The MBA in Retail Management syllabus at Alagappa Institute of Technology - (AIT), Chennai is designed to provide overall knowledge to the students with a strong foundation. MBA in Retail Management faculty at Alagappa Institute of Technology - (AIT) specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA in Retail Management at Alagappa Institute of Technology - (AIT), students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA in Retail Management syllabus at Alagappa Institute of Technology - (AIT), Chennai maintains a balance between theoretical knowledge and practical knowledge.
MBA in Retail Management first year students at Alagappa Institute of Technology - (AIT) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Alagappa Institute of Technology - (AIT), Chennai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA in Retail Management syllabus at Alagappa Institute of Technology - (AIT), Chennai is also frequently updated to give industry relevant training and knowledge to students. Alagappa Institute of Technology - (AIT) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Alagappa Institute of Technology - (AIT) enable MBA in Retail Management students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of MBA in Retail Management progress, students learn advanced topics and complex concepts. The MBA in Retail Management curriculum at Alagappa Institute of Technology - (AIT), Chennai mainly focuses on analytical and critical thinking. As the MBA in Retail Management course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA in Retail Management at Alagappa Institute of Technology - (AIT) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
MBA in Retail Management curriculum at Alagappa Institute of Technology - (AIT) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA in Retail Management syllabus at Alagappa Institute of Technology - (AIT) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at Alagappa Institute of Technology - (AIT)
Note: Given below syllabus is based on the available web sources. Please verify with the Alagappa Institute of Technology - (AIT), Chennai for latest MBA in Retail Management curriculum.
The MBA in Retail Management program is designed to develop expertise in the retail industry. The syllabus covers retail marketing, merchandising, store operations, and retail analytics. Students will also explore e-commerce, consumer behavior, and supply chain management specific to the retail sector. This program prepares graduates to lead and manage retail businesses effectively in a competitive market.
Syllabus
& Subjects
The MBA in Retail Management program provides students with a general management perspective and exposes them to the latest principles and methods in functional management. Given below are some of the MBA in Retail Management subjects:
Semesters | Subjects |
Semester I | Stock Management |
Quantitative Techniques for Management | |
Managerial Economics | |
Managerial Communication | |
Business Environment | |
Organizational Behavior | |
Semester II | Store Credit Management |
Corporate Communication | |
Operations Management | |
Human Resource Management | |
Financial Management | |
Research Methodology for Management | |
Semester III | Direct & Network Marketing |
Merchandise Management | |
Strategic Management | |
Fundamentals of Retail Management | |
Entrepreneurship in Retail Business | |
Seminar | |
Semester IV | Buyer Behavior |
Retail Banking | |
Supply Chain Management | |
Logistics and Sales Promotion | |
E-Retailing | |
Project | |
Elective Subjects | Human Factor in Retail Business |
Visual Merchandising | |
Hotel & Cauterize Management | |
International Retailing & Bench Mark | |
Multi Brand Retailing | |
Operations Management | |
Corporate Legal Framework | |
Digital Governance | |
Project Management | |
Retail Franchising | |
Store Operations | |
Lab Subjects | Digital Marketing |
Online Advertising | |
E-Commerce | |
Tally | |
Database Management System | |
Communicational English |
Projects
MBA in Retail Management initiatives specifically objectives to increase scholar painting abilities and offer enterprise understanding and perspective. Applying their control abilities to real-time surroundings is the maximum sensible manner for MBA graduates. It additionally allows them to realize how their paintings could be as quickly as they entire their curriculum. At the quit of the MBA project, college students discover ways to be crew players, coordinate with stakeholders, follow and enforce the supervisors' orders, and understand and comply with the project and its social values. Some of the important MBAs in Retail Management projects are:
A Study on Effective Retail Project Management | A Study on Changing Consumer Preferences Towards Organized Retailing from Unorganized Retailing | A Study on Indian Organized Retail Sector |
A Study on Pricing Strategies Followed By Successful Retailers. | Retail Outlet Mapping of Retail Stores & Shopping Mall | Study of Retail Store Operations |
Effectiveness of Promotional Schemes in Retail Stores | A Study on Effective Supply Chain Practices in Organized Retail Sector |
Reference
Books
By reading an MBA textbook, students can consume a large amount of research quickly, which is one of the best ways to develop management skills. Listed below are MBA Retail Management textbooks:
Name of Author | Name of Book |
Swapna Pradhan | Retail Merchandising |
Penrose | Business Communication for Managers |
I. M. Pandey | Management Accounting |
Hawkins, Best, and Coney | Consumer Behavior; Building Marketing Strategy |
Needles Cengage | Financial Accounting |
K Bhardwaj | Professional Communication |
Francis Cherunilamn | Business Environment |
Michael lacy, Barton A Weitz, and Ajay Pandit | Retail management |
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