BBA in Communications Management Syllabus - Ajeenkya D.Y. Patil University

  • Years 3 Years
  • Type Course Under Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The BBA (Communications Management) syllabus at Ajeenkya D.Y. Patil University, Pune is designed to provide overall knowledge to the students with a strong foundation. BBA (Communications Management) faculty at Ajeenkya D.Y. Patil University specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA (Communications Management) at Ajeenkya D.Y. Patil University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA (Communications Management) syllabus at Ajeenkya D.Y. Patil University, Pune maintains a balance between theoretical knowledge and practical knowledge.

BBA (Communications Management) first year students at Ajeenkya D.Y. Patil University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Ajeenkya D.Y. Patil University, Pune also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA (Communications Management) syllabus at Ajeenkya D.Y. Patil University, Pune is also frequently updated to give industry relevant training and knowledge to students. Ajeenkya D.Y. Patil University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Ajeenkya D.Y. Patil University enable BBA (Communications Management) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of BBA (Communications Management) progress, students learn advanced topics and complex concepts. The BBA (Communications Management) curriculum at Ajeenkya D.Y. Patil University, Pune mainly focuses on analytical and critical thinking. As the BBA (Communications Management) course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA (Communications Management) at Ajeenkya D.Y. Patil University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

BBA (Communications Management) curriculum at Ajeenkya D.Y. Patil University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA (Communications Management) syllabus at Ajeenkya D.Y. Patil University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Ajeenkya D.Y. Patil University

  1. Workshops and Seminars - Regular sessions with industry experts help BBA (Communications Management) students at Ajeenkya D.Y. Patil University to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Ajeenkya D.Y. Patil University syllabus develop teamwork and problem-solving skills.
  3. Case Studies - BBA (Communications Management) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Ajeenkya D.Y. Patil University offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Ajeenkya D.Y. Patil University, Pune for latest BBA (Communications Management) curriculum.

Syllabus of BBA in Communications Management

The BBA in Communications Management program focuses on preparing students for careers in public relations, corporate communications, and media management. Core courses cover communication theories, media relations, and crisis communication. Specialized subjects include strategic communication planning, digital media management, and corporate social responsibility communication. Students often engage in communication projects, public relations campaigns, and media simulations. The curriculum prepares graduates for roles in communications management, public relations, and media relations.

Syllabus & Subjects

Every college has its own syllabus for BBA in Media Management. Candidates can check the syllabus from the website to know all the topics which they will learn in three years.

Semester Subjects
Semester I Communication Theory (Introduction)
Human Behavior
English 1
Radio Production and Planning
New Media
Economics
Principles of Management
Sociological and Anthropological Thought
Semester II Accounting
Politics and Governance
Marketing Fundamentals
Literature
History of Art
Theatre
Event Management
Media and Culture
Semester III Gender- Interdisciplinary Perspectives
PR and Corporate Communication (Introduction)
Research (Introduction)
Business Law
Principles of Advertising
Statistics
Music
Organizational Behavior
Semester IV Cost Accounting
Animation
Macro Economics
Creative Writing
Journalism
TV Production Programming
HRM
Semester V Strategic Management
Management Accounts
Digital Environment
IMC
Business Environment
Documentaries
Semester VI Multimedia
Media Law Ethics
Cinema Studies
Account Planning
Entrepreneurship
Corporate Governance
Project
Elective Subjects Innovative Marketing.
Account Planning Models.
Corporate Communications & Reputation Management.
Rural Marketing & Communication
Media Planning and Buying.
Advertising Creativity and Execution.
Brand and Product Management.

Projects

Through project-based learning, the BBA in Communication Management program focuses on group projects and activities are a common teaching strategy. Teams of six to eight students each work on assignments and other course-related tasks as they progress through the course.

The following are some of the most common BBA in Communication Management projects:

(i). The Growth of the Internet and Its Effect on Employee Productivity
(ii). The Role of Internet Advertisements in Shaping Buying Habits
(iii). A study on sustainable business models across consumer internet startups in India.
(iv). Teenagers, Texting and Interpersonal Relationships
(v). ‘Infotainment’ and Its Effect on Society
(vi). Online Books vs. Traditional Books for Preschool Children

Reference Books

The BBA in Communication Management books gives students an in-depth study of their area of concentration in addition to providing a foundational understanding of the course. The following are the reference books for the BBA in Communication Management syllabus:

Name of Author Name of Book
Kaul, Asha Effective Business Communication
Pettett, Lesikar Business Communication
Sinha P. Business Communications
Pal, Rajendra, and Korlahalli Essentials of Business Communication
P.S. Tripathi Communication Management - A Global Perspective

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