MBA (Media Management) Course at Amity University, Lucknow Syllabus & Subjects Semester Wise

The MBA (Media Management) syllabus at Amity University , Lucknow is designed to provide overall knowledge to the students with a strong foundation. MBA (Media Management) faculty at Amity University specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Media Management) at Amity University , students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Media Management) syllabus at Amity University , Lucknow maintains a balance between theoretical knowledge and practical knowledge.

MBA (Media Management) first year students at Amity University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Amity University , Lucknow also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Media Management) syllabus at Amity University , Lucknow is also frequently updated to give industry relevant training and knowledge to students. Amity University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Amity University enable MBA (Media Management) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA (Media Management) progress, students learn advanced topics and complex concepts. The MBA (Media Management) curriculum at Amity University , Lucknow mainly focuses on analytical and critical thinking. As the MBA (Media Management) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Media Management) at Amity University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA (Media Management) curriculum at Amity University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Media Management) syllabus at Amity University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Amity University

Workshops and Seminars - Regular sessions with industry experts help MBA (Media Management) students at Amity University to stay updated with current trends.
Group Projects - Collaborative projects according to Amity University syllabus develop teamwork and problem-solving skills.
Case Studies - MBA (Media Management) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - Amity University offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Amity University , Lucknow for latest MBA (Media Management) curriculum.

MBA in Media Management Syllabus & Subjects

The MBA in Media Management program focuses on the dynamic media and entertainment industry. Core courses cover media business models, media marketing, and media law. Specialized subjects include digital media management, media production, and media ethics. Students often engage in media projects and internships with media companies. The curriculum prepares graduates for careers in media management, content production, and media marketing.

MBA in Media Management subjects is designed as a way to train students to specialize in media management. The main focus of this course is to develop interpersonal skills, team spirit, and leadership qualities and implement them in the media management sector. At the end of the course, the students will be trained in persuading, educating, and communicating, the four key activities in media.

Tabulated below is the semester-wise MBA Media Management syllabus followed in India:

Semesters	Subjects
Semester I	Managerial Communications
	Information Technology
	Organizational Behavior
	Marketing Management
	Management Concepts and Process
	Managerial Economics
	Introduction to Media Management
Semester II	Business and Industrial Laws
	Business Communication Skills
	Radio Program Production
	Print Media Reporting and Editing
	Television Program Production
	Human Resource Management
	Consumer Behavior
Semester III	Television Journalism
	Retail Management
	Strategic Management
	Media Planning and Event Management
	Sales and Advertising Management
	Media Research
	International Business
Semester IV	Media Technologies
	PR and Corporate Communication
	Media Management on Print and Radio
	New Age Media
	Business Ethics and Management by India Values
	Industrial and Service Marketing
	Entrepreneurship & Innovation Management
	Project
Core Subjects	Media Planning & Event Management
	Business Strategy & Finance
	Entrepreneurship Development
	Fundamentals of Management
	Advertising Management
	Broadcast Technology Management
	Media Law & Ethics
Elective Subjects	Media Economics
	Media Marketing Management
	Human Resource Management
	Broadcast Journalism
	Direction & Production for TV
	Media Finance & Accounting
	Media Research Dissertation

Projects

MBA in Media Management involves various concepts that can be employed in a project, which will help in the betterment of the understanding of the aspirants. To impart knowledge on powerful techniques used in media research, marketing, and production, projects play a key role.

Popular Media Management projects are:

(i). Media for Educational Purpose

(ii). Virtual Reality - Future of the Media

(iii). The Peculiarities of Children Media

(iv). The Freedom of Speech and its Impact on the Media

(v). Terrorism in the Media

Reference Books

Listed below are the best reference books for the MBA in Media Management course:

Name of Author	Name of Book
Awasthy G C	Broadcasting in India
Sanjaya Singh Gaur, Sanjay V Saggar	Event Marketing & Mgt
R D Agrawal	Organization and Management
Robbins S P	Organizational Behavior
Kewal J Kumar	Mass Communication in India