MBA (Advertising and Branding) Course at Atlas SkillTech University, Mumbai Syllabus & Subjects Semester Wise

Learn about the syllabus for the MBA program in Advertising and Branding. From advertising campaign management to brand strategy, get insights into the subjects that will shape your career in the advertising and branding industry.

MBA in Advertising and Branding Syllabus

MBA in Advertising and Branding focuses on the art and science of creating, promoting, and managing brands effectively. The syllabus delves into various aspects of advertising and branding strategies.

Students typically cover subjects like Consumer Behavior, Advertising Management, Brand Strategy, Creative Advertising, Media Planning, Public Relations, and Market Research. They gain insights into how advertising campaigns are developed, how brands are built and maintained, and the psychology of consumer choices.

Syllabus & Subjects

The MBA in Advertising and Branding is divided into semesters. The MBA in Advertising and Branding studies topics are listed below:

Semesters	Subjects
Semester I	Management Concepts
	Business Environment
	Quantitative Techniques in Management
	Customer Relationship Management
	Management organizational behaviour
Semester II	Accounting for managers
	Marketing Management
	Production and Operations Management
	Computer applications in management
	Management Information Systems
	Human Resource Management
Semester III	Strategic Management
	Entrepreneurship Development
	International Business
	Industrial Marketing
	Retail Management
	E-Commerce
Semester IV	Management Information System
	Product and Brand Management
	Sales and Distribution Management
	Integrated Marketing Communication
	Logistics and Supply Chain Management
	Quality Management
	Management Control Systems

Projects

Projects are an essential component of any MBA in Advertising and Branding programmes. The programme focuses on group or individual projects that allow instructors to gauge how well their pupils are performing and comprehending in the field of advertising and branding.

The most typical projects for an MBA in Advertising and Branding include the following:

(i). A thorough brand analysis of the Delhi telecommunications industry's consumer behaviour with relation to the Aircel thesis was conducted.

(ii). Analysis of Coca-Cola's Brand Positioning Implementing CRM in a Business Analysing the Business's Client Acquisition Plan.

(iii). Knowledge of Attitudes Of Consumers Towards Recycled Packaging Research on product packaging and its effects on consumers (MBA Advertising and Branding).

(iv). Customer feedback from internet purchasing studies.

(v). Consumer Perceptions of Recycled Packaging and Awareness.

(vi). Case Study on the Indian Consumer Electronics Sector (MBA Advertising and Branding).

(vii). Marketing Plan for Dabur Vatika Hair Oil and Dabur Chyawanprash Samsung Consumer Behaviour.

Reference Books

MBA in Advertising and Branding provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author	Name of Book
Rajeev Batra, John G. Myers, and David A. Aaker	Advertising Management
Michael Johnson	Branding: In Five and a Half Steps
Jagdeep Kapoor	The Art of Branding
Kenneth E. Clow and Donald E. Baack	Integrated Advertising, Promotion, and Marketing Communications
Jonah Berger	Contagious: How to Build Word of Mouth in the Digital Age
Harsh V. Verma	Brand Management: Indian Context
David Ogilvy	Ogilvy on Advertising