BBA (Sales And Marketing) Course at Ajeenkya DY Patil University, School of Management (ADYPU-SOM), Pune Syllabus & Subjects Semester Wise

The BBA (Sales And Marketing) syllabus at Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM), Pune is designed to provide overall knowledge to the students with a strong foundation. BBA (Sales And Marketing) faculty at Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM) specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA (Sales And Marketing) at Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM), students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA (Sales And Marketing) syllabus at Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM), Pune maintains a balance between theoretical knowledge and practical knowledge.

BBA (Sales And Marketing) first year students at Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM), Pune also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA (Sales And Marketing) syllabus at Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM), Pune is also frequently updated to give industry relevant training and knowledge to students. Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM) enable BBA (Sales And Marketing) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of BBA (Sales And Marketing) progress, students learn advanced topics and complex concepts. The BBA (Sales And Marketing) curriculum at Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM), Pune mainly focuses on analytical and critical thinking. As the BBA (Sales And Marketing) course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA (Sales And Marketing) at Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

BBA (Sales And Marketing) curriculum at Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA (Sales And Marketing) syllabus at Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM)

Workshops and Seminars - Regular sessions with industry experts help BBA (Sales And Marketing) students at Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM) to stay updated with current trends.
Group Projects - Collaborative projects according to Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM) syllabus develop teamwork and problem-solving skills.
Case Studies - BBA (Sales And Marketing) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Ajeenkya DY Patil UniversitySchool of Management (ADYPU-SOM), Pune for latest BBA (Sales And Marketing) curriculum.

BBA Sales and Marketing Syllabus:

The BBA in Sales and Marketing program emphasizes marketing strategies and sales techniques. Core courses encompass marketing principles, market research, and consumer behavior. Specialized subjects include sales management, digital marketing, and marketing analytics. Students often work on marketing and sales projects to apply their knowledge to real-world marketing challenges. Graduates are well-prepared for careers in sales management, marketing, and business development.

First Semester

S.No	Topic
1	Enterprise Economics
2	the business climate in India
3	Microsoft Office and Technology
4	First Language
5	Commercial Mathematics
6	Training in the Field
7	Financial Management

Second Semester

S.No	Topic
1	Management Concepts and Techniques
2	Self-Awareness Character Development
3	Creative Thinking & Originality
4	Cost and Managerial Accounting
5	Accounting Information
6	End-of-Semester Viva
7	A Second Language

Third Semester

S.No	Topic
1	Organizational Interaction
2	Management of Human Resources
3	Indian History and Culture
4	Basics of Entrepreneurship
5	Marketing Administration
6	MS Office
7	Final Viva of the Academic Year

Fourth Semester

S.No	Topic
1	Theory & Practise of Banking
2	The Conduct of Organisations
3	The Business Regulations
4	Financial Administration
5	Soft Abilities
6	The Current Business Affairs

Fifth Semester

S.No	Topic
1	Administration of Production and Operations
2	Business for Social Purposes
3	Management of Family Businesses
4	Preparation of a Business Plan
5	Operating the Stock Market
6	Management of the Supply Chain and Logistics
7	Buying Patterns
8	Development of Human Resources
9	Managing Performance
10	Report on Industrial Projects
11	Financial System of India

Sixth Semester

S.No	Topic
1	Management of Customer Relationships
2	Managing Brands and Advertising
3	Financial Simulator
4	Family Businesses
5	An E-Commerce
6	Aspects of Entrepreneurship's Finance
7	Insurance Administration
8	Tax Law & Practise – Income
9	Occupational Relations

A BBA (sales and marketing) program's optional courses, internships, and projects that promote skill development and real-world experience are frequently included in addition to these core disciplines. To fully comprehend the organization and subject matter of the program, it is crucial to consult the exact curriculum and syllabus of the institution or university you are considering.

some common elective subjects in a BBA Sales and Marketing program:

Consumer Action concepts	Retail Administration
Promote and advertise	Market Research
Retail Management	Sales Negotiation
Online Marketing	Foreign Language Marketing

Projects in BBA Sales and Marketing

I. Marketing Campaign: Create and carry out a campaign to promote a good or service.

II. Sales Analysis: Consider improving some regions by analyzing sales statistics.

III. Market Research Project: Identify market trends and consumer preferences through research.

IV. Branding Project: Develop a brand identity for a product.

V. Sales Presentation: Prepare and deliver a sales pitch for a product or service.

VI. Digital Marketing Campaign: Create and implement an online marketing campaign

Reference books

Here are some recommended reference books for BBA Sales and Marketing:

Book Name	Author
Principles of Marketing	Kotler and Armstrong
Sales Management	Ingram, LaForge, and Avila
Consumer Behavior	Solomon
Retail Management	Berman and Evans