MBA (Advertising and Branding) Course at Amity University, Gwalior Syllabus & Subjects Semester Wise

The MBA (Advertising and Branding) syllabus at Amity University, Gwalior is designed to provide overall knowledge to the students with a strong foundation. MBA (Advertising and Branding) faculty at Amity University specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Advertising and Branding) at Amity University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Advertising and Branding) syllabus at Amity University, Gwalior maintains a balance between theoretical knowledge and practical knowledge.

MBA (Advertising and Branding) first year students at Amity University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Amity University, Gwalior also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Advertising and Branding) syllabus at Amity University, Gwalior is also frequently updated to give industry relevant training and knowledge to students. Amity University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Amity University enable MBA (Advertising and Branding) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA (Advertising and Branding) progress, students learn advanced topics and complex concepts. The MBA (Advertising and Branding) curriculum at Amity University, Gwalior mainly focuses on analytical and critical thinking. As the MBA (Advertising and Branding) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Advertising and Branding) at Amity University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA (Advertising and Branding) curriculum at Amity University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Advertising and Branding) syllabus at Amity University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Amity University

Workshops and Seminars - Regular sessions with industry experts help MBA (Advertising and Branding) students at Amity University to stay updated with current trends.
Group Projects - Collaborative projects according to Amity University syllabus develop teamwork and problem-solving skills.
Case Studies - MBA (Advertising and Branding) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - Amity University offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Amity University, Gwalior for latest MBA (Advertising and Branding) curriculum.

MBA in Advertising and Branding Syllabus

MBA in Advertising and Branding focuses on the art and science of creating, promoting, and managing brands effectively. The syllabus delves into various aspects of advertising and branding strategies.

Students typically cover subjects like Consumer Behavior, Advertising Management, Brand Strategy, Creative Advertising, Media Planning, Public Relations, and Market Research. They gain insights into how advertising campaigns are developed, how brands are built and maintained, and the psychology of consumer choices.

Syllabus & Subjects

The MBA in Advertising and Branding is divided into semesters. The MBA in Advertising and Branding studies topics are listed below:

Semesters	Subjects
Semester I	Management Concepts
	Business Environment
	Quantitative Techniques in Management
	Customer Relationship Management
	Management organizational behaviour
Semester II	Accounting for managers
	Marketing Management
	Production and Operations Management
	Computer applications in management
	Management Information Systems
	Human Resource Management
Semester III	Strategic Management
	Entrepreneurship Development
	International Business
	Industrial Marketing
	Retail Management
	E-Commerce
Semester IV	Management Information System
	Product and Brand Management
	Sales and Distribution Management
	Integrated Marketing Communication
	Logistics and Supply Chain Management
	Quality Management
	Management Control Systems

Projects

Projects are an essential component of any MBA in Advertising and Branding programmes. The programme focuses on group or individual projects that allow instructors to gauge how well their pupils are performing and comprehending in the field of advertising and branding.

The most typical projects for an MBA in Advertising and Branding include the following:

(i). A thorough brand analysis of the Delhi telecommunications industry's consumer behaviour with relation to the Aircel thesis was conducted.

(ii). Analysis of Coca-Cola's Brand Positioning Implementing CRM in a Business Analysing the Business's Client Acquisition Plan.

(iii). Knowledge of Attitudes Of Consumers Towards Recycled Packaging Research on product packaging and its effects on consumers (MBA Advertising and Branding).

(iv). Customer feedback from internet purchasing studies.

(v). Consumer Perceptions of Recycled Packaging and Awareness.

(vi). Case Study on the Indian Consumer Electronics Sector (MBA Advertising and Branding).

(vii). Marketing Plan for Dabur Vatika Hair Oil and Dabur Chyawanprash Samsung Consumer Behaviour.

Reference Books

MBA in Advertising and Branding provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author	Name of Book
Rajeev Batra, John G. Myers, and David A. Aaker	Advertising Management
Michael Johnson	Branding: In Five and a Half Steps
Jagdeep Kapoor	The Art of Branding
Kenneth E. Clow and Donald E. Baack	Integrated Advertising, Promotion, and Marketing Communications
Jonah Berger	Contagious: How to Build Word of Mouth in the Digital Age
Harsh V. Verma	Brand Management: Indian Context
David Ogilvy	Ogilvy on Advertising