 1 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
  • university verified
Written By universitykart team | Last updated date Jul, 07, 2024

The MBA Executive (Marketing) syllabus at Acharya Bangalore B-School (ABBS)Bangalore, Bengaluru is designed to provide overall knowledge to the students with a strong foundation. MBA Executive (Marketing) faculty at Acharya Bangalore B-School (ABBS)Bangalore specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA Executive (Marketing) at Acharya Bangalore B-School (ABBS)Bangalore, students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA Executive (Marketing) syllabus at Acharya Bangalore B-School (ABBS)Bangalore, Bengaluru maintains a balance between theoretical knowledge and practical knowledge.

MBA Executive (Marketing) first year students at Acharya Bangalore B-School (ABBS)Bangalore are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Acharya Bangalore B-School (ABBS)Bangalore, Bengaluru also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA Executive (Marketing) syllabus at Acharya Bangalore B-School (ABBS)Bangalore, Bengaluru is also frequently updated to give industry relevant training and knowledge to students. Acharya Bangalore B-School (ABBS)Bangalore strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Acharya Bangalore B-School (ABBS)Bangalore enable MBA Executive (Marketing) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA Executive (Marketing) progress, students learn advanced topics and complex concepts. The MBA Executive (Marketing) curriculum at Acharya Bangalore B-School (ABBS)Bangalore, Bengaluru mainly focuses on analytical and critical thinking. As the MBA Executive (Marketing) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA Executive (Marketing) at Acharya Bangalore B-School (ABBS)Bangalore also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA Executive (Marketing) curriculum at Acharya Bangalore B-School (ABBS)Bangalore includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA Executive (Marketing) syllabus at Acharya Bangalore B-School (ABBS)Bangalore aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Acharya Bangalore B-School (ABBS)Bangalore

  1. Workshops and Seminars - Regular sessions with industry experts help MBA Executive (Marketing) students at Acharya Bangalore B-School (ABBS)Bangalore to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Acharya Bangalore B-School (ABBS)Bangalore syllabus develop teamwork and problem-solving skills.
  3. Case Studies - MBA Executive (Marketing) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Acharya Bangalore B-School (ABBS)Bangalore offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Acharya Bangalore B-School (ABBS)Bangalore, Bengaluru for latest MBA Executive (Marketing) curriculum.

MBA Executive (Marketing) Syllabus:

The MBA Executive program with a specialization in Marketing is tailored for experienced marketing professionals seeking advanced marketing knowledge. Core courses include strategic marketing, consumer behavior, and marketing analytics. Specialized subjects delve into digital marketing, brand management, and marketing communications. The curriculum often includes case studies and industry collaborations. Graduates are well-prepared for senior marketing roles and marketing leadership positions.

MBA in Executive Marketing Course Syllabus & Subjects

Semesters Subjects
Semester I Accounts Management
Market Management
Operation Management
HR Management
Economics
Semester II Supply Chain Management
Financial Management
Conflict and Negotiation
Research of Marketing
Behaviour Management in Organisation
Semester III  Project Management
Analytics of business  
 Sales Management
Development and Learning
Semester IV Integrated Systems to Marketing Management
Customer Relation Management
Product Management
Business Marketing
International Marketing
Elective Subjects Brand Management
Digital Marketing
Consumer Behavior
Marketing Analytics
Sales Management
Market Research
International Marketing

MBA in Executive Marketing Course Projects

Let's look at some of the most creative MBA in Executive Marketing project ideas that are suitable for both experts and newcomers:

(i). Branding Strategies for a New Product from a Foreign Company.

(ii). Market Entry Methodology targeting and market segmentation for a good or service.

(iii). A Start-Up's Social Media Marketing Campaign, in.

(iv). Implementing Customer Relationship Management (CRM) Pricing in an Organization.

(v). Making a Marketing Plan for a Non-Profit Organization in a Competitive Market.

(vi). Marketing Strategies for Sustainable and Environmentally Friendly Products.

(vii). Marketing Techniques for Product or Company Rebranding.

(viii). Promotional Analysis of Brand Equity and Consumer Perception.

(ix). Customer Satisfaction Analysis and Improvement Plan for a Company Consumer Preferences and Changing Consumer Trends: Marketing Campaign for a Product Launch.

(x). Study e-commerce Analyzing how influencer marketing affects brand recognition in digital marketing strategies business.

Reference Books for an MBA in Executive Marketing Course Projects

MBA in Executive Marketing books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author Name of Book
Philip Kotler Marketing Management
Kotler and Keller A Framework for Marketing Management
Dr C.B. Gupta Marketing Management
Nirmalya Kumar Marketing as Strategy
Jagdish N. Sheth The Self-Destructive Habits of Good Companies
Rajan Saxena Marketing Management

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