MBA (Communications Management) Course at Alliance University, Bangalore, Bangalore Urban Syllabus & Subjects Semester Wise

The MBA (Communications Management) syllabus at Alliance University(AU) Bangalore, Bangalore Urban is designed to provide overall knowledge to the students with a strong foundation. MBA (Communications Management) faculty at Alliance University(AU) Bangalore specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Communications Management) at Alliance University(AU) Bangalore, students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Communications Management) syllabus at Alliance University(AU) Bangalore, Bangalore Urban maintains a balance between theoretical knowledge and practical knowledge.

MBA (Communications Management) first year students at Alliance University(AU) Bangalore are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Alliance University(AU) Bangalore, Bangalore Urban also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Communications Management) syllabus at Alliance University(AU) Bangalore, Bangalore Urban is also frequently updated to give industry relevant training and knowledge to students. Alliance University(AU) Bangalore strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Alliance University(AU) Bangalore enable MBA (Communications Management) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA (Communications Management) progress, students learn advanced topics and complex concepts. The MBA (Communications Management) curriculum at Alliance University(AU) Bangalore, Bangalore Urban mainly focuses on analytical and critical thinking. As the MBA (Communications Management) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Communications Management) at Alliance University(AU) Bangalore also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA (Communications Management) curriculum at Alliance University(AU) Bangalore includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Communications Management) syllabus at Alliance University(AU) Bangalore aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Alliance University(AU) Bangalore

Workshops and Seminars - Regular sessions with industry experts help MBA (Communications Management) students at Alliance University(AU) Bangalore to stay updated with current trends.
Group Projects - Collaborative projects according to Alliance University(AU) Bangalore syllabus develop teamwork and problem-solving skills.
Case Studies - MBA (Communications Management) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - Alliance University(AU) Bangalore offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Alliance University(AU) Bangalore, Bangalore Urban for latest MBA (Communications Management) curriculum.

MBA Communications Management Syllabus:

The MBA in Communications Management program focuses on developing effective communication and strategic management skills. Core courses encompass communication theory, strategic communication planning, and crisis communication. Specialized subjects include public relations, digital media management, and corporate branding. Students often engage in real-world communication projects, PR campaigns, and media relations exercises. The curriculum prepares graduates for careers in communication management, public relations, corporate communications, and media management.

MBA in Communication Management Syllabus & Subjects

A theoretical study and an internal study technique are both provided to the students of the MBA in Communication Management. The skills necessary for communication management can be acquired by the students. There is a predefined format for the MBA in Communication Management program. Here are the general topics that will be covered in the course:

Semester	Subjects
Semester I	Management Perspective in Media and Communication Businesses
	Media and Communication Industry Overview
	Business Statistics and Managerial Economics
	Advanced Business Communication
	Research Methodology and Integrated Disaster Management
	Communication Theories and Culture
	Digital Marketing and Marketing Management
	Project-I
Semester II	Integrated Marketing Communication Planning
	Social Responsibility Project
	Sales Management and Marketing Research
	Consumer Behavior and Insights
	Introduction to Syndicated Database and Analysis with Workshop
	Digital Ecosystem
	Brand Equity Management and Content Creation Marketing
	Specializations:
Semester III	(i). Brand Communication (ii). Media Management
	Service Process Management for Agency Businesses
	Rural Marketing, Sports, and Entertainment Marketing
	Digital Communication Solutions
Semester IV	Project-II
	Specializations: (i). Marketing and Media Analytics (ii). Public Relations
	Retail Marketing Communications
	Brand Valuation and Return on Marketing Investments (ROMI)
	Corporate Citizenship and Social Entrepreneurship
	Business Model for Digital Future
	Project-III
	Dissertation
	Specializations: (i). Media Management (ii). Marketing and Media Analytics

What are the Best Books to refer to for MBA Communications Management?

Books are the most important part of a course and the choice of books is much more important than that. A list of the most popularly referred books has been given below for the reference of the MBA Communication Management students:

Name of the Author	Name of the Book
Pettett, Lesikar	Business Communication
P.S. Tripathi	Communication Management - A Global Perspective
Kaul, Asha	Effective Business Communication
Pal, Rajendra, and Korlahalli	Essentials of Business Communication
Sinha P.	Business Communications

These are only a few books that are mostly chosen by the students and scholars as well. The students may refer to many such books that are related to the field of Biotechnology. Reading these books will provide them with in-depth knowledge of the subject which they could use more in their future career.

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