MBA in Retail Management Syllabus - ASBM University

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
  • university verified
Written By universitykart team | Last updated date Jul, 07, 2024

The MBA in Retail Management syllabus at ASBM University, Bhubaneswar is designed to provide overall knowledge to the students with a strong foundation. MBA in Retail Management faculty at ASBM University specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA in Retail Management at ASBM University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA in Retail Management syllabus at ASBM University, Bhubaneswar maintains a balance between theoretical knowledge and practical knowledge.

MBA in Retail Management first year students at ASBM University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. ASBM University, Bhubaneswar also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA in Retail Management syllabus at ASBM University, Bhubaneswar is also frequently updated to give industry relevant training and knowledge to students. ASBM University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at ASBM University enable MBA in Retail Management students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA in Retail Management progress, students learn advanced topics and complex concepts. The MBA in Retail Management curriculum at ASBM University, Bhubaneswar mainly focuses on analytical and critical thinking. As the MBA in Retail Management course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA in Retail Management at ASBM University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA in Retail Management curriculum at ASBM University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA in Retail Management syllabus at ASBM University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at ASBM University

  1. Workshops and Seminars - Regular sessions with industry experts help MBA in Retail Management students at ASBM University to stay updated with current trends.
  2. Group Projects - Collaborative projects according to ASBM University syllabus develop teamwork and problem-solving skills.
  3. Case Studies - MBA in Retail Management syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - ASBM University offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the ASBM University, Bhubaneswar for latest MBA in Retail Management curriculum.

MBA in Retail Management Syllabus:

The MBA in Retail Management program is designed to develop expertise in the retail industry. The syllabus covers retail marketing, merchandising, store operations, and retail analytics. Students will also explore e-commerce, consumer behavior, and supply chain management specific to the retail sector. This program prepares graduates to lead and manage retail businesses effectively in a competitive market.

Syllabus & Subjects

The MBA in Retail Management program provides students with a general management perspective and exposes them to the latest principles and methods in functional management. Given below are some of the MBA in Retail Management subjects:

Semesters Subjects
Semester I Stock Management
Quantitative Techniques for Management
Managerial Economics
Managerial Communication
Business Environment
Organizational Behavior
Semester II Store Credit Management
Corporate Communication
Operations Management
Human Resource Management
Financial Management
Research Methodology for Management
Semester III Direct & Network Marketing
Merchandise Management
Strategic Management
Fundamentals of Retail Management
Entrepreneurship in Retail Business
Seminar
Semester IV Buyer Behavior
Retail Banking
Supply Chain Management
Logistics and Sales Promotion
E-Retailing
Project
Elective Subjects Human Factor in Retail Business
Visual Merchandising
Hotel & Cauterize Management
International Retailing & Bench Mark
Multi Brand Retailing
Operations Management
Corporate Legal Framework
Digital Governance
Project Management
Retail Franchising
Store Operations
Lab Subjects Digital Marketing
Online Advertising
E-Commerce
Tally
Database Management System
Communicational English

Projects

MBA in Retail Management initiatives specifically objectives to increase scholar painting abilities and offer enterprise understanding and perspective. Applying their control abilities to real-time surroundings is the maximum sensible manner for MBA graduates. It additionally allows them to realize how their paintings could be as quickly as they entire their curriculum. At the quit of the MBA project, college students discover ways to be crew players, coordinate with stakeholders, follow and enforce the supervisors' orders, and understand and comply with the project and its social values.  Some of the important MBAs in Retail Management projects are:

A Study on Effective Retail Project Management A Study on Changing Consumer Preferences Towards Organized Retailing from Unorganized Retailing A Study on Indian Organized Retail Sector
A Study on Pricing Strategies Followed By Successful Retailers. Retail Outlet Mapping of Retail Stores & Shopping Mall Study of Retail Store Operations
Effectiveness of Promotional Schemes in Retail Stores A Study on Effective Supply Chain Practices in Organized Retail Sector

Reference Books

By reading an MBA textbook, students can consume a large amount of research quickly, which is one of the best ways to develop management skills. Listed below are MBA Retail Management textbooks:

Name of Author Name of Book
Swapna Pradhan Retail Merchandising
Penrose Business Communication for Managers
I. M. Pandey Management Accounting
Hawkins, Best, and Coney Consumer Behavior; Building Marketing Strategy
Needles Cengage Financial Accounting
K Bhardwaj Professional Communication
Francis Cherunilamn Business Environment
Michael lacy, Barton A Weitz, and Ajay Pandit Retail management

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