MBA International Fashion Business Syllabus - Asian International University

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
  • university verified
Written By universitykart team | Last updated date Jul, 07, 2024

The MBA (International Fashion Business) syllabus at Asian International University, Imphal East is designed to provide overall knowledge to the students with a strong foundation. MBA (International Fashion Business) faculty at Asian International University specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (International Fashion Business) at Asian International University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (International Fashion Business) syllabus at Asian International University, Imphal East maintains a balance between theoretical knowledge and practical knowledge.

MBA (International Fashion Business) first year students at Asian International University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Asian International University, Imphal East also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (International Fashion Business) syllabus at Asian International University, Imphal East is also frequently updated to give industry relevant training and knowledge to students. Asian International University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Asian International University enable MBA (International Fashion Business) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA (International Fashion Business) progress, students learn advanced topics and complex concepts. The MBA (International Fashion Business) curriculum at Asian International University, Imphal East mainly focuses on analytical and critical thinking. As the MBA (International Fashion Business) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (International Fashion Business) at Asian International University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA (International Fashion Business) curriculum at Asian International University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (International Fashion Business) syllabus at Asian International University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Asian International University

  1. Workshops and Seminars - Regular sessions with industry experts help MBA (International Fashion Business) students at Asian International University to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Asian International University syllabus develop teamwork and problem-solving skills.
  3. Case Studies - MBA (International Fashion Business) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Asian International University offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Asian International University, Imphal East for latest MBA (International Fashion Business) curriculum.

MBA International Fashion Business Syllabus:


The MBA in International Fashion Business syllabus is tailored for fashion enthusiasts aiming to conquer the global fashion industry. The program combines core business courses with fashion-specific subjects such as trend analysis, supply chain management, and luxury brand management. Students gain hands-on experience through internships and industry collaborations. The curriculum also explores sustainability in fashion and emerging market trends. Graduates are well-prepared for careers in fashion marketing, retail management, and fashion entrepreneurship.

Semester Subjects
Semester 1 Management Principles and Practices
Financial Accounting and Analysis
Marketing Management
Business Communication
Organizational Behavior
Quantitative Techniques for Management
Managerial Economics
Fashion Industry Overview
Semester 2 Human Resource Management
Financial Management
Consumer Behavior
Operations Management
Research Methodology
Retail Management
Business Analytics
Fashion Forecasting and Trend Analysis
Semester 3 Strategic Management
International Business
Fashion Marketing
Supply Chain Management
Entrepreneurship and Innovation
Legal Aspects of Fashion Business
E-commerce in Fashion Business
Semester 4 Project Management
Brand Management
International Marketing
Luxury Brand Management
Fashion Merchandising
Digital Marketing in Fashion Business

Projects 

 

(1). Market research project on consumer preferences in the fashion industry

(2). Development of a marketing campaign for a fashion brand

(3). Analysis of supply chain management in the fashion retail sector

(4). Fashion forecasting and trend analysis project

(5). Business plan for launching a new fashion startup

(6). Brand management project for a luxury fashion brand

 

Reference Books

 

(1). "Fashion: From Concept to Consumer" by Gini Stephens Frings

(2). "The Business of Fashion: Designing, Manufacturing and Marketing" by Leslie Davis Burns and Kathy Ann K. Micken

(3). "Fashion Branding and Communication: Core Strategies of European Luxury Brands" by Byoungho Jin

(4). "Fashion Marketing: Contemporary Issues" by Tony Hines and Margaret Bruce

"Fashion Retailing: A Multi-Channel Approach" by Colin Renfrew and Ann Wynn Wilson

(5). "International Fashion Marketing: From Planning and Production to Distribution" by John E. Diamond and Laura S. Sherman

(6). "Fashion Logistics: Insights into the Fashion Retail Supply Chain" by John Fernie and David B. Grant

(7). "The End of Fashion: How Marketing Changed the Clothing Business Forever" by Teri Agins

(8). "Fashion 2.0: Blogging Your Way to The Front Row- The Insider's Guide to Turning Your Fashion Blog into a Profitable Business and Launching a New Career" by Yuli Ziv

(9). "The Fundamentals of Fashion Management" by Susan Dillon

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