MBA (Digital Marketing) - Atlas SkillTech University

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date May, 13, 2024

MBA in Digital Marketing Course Full Form, Eligibility, Entrance, Admission, Fee, Specializations, Job, Top Colleges

The Full Form of an MBA in Digital Marketing is a Master of Business Administration in Digital Marketing. MBA in Digital Marketing is a 24-month-long PG course that focuses on the promotion and commercialization of products, services, and corporations through digital or virtual media. MBA in Digital Marketing program presents college students with the competencies and records that they want to create powerful virtual advertising campaigns. MBA in Digital Marketing Management is a present-day program that specializes in traditional advertising ideas and applies them to the virtual world.

MBA Digital Management is a contemporary application that takes traditional advertising ideas and applies them to the virtual realm. Digital advertising and marketing have ended up a need in ultra-modern society. New agencies in addition to current ones are who prefer online structures for their services and products advertising and marketing and advertising.

Admission to MBA guides is accomplished on the premise of rankings received in numerous countrywide and state-degree front tests like CAT, XAT, NMAT, MAT, SNAP, and CMAT. The fees for MBA in Digital Marketing courses in India range between INR 3,00,000-20,00,000. The route also can be pursued at the prestigious Indian Institute of Management (IIM). The IIMs presenting Digital Marketing publications are IIM Ahmedabad, IIM Calcutta, IIM Indore, IIM Kashipur, etc.

MBA in Digital Marketing may be pursued in Full-time, Part-time, and Online mode, due to its excessive call for awesome pay packages. The task potentialities are superb in this discipline as nearly all of the agencies throughout sectors need virtual advertising and marketing specialists to assist them in product merchandising on diverse structures and in growing the purchaser base.

Course Highlights for MBA in Digital Marketing

Digital Marketing is presently the maximum sought-after specialization in MBA. Students are eligible to take admission to MBA guides after graduation, however, it's far maximum perfect for operating professionals, who have little enjoyment inside the industry. Hence, interested students can read on to know the key highlights of an MBA in Digital Marketing in India:

Particular Value
Course Name Master of Business in Administration in Digital Marketing
Course Level Postgraduate
Course Mode Full-time, Part-time, Online, Distance
Course Duration 2 year
Examination Type Semester based
Eligibility Criteria Bachelor's degree with a minimum of 45% in any stream from a recognized university
Admission Process Entrance exam + GD/PI
Entrance Exam CAT, CMAT, MAH CET, etc.
Age No age limit
Average Annual Fees INR 3,00,000-20,00,000
Average Annual Salary INR 3,00,000-15,00,000
Job Profiles Paid Media Manager/Specialist, Content Writer, Campaign Manager and SEO Manager, Digital Marketing Manager, Social Media Manager, etc.
Top Recruiters Social Panga, Webchutney, Mirum India, Langoor, Quasar Media, etc.

Why Study an MBA Digital Marketing course?

(i). A candidate who has finished his/her post-commencement in MBA Digital Marketing application could maximum probably be employed in roles such as Market Research Analyst, Brand Manager, Sales Manager, Public Relations Manager, and so on.

(ii). If you're looking for a field with a lot of variety and novelty, digital marketing is the way you should go.

(iii). Students can set up their very own enterprise with the proper enterprise information and concepts, with an MBA Digital Marketing degree. There is no other course that assists students in starting their own business.

(iv). MBA in Digital Marketing program gives students the skills and information they need to develop successful digital marketing strategies.

(v). The MBA Syllabus is thrilling because it no longer best develops a student's innovative skills but additionally equips them with the technical understanding of virtual structures to efficiently goal clients and promote a company's merchandise and services.

Admission Process for MAB in Digital Marketing

MBA Digital Marketing’s admissions manner is much like the ones of different MBA specializations. It is one of the specializations to be had in the final year of the MBA program, and you can still choose it. The front tests, GD, PI, and WAT rounds will all be used to decide admission to the MBA Digital Marketing program. The candidate's ordinary rating is decided with the aid of how nicely she or he plays in every one of those rounds.

