The BBA in Marketing syllabus at Asian International University, Imphal East is designed to provide overall knowledge to the students with a strong foundation. BBA in Marketing faculty at Asian International University specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA in Marketing at Asian International University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA in Marketing syllabus at Asian International University, Imphal East maintains a balance between theoretical knowledge and practical knowledge.
BBA in Marketing first year students at Asian International University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Asian International University, Imphal East also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA in Marketing syllabus at Asian International University, Imphal East is also frequently updated to give industry relevant training and knowledge to students. Asian International University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Asian International University enable BBA in Marketing students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of BBA in Marketing progress, students learn advanced topics and complex concepts. The BBA in Marketing curriculum at Asian International University, Imphal East mainly focuses on analytical and critical thinking. As the BBA in Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA in Marketing at Asian International University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
BBA in Marketing curriculum at Asian International University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA in Marketing syllabus at Asian International University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at Asian International University
Note: Given below syllabus is based on the available web sources. Please verify with the Asian International University, Imphal East for latest BBA in Marketing curriculum.
The BBA in Marketing program emphasizes marketing strategies and consumer behavior. Core courses encompass marketing principles, market research, and marketing communications. Specialized subjects include brand management, digital marketing, and marketing analytics. Students often work on marketing projects and case studies to apply their knowledge to real-world marketing challenges. Graduates are well-prepared for careers in marketing management, advertising, and sales.
Syllabus
& Subjects
The syllabus for BBA Marketing is split into six semesters. Some of the principle advertising topics protected on this BBA Marketing syllabus are small commercial enterprise development, entrepreneurship, accounting, marketplace research, etc. Here is the listing of BBA Marketing topics cited beneath in a semester-sensible sequence:
Semesters | Subjects |
Semester I | Computer Application |
Business Economics | |
Principles & Practice of Management | |
Business Communication | |
Financial Accounting | |
Business Law | |
Semester II | Profit Planning & Control |
Management Accounting | |
Organizational Behavior | |
Business Environment | |
Business Mathematics | |
Environmental Management | |
Semester III | Computer Application |
Business Statistics | |
Production Methods | |
Manpower Management | |
Marketing Concepts | |
Business Finance - I | |
Semester IV | Business Finance - II |
Research Methodology | |
Operations Research | |
Industrial Law | |
Office Management | |
Sales & Distribution Management | |
Semester V | Human Resources Development |
Advertising & Public Relations | |
Management Information System | |
Indian Economy | |
Banking Law & Practice | |
Summer Training Report | |
Semester IV | Entrepreneurial Development |
Financial Institutions and Markets | |
Corporate Planning & Strategic Management | |
International Marketing | |
Marketing of Services | |
Comprehensive viva-voce | |
Elective Subjects | Production & Material Management |
Personnel Management | |
Industry Relations. | |
Marketing Management | |
Principles of Management | |
Business Mathematics & Statistics | |
Introduction to Operations Research | |
Business Economics | |
Financial & Management Accounting |
Projects
Students
can do BBA Marketing projects on different topics. Projects require cooperation
among the students and improve team working skills, research skills, and knowledge
base. Following are the popular BBA Marketing projects:
(i). A Study
on Retailer's Perception of Samsung Mobiles
(ii). Analysis of Customer Perception towards English News Paper with special
reference to Hindustan Times
(iii). An Analysis Of Working Capital Management
(iv). A Study on Using Social Networks as a Marketing tool to communicate Value
Proposition
(v). Study of Customer Satisfaction Towards Bajaj Pulsar
(vi). Study of Customer Satisfaction Towards Tata Nano
(vii). A Study on Customer Awareness about ICICI
(viii). A Study Life Insurance Agency as a career
Reference
Books
These books will assist college students to examine extra approximate advertising and get in-intensity know-how approximately the field. There is a huge variety of topics that might be protected in those books. Here is the listing of pinnacle reference books for BBA Marketing college students:
Name of Author | Name of Book |
J.K. Mitra | Principles of Management |
F. Cherunilam | Business Environment Text and Cases |
S. A. Sherlekar | Modern Business Organization |
M. Balasubramanian | Business Communication |
Jallo, Tata McGraw Hill | Business Organization and Management |
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