MMS (Marketing) - Aruna Manharlal Shah Institute Of Management & Research (AMSIMR, Mumbai)

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Feb, 07, 2023

About the MMS marketing 

An MMS (Master's in Management Studies) course is an advanced academic program designed to provide comprehensive knowledge and skills in the field of marketing. It is typically a one to two-year postgraduate program that delves into various aspects of marketing, including market research, consumer behavior, branding, digital marketing, and strategic marketing management. The curriculum often combines theoretical concepts with practical applications, enabling students to develop a well-rounded understanding of modern marketing practices.

The MMS marketing course usually covers a wide range of topics to equip students with the tools they need to succeed in today's competitive business landscape. Students can expect to explore areas such as data analysis, market segmentation, product development, advertising, and social media marketing. Additionally, many programs emphasize the importance of ethical considerations in marketing practices and the role of sustainability in modern marketing strategies. Hands-on projects, case studies, and internships may also be incorporated to provide students with real-world experience and a deeper understanding of the challenges marketers face.

Upon completing an MMS marketing course, graduates are well-prepared to pursue careers in various marketing roles across industries. These roles could include marketing managers, brand managers, market researchers, digital marketing specialists, and more. The program equips students with the knowledge and skills needed to adapt to the rapidly evolving marketing landscape and contribute effectively to the growth and success of businesses in a global context.

Course Highlights for MMS Marketing

Given below are a few of the important highlights of the course:

Particulars Values
Course Name Master of Management Studies in Marketing
Course Level Post Graduate (PG)
Course Duration 2-years
Examination Type Semester System
Eligibility Criteria Graduation with 45% marks from a recognized institute
Admission Process Merit/ Entrance-Based
Specialization Marketing
Internship Yes
Entrance Exams CAT, MAT, XAT, CMAT, etc.
Course Fee INR 50,000 - 15,00,000
Average Annual Salary INR 3,00,000 to 15,00,000
Top Recruiters Accenture, IBM, HCL, HDFC Bank, ICICI Bank, Tata Consultancy Services, Cognizant Technologies Solution Corp, etc.
Job Profiles Lecturer, HR Manager, Project Manager, Sales Manager, Marketing Manager, Management Consultant, Finance Manager, Business Consultant etc.

Why Study an MMS Marketing course?

Studying a course in MMS (Master of Management Studies) with a focus on marketing can offer several benefits to individuals interested in pursuing a career in marketing or related fields. Here are some reasons why you might consider studying an MMS marketing course:

(1). In-Depth Knowledge

An MMS marketing course provides you with a comprehensive understanding of various marketing concepts, strategies, and tactics. You'll gain insights into consumer behavior, market analysis, branding, advertising, digital marketing, and more.

(2). Specialization

The specialization in marketing allows you to focus on an area of interest within the broader field of business. This can help you build a strong foundation and expertise in marketing-related subjects, which can be advantageous in the job market.

(3). Career Opportunities

Marketing is a crucial function in almost every industry. By obtaining a degree in MMS marketing, you'll be qualified for various roles such as brand manager, market research analyst, digital marketing specialist, advertising executive, product manager, and more.

(4). Adaptation to Trends

The field of marketing is constantly evolving due to technological advancements and changing consumer behaviors. A formal education in MMS marketing can help you stay up-to-date with the latest trends and tools in the industry.

(5). Networking

While pursuing an MMS marketing course, you'll have the opportunity to connect with fellow students, professors, and professionals in the field. Networking can open a doorway to internships, job opportunities, and collaborations.

(6). Practical Skills

MMS marketing programs often include hands-on projects, case studies, and internships that allow you to apply theoretical concepts to real-world scenarios. This practical experience can enhance your problem-solving skills and make you more job-ready.

(7). Global Perspective

Many MMS programs have an international focus, exposing you to diverse marketing strategies and cultural considerations. This can be especially valuable in today's global business environment.

