2 Years
Post Graduate
Management
Atlas SkillTech University MBA in Advertising Management is a 2-year postgraduate management program divided into four semesters. The students who look forward to building their businesses or startups. MBA in Advertising Management provides specialized training in advertising strategies, campaign management, media planning, consumer behavior, branding, and digital advertising, equipping graduates with the skills to manage advertising campaigns and lead in the advertising industry. It provides knowledge about the theoretical concepts of advertising. To be eligible for this course study, the aspiring candidates must have a Bachelor's degree in Advertising or any other equivalent examination from a recognized college or university. They need to secure at least a 50% aggregate score in the qualifying examination. Admission to the MBA Advertising Management course is done on the marks obtained in the entrance exam, which is followed by the counseling session conducted by the respective university authority. The University also grants admission based on the merit of the candidates at their graduation level.
Atlas SkillTech University MBA Advertising Management imparts in-depth knowledge for a better understanding of the related Advertising field and the methods applied for upgrading business sales. The course is perfect for those candidates who are willing to use their creative knowledge and skills in the field of marketing and advertising. It will be suitable for those who have enough knowledge of advertising, marketing, public relations, marketing strategy, sales, product development, and much more. During this course study, the students are acquainted with the advanced tools and technology of the related field and imbibing them with the required skills that help them to become successful Advertising Managers. This course offers theoretical as well as practical hands-on training on advertising concepts. Some of the major areas covered in this course study are Public Relations, Media Relations, Ethics and Codes of Professional conduct, crisis management, advertising planning, consumer research, sales promotion, and international, multinational, and global advertising facts.
Here are details about the MBA in Advertising Management at Atlas SkillTech University Highlights
| Feature | Details |
|---|---|
| University Name | Atlas SkillTech University |
| Program Name | MBA Advertising Management |
| Program Duration | 2 Years (Full-Time) |
| Eligibility | Bachelor's degree with at least 50% marks (45% for SC/ST) |
| Admission Process | Entrance Exam (CAT, MAT, XAT, CUCET, etc.) + Interview |
| Core Focus | Branding, Digital Marketing, Media Planning, Consumer Behavior |
| Specialized Subjects | Advertising Strategies, Public Relations, Market Research, Creative Communication |
| Learning Approach | Case Studies, Live Projects, Internships, Industry Exposure |
| Career Options | Advertising Manager, Brand Strategist, Media Planner, PR Executive |
| Average Salary | ₹6-15 LPA (Varies by experience & industry) |
| Recruiters | Advertising Agencies, Digital Marketing Firms, FMCG Companies, Media Houses |
Atlas SkillTech University MBA in Advertising Management Fees are dependent on the university and the duration of the course. Course fees change from year to year. Students need to visit the university website to check all details related to course fees. The fees may also include an admission fee, hostel fees, mess charges, etc. Atlas SkillTech University accepts fees via the mode specified by the university, and the amount varies depending on the program. Students can check all the details related to the full course fees offered by the Atlas SkillTech University.
Here are details about the MBA in Advertising Management at Atlas SkillTech University Fees
| Fee Category | Details | Amount (INR) |
| Application Fee | One-time non-refundable fee for application | Get Details |
| Tuition Fees | Yearly fees for MBA in Advertising Management | Get Details |
| Examination Fees | Per semester exam fee | Get Details |
| Library Fees | Annual library access fee | Get Details |
| Hostel Fees | Accommodation (varies by room type) | Get Details |
| Mess Fees | Monthly mess charges (if availing hostel) | Get Details |
| Security Deposit | A refundable deposit is made at the time of admission | Get Details |
| Laboratory Fees | For subjects requiring practicals (if applicable) | Get Details |
| Other Miscellaneous Fees | Annual fees for various student services | Get Details |
Atlas SkillTech University MBA in Advertising Management admission is open for 2025. Admission to this course is done based on the candidate's score obtained in the national-level or state-level entrance exam. After qualifying for the entrance exam, the candidates need to go through the counselling session conducted by the university to check the skills and deeper insights of the candidates related to this course study. Some of the major MBA entrance exams are CAT, MAT, CMAT, GMAT, XAT, etc. However, the university also offers direct admission to this course based on merit. Candidates can apply to this course both in online and offline modes.
Here are details about the MBA in Advertising Management at Atlas SkillTech University Important dates
| Admission Activity | Important Dates |
|---|---|
| Registration Start Date | October 2024 |
| Registration End Date | March 2025 |
| Examination Dates | October 2024 to April 2025 |
| Orientation and Induction Programs | February 2025 |
| Start of Semester | February 2025 |
Atlas SkillTech University MBA in Advertising Management Application Process is similar for most of the colleges. Candidates can apply for this course admission by going to the university and filling out the admission form or by visiting the university's official website, completing the application form, and appearing for the entrance exam at the assigned exam center on the given date and time. The common entrance exams include the Central Universities Entrance Test, the Joint Entrance Examination, and state-level entrance exams. Attend counseling sessions based on your entrance exam scores. The application process usually includes submitting an online application form, academic transcripts, letters of recommendation, a statement of purpose outlining entrepreneurial goals and digital innovation interests, a resume highlighting relevant experiences, and possibly standardized test scores like the GMAT or GRE. Shortlisted candidates may be invited for interviews or assessments to evaluate their entrepreneurial mindset, problem-solving abilities, creativity, leadership potential, and alignment with the program's objectives.