Types of MBA in Digital Marketing Course

The MBA in Digital Marketing Course is presently one of the maximum in-call guides in India. With the growing reputation of this concern in India, many faculties have begun supplying numerous methods to pursue the course. Here are the to-had kinds of MBA in Digital Marketing:

(1). Executive: The MBA in Digital Marketing government application is a complete 24-monthly application. It is good for running experts to enhance their expertise and talents in Digital Marketing. The MBA in Digital Marketing path curriculum for executives makes a specialty of teamwork and managerial skills.

(2). Online: Another possible choice for running professionals, in addition to students, is the MBA in Digital Marketing online. Candidates can effortlessly sign up for the MBA in Digital Marketing online path and attend and whole the diploma online. It is likewise one of the maximum, not unusual place approaches for applicants to finish an MBA in Digital Marketing currently.

(3). Full-Time: The MBA in Digital Marketing full-time route is a conventional 24-month-long course for ordinary candidates. Candidates will take admissions through the conventional admissions process.

(4). Part-Time: A part-time MBA in Digital Marketing is an extraordinary preference for running professionals, who need to earn a degree without quitting their jobs. The length of the path is typically 3 years and the lessons are carried out in the evenings or on weekends.

(5). 1-Year: Candidates with 5 years of working experience, and who do not wish to quit their Jobs can take damage and get admitted to an MBA in Digital Marketing 1 yr program. Candidates could have to finish the whole MBA in Digital Marketing direction curriculum in twelve months and put in force their expertise inside the jobs.

Eligibility Criteria for MAB in Digital Marketing

Candidates aiming to gain admission to an MBA digital marketing must ensure that they fulfill the basic eligibility criteria required. Though each university has its very own eligibility standards, however, the overall MBA in Digital Marketing Management eligibility standards are as follows:

(i). Candidate needs to have a bachelor’s diploma which includes BBA, BA, B.Sc, B.Com, or BCA in any discipline with an aggregate of 45 percent marks or an equivalent CGPA (a rest of five percent is granted to SC/ST candidates) from any diagnosed university/ college/ institute.

(ii). Those performing for the very last 12 months of examinations also are eligible to apply, however their admission could be a problem to obtaining less than 50 percentage marks (the rest of 5 percent is granted to SC/ST candidates) of their Bachelor's degree.

(iii). Candidates passing nationalized front tests like CAT, MAT, GMAT, CMAT or different equivalent front examinations are eligible to use the MBA virtual advertising control programs.

Admission Process for MAB in Digital Marketing

The admission Process system no longer extrudes extensively for the aspirants of MBA, no matter their specialization. Below cited is the step-sensible system for the MBA in Digital Marketing course:

Step 1: The pupil desires to satisfy the minimal eligibility necessities for the course.

Step 2: Further, college students want to fill out the utility shape for the respective university to be had both on the college internet site or on-campus.

Step 3: The college students want to clean the cut-off for front checks generally through the university or clean the college front examination if required.

Step 4: Further, after assessing the candidate's application, the university publishes the listing of shortlisted college students for the GD and PI process.

Step 5: Once the very last advantage listing is out college students want to put up the specified files and whole the price fee procedure.

Accepted Entrance Exams for MAB in Digital Marketing

The admission to the MBA Digital Marketing path is primarily based on the advantage rating and country-wide or institute-degree entrance test cut-off declared through numerous colleges. Below is a listing of entrance tests regularly occurring via way of means of schools for MBA in Digital Marketing publications at the side of their software details:


Skills Required for MBA in Digital Marketing

To pursue any direction or subject, the primary and essential issue to bear in mind is one's interest. And if one has a hobby in gaining knowledge of or becoming a member of an MBA in Digital Marketing one ought to then own the characteristics or abilities to finish the direction and gain from it. There are many agencies that provide jobs with excellent salaries perks and benefits. Here are a number of the capabilities that are essential to constructing a profession in this field:

Design Skills Marketing Automation
Entrepreneurial Skills Writing and Editing Skills
Creativity and Analytical Abilities Strategic Thinking

Fee Structure for MBA in Digital Marketing

The average fee structure for the college is given below:

Name of College Average Fee
Mangalayatan University INR 90,000
SRMU INR 1,28,000
Parul University INR 74,000
Maharashtra State Skills University INR 2,00,000

Selection Criteria for MBA in Digital Marketing

The selection process for merit-based admission will be handled by the respective universities or colleges. The students who are appearing for the entrance examinations must secure a comfortable CGPA. Based on the ranks they hold, admission will be provided for qualified students from the recognized university.

