Distance MBA in Digital Marketing Syllabus - Alagappa University

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The Distance MBA in Digital Marketing syllabus at Alagappa University, Sivagangai is designed to provide overall knowledge to the students with a strong foundation. Distance MBA in Digital Marketing faculty at Alagappa University specially focus on in-depth learning to relevant subjects. At first semester syllabus of Distance MBA in Digital Marketing at Alagappa University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. Distance MBA in Digital Marketing syllabus at Alagappa University, Sivagangai maintains a balance between theoretical knowledge and practical knowledge.

Distance MBA in Digital Marketing first year students at Alagappa University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Alagappa University, Sivagangai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Distance MBA in Digital Marketing syllabus at Alagappa University, Sivagangai is also frequently updated to give industry relevant training and knowledge to students. Alagappa University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Alagappa University enable Distance MBA in Digital Marketing students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Distance MBA in Digital Marketing progress, students learn advanced topics and complex concepts. The Distance MBA in Digital Marketing curriculum at Alagappa University, Sivagangai mainly focuses on analytical and critical thinking. As the Distance MBA in Digital Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Distance MBA in Digital Marketing at Alagappa University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Distance MBA in Digital Marketing curriculum at Alagappa University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Distance MBA in Digital Marketing syllabus at Alagappa University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Alagappa University

  1. Workshops and Seminars - Regular sessions with industry experts help Distance MBA in Digital Marketing students at Alagappa University to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Alagappa University syllabus develop teamwork and problem-solving skills.
  3. Case Studies - Distance MBA in Digital Marketing syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Alagappa University offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Alagappa University, Sivagangai for latest Distance MBA in Digital Marketing curriculum.

Syllabus and Subject of Distance MBA in Digital Marketing

A Distance MBA in Digital Marketing program offers a comprehensive curriculum aimed at providing students with the skills and knowledge required to excel in the rapidly evolving field of digital marketing. The syllabus is designed to cover various aspects of digital marketing, including online advertising, social media marketing, content marketing, search engine optimization (SEO), data analytics, and more.

Some of the key subjects typically included in the syllabus are Digital Marketing Strategy, Social Media Marketing, Search Engine Marketing, Email Marketing, Web Analytics, Content Marketing, and Mobile Marketing. The program often incorporates real-world case studies, projects, and hands-on experience to ensure that students are well-prepared to navigate the digital landscape.

Upon completion of this program, graduates can pursue exciting career opportunities as Digital Marketing Managers, SEO Specialists, Social Media Strategists, Content Marketers, and Digital Advertising Analysts in various industries. This program equips students with the skills needed to thrive in the digital marketing ecosystem.

1st Year OR 1st & 2nd Semester Syllabus of Distance MBA in Digital Marketing

S.No. Subjects
1 Accounting for Business Decisions
2 Basic of Marketing
3 Business Research Methods
4 Economics Analysis for Business Decisions
5 Legal Aspects of Business
6 Introduction of Digital Marketing
7 Web Analytics
8 E-Commerce

2nd Year OR 3rd & 4th Semester Syllabus of Distance MBA in Digital Marketing

S.No. Subjects
1 Digital Marketing
2 Search Engine Optimization
3 Social Media Marketing
4 Content Marketing
5 Organizational Behaviour
6 Decision Science
7 Financial Management
8 Email Marketing

Please note that the courses mentioned in the table are indicative and may vary depending on the specific program and institution.

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