The BBA (Mass Media) syllabus at All India Institute of Technology And Management - (AIITM), Chennai is designed to provide overall knowledge to the students with a strong foundation. BBA (Mass Media) faculty at All India Institute of Technology And Management - (AIITM) specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA (Mass Media) at All India Institute of Technology And Management - (AIITM), students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA (Mass Media) syllabus at All India Institute of Technology And Management - (AIITM), Chennai maintains a balance between theoretical knowledge and practical knowledge.
BBA (Mass Media) first year students at All India Institute of Technology And Management - (AIITM) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. All India Institute of Technology And Management - (AIITM), Chennai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA (Mass Media) syllabus at All India Institute of Technology And Management - (AIITM), Chennai is also frequently updated to give industry relevant training and knowledge to students. All India Institute of Technology And Management - (AIITM) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at All India Institute of Technology And Management - (AIITM) enable BBA (Mass Media) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of BBA (Mass Media) progress, students learn advanced topics and complex concepts. The BBA (Mass Media) curriculum at All India Institute of Technology And Management - (AIITM), Chennai mainly focuses on analytical and critical thinking. As the BBA (Mass Media) course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA (Mass Media) at All India Institute of Technology And Management - (AIITM) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
BBA (Mass Media) curriculum at All India Institute of Technology And Management - (AIITM) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA (Mass Media) syllabus at All India Institute of Technology And Management - (AIITM) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at All India Institute of Technology And Management - (AIITM)
Note: Given below syllabus is based on the available web sources. Please verify with the All India Institute of Technology And Management - (AIITM), Chennai for latest BBA (Mass Media) curriculum.
The syllabus for the Bachelor of Business Administration (BBA) in Mass Media program is designed to provide students with a comprehensive understanding of the media and communication industry. Students explore various aspects of mass media, including journalism, broadcasting, advertising, and public relations. The curriculum often includes courses on media ethics, media law, and media production techniques. Students also delve into media marketing, audience analysis, and digital media trends. Practical experiences such as media projects, internships, and media campaigns are typically part of the program to help students gain hands-on skills in the field. Graduates are well-prepared for careers in media management, journalism, broadcasting, and marketing within the media industry.
BBA in Mass Media Syllabus & Subjects
The BBA in Mass Media program is divided into semesters. The BBA in Mass Media studies topics are listed below:
Semesters | Subjects |
Semester I | Business Communication |
Principles of Management | |
Microeconomics | |
Fundamentals of Mass Media | |
Introduction to Journalism | |
Computer Applications in Media | |
Semester II | Business Environment |
Macroeconomics | |
Media Ethics and Laws | |
Print Media Production | |
Advertising Fundamentals | |
Communication Theories | |
Semester III | Marketing Management |
Consumer Behavior | |
Radio Production | |
Public Relations and Corporate Communication | |
Digital Media Fundamentals | |
Semester IV | Human Resource Management |
Financial Management | |
Television Production | |
Media Planning and Buying | |
Event Management | |
Semester V | Human Resource Management |
Financial Management | |
Television Production | |
Media Planning and Buying | |
Event Management | |
Semester VI | Entrepreneurship and Innovation |
Media and Society | |
Internship/Project Work | |
Elective Subjects (e.g., Documentary Filmmaking, Digital Marketing, Photography, etc.) | |
Elective Subjects | |
Elective Subjects | |
Project Work |
Here are some of the projects for BBA in Mass Media
(i). The effect of social media on current Indian journalism practices.
(ii). Media creditability's impact on civil servants' news consumers.
(iii). Public relations impact on improved peace in higher institutions.
(iv). Print media's part in spreading awareness about drug abuse.
(v). Ethics of the journalism profession and the Indian press.
Name of Author | Name of Book |
Keval J. Kumar | Mass Communication in India |
Joseph P. Panakkal | Media Management: A Casebook Approach |
Rangaswamy Parthasarathy | Communication Theories: Origins, Methods, and Uses in the Mass Media |
Kavita Karan | Globalization and Media: Global Village of Babel |
S. Raghunath | Indian Media in a Globalised World |
Keval J. Kumar | Mass Communication in India |
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