MBA in Digital Marketing Course Comparison

MBA Digital Marketing is a selected route specializing in know-how social media, seek engine optimization, and online advertising, while MBA Marketing has a broader information angle along with each conventional and present-day advertising strategy. Given is the distinction between the MBA in Digital Marketing and the MBA in Marketing:

Parameter MBA in DM MBA in MM
Course Name Master of Business Administration in Digital Marketing Master of Business Administration in Marketing
Course Overview Only Digital Marketing and social media advertising procedures are blanketed inside the MBA Digital Marketing program. It no longer entails a complete exam of normal advertising and marketing strategies. MBA Marketing includes a complete exam of all components of marketing. It will contain conventional and virtual advertising and marketing tactics, in addition to social media advertising and marketing.
Course Duration 2 year 2 year
Eligibility Criteria Bachelor's degree with a minimum of 45% in any stream from a recognized university Bachelor’s degree in any discipline with a minimum of 50% aggregate marks
Entrance Exam CAT, CMAT, MAH CET, etc. CAT, CMAT, IIFT, XAT, etc.
Course Stream Digital Marketing Marketing
Average Annual Fees INR 3,00,000-20,00,000 INR 7,00,000-20,00,000
Average Annual Salary INR 3,00,000-15,00,000 INR 5,00,000-20,00,000
Top Colleges SRMU, Parul University, Maharashtra State Skills University, etc.

Institute of Management Technology Nagpur, IIBM Institute of Business Management, Indian School of Business Management, etc.

Read More: MBA in MM

Top Colleges for MBA in Digital Marketing

MBA in Digital Marketing's scope in India is growing with a shift closer to online advertising by organizations and as a result, numerous faculties have commenced such specialization in MBA degrees. The admission to the MBA Digital Marketing route may be carried out each on an advantage foundation and front examination rating combined. Below noted are a number of the pleasant faculties for an MBA in Digital Marketing in India:

Name of College Average Annual Fee(INR)
KR Mangalam University INR 3,20,000
Presidency University, Bangalore INR 6,01,000
Shoolini University INR 2,96,000
JSS Science and Technology University, Mysuru INR 3,40,000
Uttaranchal University INR 1,71,000
Jain University, Bangalore INR 2,00,000
Chandigarh University INR 2,61,000
Centurion University of Technology and Management, Bhubaneswar INR 3,80,000
RVS Institute of Management and Research INR 54,000
Indian Institute of Knowledge Management, Chennai INR 4,00,000
St Mary's Technical Campus, Kolkata INR 1,20,000
NIMS University, Jaipur INR 100,000
Dr. DY Patil Institute of Management and Research INR 1,41,000
BIBS Kolkata INR 6,08,000

Job & Placements for MBA in Digital Marketing

MBA in Digital Marketing jobs is furnished straight away for the graduates because the path is a business management course that educates aspirants both in business administration and digital marketing/e-marketing.

Job Profiles for MBA in Digital Marketing

The digital marketing MBA course is designed to show college students all elements of business. Students will discover ways to market their services and products on the net platform and promote them digitally. A master's degree in Digital Marketing Management can result in a lot of activity profiles:

