Distance MBA in International Marketing Course at Alagappa University, Sivagangai Syllabus & Subjects Semester Wise

The syllabus includes international market analysis, global marketing strategies, and cultural considerations. You'll learn to navigate the complexities of marketing on a global scale.

Syllabus and Subjects of Distance MBA in International Marketing

A Distance MBA in International Marketing program is designed to equip students with the knowledge and skills required to excel in the global marketing arena. The syllabus encompasses a wide range of subjects aimed at providing a comprehensive understanding of international marketing strategies, market entry approaches, consumer behaviour, and cross-cultural management.

Students enrolled in this program will study topics such as International Market Research, Global Marketing Strategy, Export and Import Management, Brand Management in International Markets, and International Business Negotiations. This distance learning approach offers flexibility for working professionals to balance their studies with their careers.

Upon completing this program, graduates can pursue various roles in international marketing, including International Marketing Manager, Export Manager, Market Research Analyst, and Global Brand Manager, in diverse industries that operate on a global scale.

1st Year OR 1st & 2nd Semester Syllabus of Distance MBA in International Marketing

Semesters	Subjects
Semester 1	Principles of Economics
	Managerial Effectiveness
	Accounting and Finance
	Organizational Behaviour & Human Resource Management
	Quantitative Techniques and Analytics
Semester 2	Entrepreneurship
	Marketing Management and Research
	Marketing and Digital Strategy
	Innovation in Marketing
	Digital Optimization

2nd Year OR 3rd & 4th Semester Syllabus of Distance MBA in International Marketing

Semesters	Subjects
Semester 3	Business Environment and Strategy
	Operations Management
	Digital Customer Experience
	Resource Management
	Managing Brands
	Elective
Semester 4	Analytics For Finance
	Financial Markets
	Global Marketing Decisions
	Corporate Digital Communications
	Creating Entrepreneurial Change
	Project