Here are details about the MBA in Advertising Management at Atlas SkillTech University Application Process
| Step | Process |
|---|---|
| 1. Check Eligibility | Bachelor's degree from a recognized university |
| 2. Fill Application Form | Apply online on the Atlas SkillTech University website |
| 3. Upload Documents | Submit ID proof, academic certificates, and other required documents |
| 4. Pay Application Fee | INR 1,000 (online payment) |
| 5. Entrance Exam | Appear for the Common Entrance Test |
| 6. Admission Confirmation | Receive an offer letter and confirm admission by paying the fees |
Atlas SkillTech University MBA in Advertising Management Eligibility Criteria Candidates need to visit the official website of the university. Check the eligibility criteria and the entrance exam. The basic eligibility to take admission to this course is the passing percentage should be 40% to 50% or an equivalent CGPA in the undergraduate degree. Undergraduate or Bachelor's degree in any discipline from a recognized university can apply for admission to this course. There will be a relaxation of 5% on the minimum marks for the candidates belonging to reserved categories OBC/SC/ST category i.e. the passing percentage should be 40% to 45%. Candidates may also be required to qualify for entrance exams many national-level or state-level entrance exams are considered for admission into the MBA in Digital Entrepreneurship course. There is no prescribed age limit for admission to the program.
Here are details about the MBA in Advertising Management at Atlas SkillTech University Eligibility Criteria
| Criteria | Details |
|---|---|
| Educational Qualification | Bachelor's degree in any discipline from a recognized university |
| Minimum Marks Required | At least 50% marks (45% for SC/ST candidates) in Graduation |
| Entrance Exam | ( Atlas SkillTech University Common Entrance Test) or other accepted exams |
| Work Experience (if any) | Not mandatory, but preferred for some candidates |
| Age Limit | No specific age limit |
Atlas SkillTech University MBA in Digital Entrepreneurship Cutoff Candidates need to meet the admission cutoff score for an MBA program at this university, which is typically 50%. The cutoff for this program at this university may include minimum marks, subject requirements, and entrance exams like CAT, XAT, or GMAT are also mandatory. Candidates need to secure a minimum of 50% in the undergraduate degree, which is generally required, with a 5% relaxation for reserved categories. The cutoff for the General category will be higher than the cutoffs for reserved categories like OBC, SC, and ST. Candidates will be able to check the course-wise and category-wise cutoffs.
Here are details about the MBA in Advertising Management at Atlas SkillTech University Cutoff
| Category | Eligibility | Entrance Exam Cutoff |
|---|---|---|
| Non-Sponsored | Bachelor's degree (min 50%) | CAT/XAT: 80 percentile, MAT: 600, GMAT: 500, CMAT: 150, NMAT: 200, or Written Test |
| Sponsored | Bachelor's degree (min 50%) | CAT/XAT: 70 percentile, MAT: 550, GMAT: 450, CMAT: 100, NMAT: 150, or Written Test |
Atlas SkillTech University MBA in Advertising Management course typically includes core business management studies and specialized advertising and marketing courses. The course emphasizes strategic decision-making, campaign management, and media planning. It equips students with the skills to take up leadership positions in the advertising sector and the course offers exhaustive information about various aspects of the Advertising field. The syllabus is aimed to equip students with a thorough insight into advertising concepts, consumer trends, market study, and media planning. The course curriculum allows graduates to take up roles in advertising agencies and marketing departments or even start-up entrepreneurial businesses.
Here are details about the MBA in Advertising Management at Atlas SkillTech University Curriculum
| Semester | Subjects Covered |
|---|---|
| Semester 1 | Principles of Management, Managerial Economics, Marketing Management, Business Communication, Financial Accounting, Organizational Behavior |
| Semester 2 | Consumer Behavior, Advertising & Sales Promotion, Market Research, Digital Marketing, Business Analytics, Financial Management |
| Semester 3 | Brand Management, Media Planning & Strategy, Public Relations & Corporate Communication, Social Media Marketing, Creative Advertising, Electives |
| Semester 4 | Integrated Marketing Communication, Campaign Planning & Execution, International Advertising, Entrepreneurship & Innovation, Project Work & Internship |
Atlas SkillTech University MBA in Advertising Management Placement options for graduates across fields such as FMCG, retail, media, and digital marketing, and positions such as Marketing Manager, Brand Manager, and Digital Marketing Manager. MBA graduates are also placed in marketing and advertising consultancy firms to enable companies to develop and execute appropriate marketing strategies. Career opportunities for MBA graduates in Advertising Management are diverse. They can work in advertising agencies, media companies, and marketing departments of corporations, or even start their advertising firms. Salary can vary based on experience, location, and company, MBA Marketing graduates can expect to earn a decent income. Fresh MBA graduates in India can expect to earn between INR 3-5 Lakhs per Annum LPA.
Here are details about the MBA in Advertising Management at Atlas SkillTech University Placement
| Placement Aspect | Details |
|---|---|
| Average Salary Package | ₹6-12 LPA (Varies by role & experience) |
| Top Recruiters | Ogilvy, DDB Mudra, JWT, Leo Burnett, GroupM, Google, Amazon, Flipkart |
| Job Roles | Advertising Manager, Brand Strategist, Media Planner, Digital Marketing Manager, PR Executive |
| Placement Rate | 85-95% (Varies by institute) |
| Internship Opportunities | Available in top advertising agencies, media houses, and FMCG brands |
| Recruiting Industries | Advertising Agencies, Digital Marketing Firms, FMCG, E-commerce, Media & Entertainment |
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