Job Profile Job Description
Brand Manager A Brand Manager is in the price of designing a company's advertising approach for its goal audience. An emblem supervisor is in the price of preserving the company's emblem regularly with the assistance of marketplace studies and communications, in addition to coping with a product line. He or she assists with studies and improvement activities, pricing, new product launches, and additionally new enterprise growth.
Content Marketer A content material marketer is liable for the advent and execution of an article calendar that could encompass blogs, videos, white papers, checklists, infographics, case studies, research, tweets, emails, letters, webinars, etc. They orient their content material cloth toward precise audiences at precise elements to make a purchase similar to artwork towards getting clicks from the right users.
Market Research Analyst A marketplace studies analyst evaluates client alternatives to help corporations accomplish product specs primarily based totally on modern marketplace trends, increasing their attain via advertising, and advertising and marketing their merchandise and services. He or she gathers statistical information from professional sources, analyses it to discover marketplace trends, and makes guidelines for the way to create a successful campaign.
Paid Media Manager Paid Media Managers are chargeable for the regular control of paid virtual advertising campaigns a B2B and B2C commercial enterprise that may encompass paid search, display, and social marketing and marketing strategies. They moreover cope with conceptualizing, devising, designing, creating, editing, and directing media projects.
Social Media Manager A social media supervisor is in the price of monitoring, coordinating, filtering, and measuring the social media presence of a product, brand, corporation, or maybe an individual. A social media supervisor works for groups to generate cash through social networking sites, further turning into an influencer on Facebook, Instagram, YouTube, and Twitter.
Content Writer A Content Writer is responsible for developing informative and appealing content material cloth to help an employer showcase its products or services. They create hundreds of content materials cloth as articles, blogs, webpages, Internet 2.0, press releases, visitor posts, etc., the subjects related to a brand.
Digital Marketing Executive A virtual advertising government is answerable for making use of the net to interact with a company's clients or clients. The introduction and upkeep of the company's online presence is its number one purpose. To sell things, a virtual advertising govt makes use of websites and net channels.
Search engine marketing Manager Search engine advertising Managers deal with the development and implementation of effective Search Engine Optimization (seek engine advertising) strategies. They coordinate content, design, social media, pay-per-click (PPC) marketing, and different activities. They are also chargeable for the management of offsite and onsite optimization projects.
Advertising Manager Advertising Managers are in fee of making plans and executing marketing and marketing programs for numerous businesses. Their principal intention is to elevate cognizance of the goods and services. Individuals are anticipated to be stimulated through marketing and marketing managers, which means they're generally sturdy leaders who excel in main and influencing people.
Digital Marketing Manager A Digital Marketing Manager offers the making plans and control of advertising and marketing campaigns that increase a company's brand, products, or services. They are liable for making plans for campaigns, figuring out trends, and studying metrics. They commonly have a knack for social media and artwork direction.

Top Recruiters

Students get the option to work at leading organizations in India and throughout the world. Following is a listing of a number of the pinnacle recruiters after you have an MBA in Digital Marketing degree:

iProspect India WATConsult
Foxy Moron SapientRazorfish
Google Facebook
Xebec Digital GroupM India (MEC, Mindshare, Mediacom, Maxus)
Reprise Media India Pinstorm
AdGlobal360 BCWebwise
To The New Digital Resultrix
Ogilvy Public Relations Worldwide

Average Salary for MBA in Digital Marketing

The following are a number of the pinnacle jobs to be had after finishing an MBA in Digital Marketing, alongside their common salary:

Job Role Average Annual Salary(INR)
Advertising Manager Rs. 5,00,000
Digital Marketing Manager Rs. 8,00,000
Market Research Analyst Rs. 3,51,000
Brand Manager Rs. 9,14,000
Campaign Manager Rs. 6,40,000
Paid Media Manager/Specialist Rs. 6,20,000
Sales Manager Rs. 9,97,000

Career and Scope for MBA in Digital Marketing

Digital Marketing is one of the pinnacle rising advertising fields wherein there may be a huge call for experts Who apprehend the use and operation of social media and different virtual structures for advertising a product or service. Ever for the reason that virtual revolution in India and the appearance of smartphones and reasonably-priced internet, virtual advertising and marketing have taken a middle degree inside the advertising and marketing sphere.

Since a huge part of the populace spends a sizeable time on social media, agencies locate it as a first-class platform to draw and interact with customers. Thus, the a need for digital marketing. Career prospects after finishing the MBA in Digital Marketing diploma is excellent as there may be a high demand for digital marketing professionals in IT, e-Commerce, FMCG, Goods and Services, Manufacturing, BFSI, and Sales & Marketing. It is estimated that in the coming years, over 75 percent of marketing budgets will go into Digital Marketing.

