MBA (Sales and Marketing) Course at Arihant Group of Institutes (AGI), Pune Syllabus & Subjects Semester Wise

The MBA (Sales and Marketing) syllabus at Arihant Group of Institutes (AGI), Pune is designed to provide overall knowledge to the students with a strong foundation. MBA (Sales and Marketing) faculty at Arihant Group of Institutes (AGI) specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Sales and Marketing) at Arihant Group of Institutes (AGI), students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Sales and Marketing) syllabus at Arihant Group of Institutes (AGI), Pune maintains a balance between theoretical knowledge and practical knowledge.

MBA (Sales and Marketing) first year students at Arihant Group of Institutes (AGI) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Arihant Group of Institutes (AGI), Pune also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Sales and Marketing) syllabus at Arihant Group of Institutes (AGI), Pune is also frequently updated to give industry relevant training and knowledge to students. Arihant Group of Institutes (AGI) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Arihant Group of Institutes (AGI) enable MBA (Sales and Marketing) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA (Sales and Marketing) progress, students learn advanced topics and complex concepts. The MBA (Sales and Marketing) curriculum at Arihant Group of Institutes (AGI), Pune mainly focuses on analytical and critical thinking. As the MBA (Sales and Marketing) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Sales and Marketing) at Arihant Group of Institutes (AGI) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA (Sales and Marketing) curriculum at Arihant Group of Institutes (AGI) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Sales and Marketing) syllabus at Arihant Group of Institutes (AGI) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Arihant Group of Institutes (AGI)

Workshops and Seminars - Regular sessions with industry experts help MBA (Sales and Marketing) students at Arihant Group of Institutes (AGI) to stay updated with current trends.
Group Projects - Collaborative projects according to Arihant Group of Institutes (AGI) syllabus develop teamwork and problem-solving skills.
Case Studies - MBA (Sales and Marketing) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - Arihant Group of Institutes (AGI) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Arihant Group of Institutes (AGI), Pune for latest MBA (Sales and Marketing) curriculum.

MBA Sales and Marketing Syllabus:

The MBA in Sales and Marketing syllabus hones students' marketing and sales expertise. Core courses encompass marketing strategy, consumer behavior, and sales management. Specialized subjects include digital marketing, brand management, and sales analytics. Students often engage in market research projects and internships with marketing agencies. Graduates are well-prepared for careers in marketing management, sales leadership, and product development.

Syllabus & Subjects

The Syllabus of the MBA in Marketing and Sales Courses as prescribed by various Colleges & Universities are:

Semesters	Subjects
Semester I	Business Statistics I
	Legal Environment for Business
	Information Technology for Business
	Business Communication I
	Financial Accounting
	Marketing Management
	Operations Management
	Micro Economics
	Organizational Behavior
	Business Mathematics
Semester II	International Marketing
	Macro Economics
	Business Statistics II
	Business Communication II
	Macro Economics
	Corporate Finance
	Operation Research
	Business Research Methodology
	Human Resource Management
	Cost and Management Accounting
Semester III	Total Quality Management
	Products Design and Development
	Logistics Management
	Supply Chain Management
	Applied Operations Research
	International Business Management
	Enterprise Resource Planning
	Summer Internship Projects
Semester IV	Robust Design
	Maintenance Management
	Materials Management
	Strategic Management
	Project Management
	Business Process Management
	Final Project
	Research Report
Core Subjects	Business Mathematics
	Financial Accounting
	Information Technology for Business
	Legal Environment in Business
	International Marketing
	Business Research Methodology
	Business Statistics
	Corporate Finance
Elective Subjects	Total Quality Management
	Strategic Management
	Project Management
	Business Process Management
	Enterprise Research Planning
	Supply Chain Management
	Logistics Management
	Product Design and Development

Projects

MBA in Sales and Marketing mission is a time period used to explain the planning, development, assessment, and implementation of income of merchandise in a company, especially advertising and marketing equipment and technology with the purpose to assist managers to resolve income troubles and look for actionable solutions. MBA mission subjects in income and advertising require cooperation among numerous companies' processes, objectives, and logistics even contributing to companies' goals.

Popular MBA in Sales and Marketing projects are:

(i). A survey of dealers' buying perception
(ii). A study on the Future of BPO
(iii). Importance of Consumer Buying Behavior
(iv). Measuring the impact of a social media marketing campaign
(v). Social Media Marketing
(vi). Effect of branding on consumer buying behavior
(vii). Advertising Strategy of the Indian Corporate World
(viii). Customer experience management in the personal loan
(ix). A study on general awareness of insurance policies
(x). A Study on Purchase Behavior of Grocery for middle-class people
(xi).Effectiveness of Retailing Mix in Big Bazaar

Reference Books

Top satisfactory books on Sales and Marketing discover an extensive variety of topics that can expand a long way past the field. Listed underneath are the quality MBA Sales and Marketing books to explore:

Name of Author	Name of Book
Schiffman and Kanuk	Consumer Behavior
Naresh Malhotra and Satyabhushan Dash	Marketing Research
Marketing Management	Philip Kotler
Sales Management	Richard R Still
Rural Marketing	Pradeep Kashyap