2 Years
Post Graduate
Management
In today's digitally driven world, the field of digital marketing has emerged as a pivotal force in the business landscape. An MBA in Digital Marketing equips individuals with the knowledge and skills needed to thrive in this dynamic field. The admission process for this specialized MBA program closely aligns with the standard procedure for other MBA specializations, involving entrance exams, group discussions (GD), personal interviews (PI), and written ability tests (WAT).
Before embarking on the journey toward an MBA in Digital Marketing, prospective students must meet specific eligibility criteria to ensure their readiness for this specialized program:
Educational Background: Candidates are required to hold a Bachelor's degree in any discipline from a recognized college or university.
National-Level Entrance Test: Aspirants must qualify for a national-level entrance test such as CAT, MAT, GMAT, XAT, or others, as specified by the institution's requirements.
Minimum Passing Percentage: A minimum aggregate score of 50% in their undergraduate degree is typically required for admission. However, institutions may provide relaxation to candidates from reserved categories, like SC/ST, in the form of a 5% reduction in the required passing percentage.
Final Year Students: Students in their final year of undergraduate studies can also apply for the program, provided they submit proof of their provisional degree from their college.
Mandatory English Requirement: Some institutions may mandate that candidates have English as a subject in their qualifying examination.
Admission to an MBA program in Digital Marketing follows a structured process aimed at evaluating candidates' aptitude and readiness for this exciting field.
1. Entrance Exam Registration:
The admission journey commences with candidates visiting the official website of the relevant entrance exam and completing the application form. During this step, applicants must ensure that they upload all required documents in the prescribed format.
2. Selection of Entrance Exam:
Candidates should carefully identify the specific entrance exam(s) required for the institutions to which they plan to apply. A variety of national and university-level entrance exams offer admission to top universities and colleges offering MBA in Digital Marketing programs.
3. Entrance Exam Preparation:
Once registered, candidates must dedicate themselves to rigorous preparation for the entrance exam. Comprehensive coverage of the exam syllabus is crucial. Typically, these exams consist of 3-4 sections, encompassing topics such as verbal and reading comprehension, quantitative aptitude, reasoning aptitude, and general knowledge.
4. Group Discussion (GD):
Candidates who perform well in the entrance exam are often invited to participate in a group discussion round. This phase assesses candidates' group performance, leadership skills, and communication abilities. Panelists generally pose various discussion topics, ranging from contemporary issues to business scenarios, where candidates are evaluated on their ability to contribute constructively to the group conversation.
5. Personal Interview (PI):
The personal interview round aims to gauge a candidate's mental acuity, communication skills, and overall demeanor. During this phase, candidates have the opportunity to express themselves, showcase their knowledge, and demonstrate their suitability for the program.
GD and PI Topics: The topics for GD and PI sessions can vary widely and may encompass themes such as the impact of COVID-19 on the economy, crimes against women, work-life balance, the role of start-ups in entrepreneurship, and views on climate change, among others.
The journey to securing admission to an MBA in Digital Marketing involves a multi-faceted evaluation process. While academic qualifications play a role, success in entrance exams, group discussions, and personal interviews is equally vital. This rigorous process ensures that candidates admitted to the program are not only academically qualified but also possess the essential communication, leadership, and problem-solving skills required to excel in the dynamic realm of digital marketing.
An MBA in Digital Marketing opens doors to a world of opportunities in a digitally connected business landscape, where data-driven decisions and effective communication are paramount. It empowers graduates to navigate the complexities of digital marketing and make meaningful contributions to the evolving digital economy.
back