Career options after MBA in Digital Marketing

The professional alternatives after an MBA in Digital Marketing are considerable in industries like E-commerce, IT companies, Consumer Goods companies, etc., because the presence of social media and virtual advertising and marketing is wanted nowadays to excel in an aggressive market.

Below listed are some of the top job roles after an MBA in Digital Marketing course :

(i). Sales Manager

(ii). Social Media Manager

(iii). Affiliate Marketing Manager

(iv). E-Commerce Manager

(v). Web Analyst

(vi). Web Developer

(vii). SEM Specialist

(viii). Public Relations Manager

Scope for Higher Education MBA in Digital Marketing

After the crowning glory of an MBA in Digital Marketing, the graduates can join in addition to expert tiers and advanced publications to enhance their skills, and understanding and stay up to date with the modern-day developments associated with the field. Below is a list of courses that can be pursued after an MBA in Digital Marketing degree:

(i). Advance Marketing Automation Course by Hubspot

(ii). Executive Program in Digital Media

(iii). PhD

Skills that make you the Best MBA in Digital Marketing Graduate

MBA in Digital Marketing is one of the emerging courses and requires candidates to have a thorough knowledge of digital marketing tools, concepts, and software along with a certain set of soft skills required to perform the job efficiently as mentioned below:

(i). Writing & Editing

(ii). Networking and Relationship Building Skills

(iii). Design Skills

(iv). Creative & Analytical Abilities

(v). Innovative Thinking

(vi). Persuasive Skills

(vii). Adaptability

MBA in Digital marketing FAQs

Q. What is an MBA in Digital marketing course?

Ans. A 2-year PG program known as the MBA in Digital Marketing specializes in the use of virtual and digital media in the marketplace and promotes goods, services, and brands.

Q. What are the eligibility standards for an MBA in Digital Marketing?

Ans. The minimal requirement for an MBA in Digital Marketing is a bachelor's degree in any field from a recognized institution with a minimum of 50% marks. Different colleges may have different requirements.

Q. What is the length of an MBA in Digital Marketing course?

Ans. The duration of an MBA in digital marketing course is the same as that of an MBA general course, i.e. two years.

Q. Is an MBA in virtual advertising well worth it?

Ans. A Digital Marketing MBA has a bonus over a virtual advertising and marketing course. However, a take look at virtual advertising and marketing is high quality in phrases of understanding and capabilities due to the fact it gives greater sensible enjoyment and instructs college students approximately unique virtual advertising and marketing gear like SEO, PPC, etc.

Q. What is the average pay for an MBA graduate who has done a digital marketing degree?

Ans. Salaries range from 3,00,000-15,00,000 PA, depending on the organization you work for, your abilities, and your level of experience.

Q. How plenty is the MBA in Digital Marketing Fees?

Ans. The MBA in Digital Marketing charges vary from around INR 3,00,000-to 20,00,000 PA.

Q. Is digital marketing a good career?

Ans. According to an evaluation of Google Trends Seek data, virtual advertising abilities are a few of the pinnacle trending employment skills. You need to begin getting to know virtual advertising and marketing in case you need to elevate your pay. The revenue for positions in virtual advertising is excessive because of the growing demand.

Q. Is it possible to pursue a Ph.D. after completing an MBA in Digital Marketing Management?

Ans. Students who have completed an MBA in Digital Marketing Management degree can apply for a Ph.D. in Digital Marketing Management.

Q. Is an internship a compulsory part of the MBA in Digital Marketing program?

Ans. Yes, as an MBA in Digital Marketing is a professional program, students must complete a mandatory internship or industrial training in a related subject.

Q. What are the doorway checks performed for an MBA in Digital Marketing?

Ans. Candidates inquisitive about pursuing an MBA in Digital Marketing need to look for any of the nationalized front tests like CAT, MAT, XAT, CMAT, SNAP, and ATMA. There are different state-stage front tests as properly that applicants might also additionally seem to qualify for admission to MBA in Digital Marketing topics like AP ICET, HPCET, KMAT, TANCET, TSICET, MAH CET, PU CET, and UPSEE.

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