Distance MBA in Digital Marketing Course at Alagappa University, Sivagangai Syllabus & Subjects Semester Wise

The syllabus covers topics like SEO, social media marketing, content strategy, and analytics. It equips students with modern marketing skills.

Syllabus and Subject of Distance MBA in Digital Marketing

A Distance MBA in Digital Marketing program offers a comprehensive curriculum aimed at providing students with the skills and knowledge required to excel in the rapidly evolving field of digital marketing. The syllabus is designed to cover various aspects of digital marketing, including online advertising, social media marketing, content marketing, search engine optimization (SEO), data analytics, and more.

Some of the key subjects typically included in the syllabus are Digital Marketing Strategy, Social Media Marketing, Search Engine Marketing, Email Marketing, Web Analytics, Content Marketing, and Mobile Marketing. The program often incorporates real-world case studies, projects, and hands-on experience to ensure that students are well-prepared to navigate the digital landscape.

Upon completion of this program, graduates can pursue exciting career opportunities as Digital Marketing Managers, SEO Specialists, Social Media Strategists, Content Marketers, and Digital Advertising Analysts in various industries. This program equips students with the skills needed to thrive in the digital marketing ecosystem.

1st Year OR 1st & 2nd Semester Syllabus of Distance MBA in Digital Marketing

S.No.	Subjects
1	Accounting for Business Decisions
2	Basic of Marketing
3	Business Research Methods
4	Economics Analysis for Business Decisions
5	Legal Aspects of Business
6	Introduction of Digital Marketing
7	Web Analytics
8	E-Commerce

2nd Year OR 3rd & 4th Semester Syllabus of Distance MBA in Digital Marketing

S.No.	Subjects
1	Digital Marketing
2	Search Engine Optimization
3	Social Media Marketing
4	Content Marketing
5	Organizational Behaviour
6	Decision Science
7	Financial Management
8	Email Marketing