3 Years
Under Graduate
Management
The
BBA Course topics can also additionally range depending upon the specialization a
candidate chooses, because the BBA Scope will increase higher through selecting
the appropriate BBA specialization like Human Resource Management, Finance,
International Business, Sales and Marketing, etc.
The
BBA route shape is unfolded throughout six semesters in 3 years. The BBA topics
of the route shape are allotted in line with the modern traits inside the
BBA jobs and the necessities posed by the recruiters. The BBA route is
frequently up to date to hold tempo with modifications inside the
commercial enterprise environment.
The tables under display the BBA curriculum is designed to impart information to college students on commercial enterprise basics and different factors concerned with the functioning of the company sector:
| Semesters | Subjects |
| Semester I | Essentials of IT |
| India Socio-Political Economics | |
| Quantitative techniques - I | |
| Principles of Management | |
| Financial Accounting | |
| Microeconomics | |
| Semester II | Principles of Marketing |
| Cost Accounting | |
| Environmental Management | |
| Effective Communications | |
| Macroeconomics | |
| Quantitative Techniques - II | |
| Semester III | Consumer Behavior & Services Marketing |
| Human Resource Management | |
| Direct Tax & Indirect Tax | |
| Banking & Insurance | |
| Indian Economics in Global Scenario | |
| Operations Research | |
| Semester IV | Customer Relationship Management |
| Financial Management | |
| Business Law | |
| Human Behavior & Ethics at Workplace | |
| Management Accounting | |
| Business Analytics | |
| Semester V | Advanced Financial Management |
| Financial Statement Analysis | |
| Strategic Management | |
| Research Methodology | |
| Finance Electives | |
| Semester VI | Entrepreneurship & Business Plan |
| Marketing Electives | |
| International Business & EXIM | |
| Finance Electives | |
| Operations & Supply Chain Management | |
| Elective Subjects | Digital Marketing |
| Advanced Sales & Distribution | |
| Retail Management | |
| Commercial Bank Management | |
| Security Analysis | |
| E-Commerce | |
| Marketing and Operations Research |
Projects
Students
can absorb BBA initiatives on distinctive topics. Projects are labored on in
businesses at some stage in the very last instructional year and deliver college
students the danger of manipulating initiatives that require them to use all
their private competencies and all the ones discovered in class. Popular BBA
Projects are:
(i). Strategic
Plans of Microfinance Firm
(ii). Manufacturing Process of Ferrari
(iii). Impact of Demonetization on Central Bank (RBI) Autonomy in India
(iv). Home Automation - Advertising Management project
(v). Market Analysis and Trends - Ola Cabs
(vi). Situational Analysis of the Apparel Industry in India
(vii). Flipkart - 7 P's of Services
(viii). Google - Strategy and Business Development
(ix). Tourism Marketing Mix - SOTC - 7P's
(x). Segmentation, Targeting, and Positioning of Amul
Reference
Books
The BBA course is about the management of a business, company, or organization. Through the BBA syllabus, students are taught skills and in-depth knowledge of the business world and all the intricate aspects of running a business. Listed below are essential books which can be used for reference in the course BBA are:
| Name of Author | Name of Book |
| Richard Denny | Communicate to Win |
| R. C. Sharma, Krishna Mohan | Business Correspondence and Report Writing |
| F. Cherunilam | Business Environment Text and Cases |
| C.B Gupta | Management Concepts and Practices |
| Jallo, Tata McGraw Hill | Business Organization and Management |
| S. A. Sherlekar | Modern Business Organization |
| Sherlekar, Patil, Paranjpe, Chitale | Industrial Organization Management |
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