Course Comparison 

MMS Marketing v/s MBA

The following table shows the comparison between MMS marketing and MBA courses:

Parameters MMS Marketing MBA
Course Overview This course comprises a study relating to market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts. This course provides students with a wide spectrum to choose their field of work from.
Duration 2 years 2 years
Eligibility Criteria Bachelor’s degree in relevant discipline from a recognized university Bachelor’s degree in relevant discipline from a recognized university
Admission Process Entrance-Based Entrance-Based
Average Annual Fees INR 5,000 -15,00,000 INR 2,00,000 -30,00,000
Average Annual Salary INR 3,00,000- 10,00,000 INR 5,00,000- 20,00,000
Job Roles Market Research Analyst, Brand Manager, Marketing Manager, New Product Manager, Marketing Executive, Advertising Manager, Marketing Communications Manager, Sales Manager, Public Relations (PR) Director etc. Sales Manager, Brand Manager, Human Resources Manager, etc.

Read More: MBA

Top Colleges of MMS Marketing

Listed below are some of the top MMS Marketing Colleges in India which offer the course:

Name of College Average Annual Fee(INR)
Indian Institute of Management Ahmedabad (IIMA) INR 30,00,000
Indian Institute of Management Bangalore (IIMB) INR 19,00,000
Indian Institute of Management Calcutta (IIMC) INR 3,82,000
Indian School of Business (ISB), Hyderabad INR 3,54,000
Jamnalal Bajaj Institute of Management Studies (JBIMS) INR 3,00,000
Faculty of Management Studies (FMS), University of Delhi INR 1,00,000
Xavier School of Management (XLRI) INR 27,40,000
S.P. Jain Institute of Management and Research (SPJIMR) INR 20,75,000


(1). What is a Master of Management Studies (MMS) in Marketing?

Ans. A Master of Management Studies in Marketing is a graduate-level program designed to provide students with advanced knowledge and skills in the field of marketing. It covers a wide range of topics related to marketing strategies, consumer behavior, market research, digital marketing, branding, and more.

(2). What are the prerequisites for this program?

Ans. Prerequisites can vary by institution, but most MMS programs require applicants to have a bachelor's degree from a recognized institution. Some programs might also require work experience, standardized test scores (like GMAT or GRE), and letters of recommendation.

(3). What courses are typically included in the curriculum?

Ans. Curriculum varies between institutions, but common courses might include Marketing Strategy, Consumer Behavior, Brand Management, Market Research, Digital Marketing, Marketing Analytics, Product Management, and International Marketing.

(4). How long does the program usually take to complete?

Ans. MMS in Marketing programs typically take 1 to 2 years to complete on a full-time basis. Part-time options might be available, which could extend the duration.

(5). What career opportunities are available after completing this program?

Ans. Graduates of an MMS in Marketing program can pursue various roles in marketing and related fields. These include marketing managers, brand managers, digital marketing specialists, market researchers, product managers, sales managers, and more.

(6). Is there a thesis or capstone project requirement?

Ans. Some programs might require a thesis or a capstone project, while others might have comprehensive exams or practical projects as part of the curriculum. It's important to check the program details to understand the specific requirements.

(7). How much does the program cost?

Ans. Tuition costs vary widely depending on the institution, location, and program duration. It's recommended to research the tuition fees of the specific programs you're interested in.

(8). Are there opportunities for internships or practical experience?

Ans. Many MMS in Marketing programs offer internship opportunities, co-op programs, or practical projects with real-world companies. These experiences can provide valuable hands-on learning and networking opportunities.

(9). Can I specialize in a particular area of marketing?

Ans. Some programs might offer specialization options within marketing, such as Digital Marketing, Brand Management, or Marketing Analytics. It's worth checking if the program you're interested in provides these options.

(10). How can I apply for the program?

Ans. Application processes vary by institution, but generally, you'll need to submit an online application form, transcripts, letters of recommendation, a statement of purpose, and any required test scores. Be sure to review the specific application requirements for the program you're interested in. 

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