Distance MBA in Marketing Management Syllabus - Alagappa University

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The Distance MBA in Marketing Management syllabus at Alagappa University, Sivagangai is designed to provide overall knowledge to the students with a strong foundation. Distance MBA in Marketing Management faculty at Alagappa University specially focus on in-depth learning to relevant subjects. At first semester syllabus of Distance MBA in Marketing Management at Alagappa University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. Distance MBA in Marketing Management syllabus at Alagappa University, Sivagangai maintains a balance between theoretical knowledge and practical knowledge.

Distance MBA in Marketing Management first year students at Alagappa University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Alagappa University, Sivagangai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Distance MBA in Marketing Management syllabus at Alagappa University, Sivagangai is also frequently updated to give industry relevant training and knowledge to students. Alagappa University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Alagappa University enable Distance MBA in Marketing Management students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Distance MBA in Marketing Management progress, students learn advanced topics and complex concepts. The Distance MBA in Marketing Management curriculum at Alagappa University, Sivagangai mainly focuses on analytical and critical thinking. As the Distance MBA in Marketing Management course unfolds, students develop several important skills that increases their employability. As per syllabus of Distance MBA in Marketing Management at Alagappa University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Distance MBA in Marketing Management curriculum at Alagappa University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Distance MBA in Marketing Management syllabus at Alagappa University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Alagappa University

  1. Workshops and Seminars - Regular sessions with industry experts help Distance MBA in Marketing Management students at Alagappa University to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Alagappa University syllabus develop teamwork and problem-solving skills.
  3. Case Studies - Distance MBA in Marketing Management syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Alagappa University offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Alagappa University, Sivagangai for latest Distance MBA in Marketing Management curriculum.

Syllabus and Syllabus of Distance MBA in Marketing Management

A Distance MBA in Marketing Management program is designed to equip students with the knowledge and skills required to excel in the dynamic world of marketing. The syllabus covers a diverse range of topics that are essential for understanding and thriving in the marketing domain. Some key subjects typically included in the syllabus are marketing strategy, consumer behaviour, brand management, digital marketing, market research, and advertising. These courses provide a strong foundation in marketing principles, market analysis, and the latest marketing trends and technologies. The program is often structured to accommodate the needs of working professionals, offering flexibility through online coursework and virtual interactions. Graduates of this program are prepared to take on marketing leadership roles, develop effective marketing strategies, and contribute to the success of businesses in various industries.

1st Year OR 1st & 2nd Semester Syllabus of Distance MBA in Marketing Management

Semesters Subjects
Semester 1 Management Concepts
Business Environment
Managerial Economics
Statistical Analysis and & Operations Research
Financial and Cost Accounting
Marketing Management
Financial Management
Semester 2 Accounting And Managerial Decisions
Computer Application
Sales Management
Consumer Behaviour
Agricultural And Rural Marketing
Marketing Research
Advertising Management

2nd Year OR 3rd & 4th Semester Syllabus of Distance MBA in Marketing Management

Semesters Subjects
Semester 3 Retailing
Entrepreneurship Development
Service Marketing And CRM
E-Commerce
Product And Brand Management
International Business
Semester 4 Strategic Management
Marketing of Non-profit Organization
Logistics And Supply Chain Management
Computer Application
Management Information System
Industrial Marketing

Please note that the courses mentioned in the table are indicative and may vary depending on the specific program and institution.

University Courses
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