MBA (Digital Marketing) Syllabus - Bengal Institute of Business Studies

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The MBA (Digital Marketing) syllabus at Bengal Institute of Business Studies, Kolkata is designed to provide overall knowledge to the students with a strong foundation. MBA (Digital Marketing) faculty at Bengal Institute of Business Studies specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Digital Marketing) at Bengal Institute of Business Studies, students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Digital Marketing) syllabus at Bengal Institute of Business Studies, Kolkata maintains a balance between theoretical knowledge and practical knowledge.

MBA (Digital Marketing) first year students at Bengal Institute of Business Studies are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Bengal Institute of Business Studies, Kolkata also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Digital Marketing) syllabus at Bengal Institute of Business Studies, Kolkata is also frequently updated to give industry relevant training and knowledge to students. Bengal Institute of Business Studies strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Bengal Institute of Business Studies enable MBA (Digital Marketing) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA (Digital Marketing) progress, students learn advanced topics and complex concepts. The MBA (Digital Marketing) curriculum at Bengal Institute of Business Studies, Kolkata mainly focuses on analytical and critical thinking. As the MBA (Digital Marketing) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Digital Marketing) at Bengal Institute of Business Studies also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA (Digital Marketing) curriculum at Bengal Institute of Business Studies includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Digital Marketing) syllabus at Bengal Institute of Business Studies aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Bengal Institute of Business Studies

  1. Workshops and Seminars - Regular sessions with industry experts help MBA (Digital Marketing) students at Bengal Institute of Business Studies to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Bengal Institute of Business Studies syllabus develop teamwork and problem-solving skills.
  3. Case Studies - MBA (Digital Marketing) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Bengal Institute of Business Studies offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Bengal Institute of Business Studies, Kolkata for latest MBA (Digital Marketing) curriculum.

MBA in Digital Marketing Syllabus

MBA in Digital Marketing is designed to equip students with the knowledge and skills needed to thrive in the ever-evolving digital landscape. The syllabus typically includes a range of topics to provide a well-rounded understanding of digital marketing strategies and techniques.

Students can expect to study subjects such as Digital Marketing Fundamentals, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content Marketing, Online Advertising, Web Analytics, and E-commerce Strategies.

Syllabus of MBA (Digital Marketing)

Year 1

S.No
Subjects
1
Business Research Management
2
MS Excel
3
Marketing Basics
4
Marketing Management
5
Decisions Science
6
Accounting for Business Decisions
7
Organizational Behaviour
8
Enterprise Analysis
9
Operations Management
10
Human Resource Management                                                                          

Year 2

S.No  
Subjects
1
Digital Marketing                                                                                                         
2
Mobile Marketing                                               
3
Digital Branding
4
Email Marketing
5
Strategic Management
6
E-Commerce
7
Social Media Marketing
8
Web Analytics
9
Content Marketing
10
Search Engine Marketing
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