Distance MBA in Marketing Management Course at Alagappa University, Sivagangai Syllabus & Subjects Semester Wise

The syllabus covers areas like market research, advertising, branding, digital marketing, and consumer behavior. It equips students with skills to excel in marketing roles.

Syllabus and Syllabus of Distance MBA in Marketing Management

A Distance MBA in Marketing Management program is designed to equip students with the knowledge and skills required to excel in the dynamic world of marketing. The syllabus covers a diverse range of topics that are essential for understanding and thriving in the marketing domain. Some key subjects typically included in the syllabus are marketing strategy, consumer behaviour, brand management, digital marketing, market research, and advertising. These courses provide a strong foundation in marketing principles, market analysis, and the latest marketing trends and technologies. The program is often structured to accommodate the needs of working professionals, offering flexibility through online coursework and virtual interactions. Graduates of this program are prepared to take on marketing leadership roles, develop effective marketing strategies, and contribute to the success of businesses in various industries.

1st Year OR 1st & 2nd Semester Syllabus of Distance MBA in Marketing Management

Semesters	Subjects
Semester 1	Management Concepts
	Business Environment
	Managerial Economics
	Statistical Analysis and & Operations Research
	Financial and Cost Accounting
	Marketing Management
	Financial Management
Semester 2	Accounting And Managerial Decisions
	Computer Application
	Sales Management
	Consumer Behaviour
	Agricultural And Rural Marketing
	Marketing Research
	Advertising Management

2nd Year OR 3rd & 4th Semester Syllabus of Distance MBA in Marketing Management

Semesters	Subjects
Semester 3	Retailing
	Entrepreneurship Development
	Service Marketing And CRM
	E-Commerce
	Product And Brand Management
	International Business
Semester 4	Strategic Management
	Marketing of Non-profit Organization
	Logistics And Supply Chain Management
	Computer Application
	Management Information System
	Industrial Marketing