Master of Commerce (M.Com.) in Marketing Syllabus - DAV College (DAV), Kanpur

  • Years 2 Years
  • Type Course Post Graduate
  • stream Commerce
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The Master Of Commerce (M.Com.) Marketing syllabus at DAV College (DAV), Kanpur is designed to provide overall knowledge to the students with a strong foundation. Master Of Commerce (M.Com.) Marketing faculty at DAV College (DAV) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Master Of Commerce (M.Com.) Marketing at DAV College (DAV), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Master Of Commerce (M.Com.) Marketing syllabus at DAV College (DAV), Kanpur maintains a balance between theoretical knowledge and practical knowledge.

Master Of Commerce (M.Com.) Marketing first year students at DAV College (DAV) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. DAV College (DAV), Kanpur also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Master Of Commerce (M.Com.) Marketing syllabus at DAV College (DAV), Kanpur is also frequently updated to give industry relevant training and knowledge to students. DAV College (DAV) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at DAV College (DAV) enable Master Of Commerce (M.Com.) Marketing students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Master Of Commerce (M.Com.) Marketing progress, students learn advanced topics and complex concepts. The Master Of Commerce (M.Com.) Marketing curriculum at DAV College (DAV), Kanpur mainly focuses on analytical and critical thinking. As the Master Of Commerce (M.Com.) Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Master Of Commerce (M.Com.) Marketing at DAV College (DAV) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Master Of Commerce (M.Com.) Marketing curriculum at DAV College (DAV) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Master Of Commerce (M.Com.) Marketing syllabus at DAV College (DAV) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at DAV College (DAV)

  1. Workshops and Seminars - Regular sessions with industry experts help Master Of Commerce (M.Com.) Marketing students at DAV College (DAV) to stay updated with current trends.
  2. Group Projects - Collaborative projects according to DAV College (DAV) syllabus develop teamwork and problem-solving skills.
  3. Case Studies - Master Of Commerce (M.Com.) Marketing syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - DAV College (DAV) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the DAV College (DAV), Kanpur for latest Master Of Commerce (M.Com.) Marketing curriculum.

Syllabus: M.Com. in Marketing

The Master of Commerce (M.Com.) in Marketing syllabus typically covers a range of subjects related to marketing strategy, consumer behavior, market research, and sales management. Students delve into topics such as branding, advertising, digital marketing, and e-commerce. They also study market trends, competitive analysis, and marketing ethics. The curriculum often includes case studies and practical projects to enhance problem-solving skills. Additionally, students may explore global marketing strategies and the impact of technology on marketing practices. The program equips graduates with the knowledge and skills needed for careers in marketing management, product development, and market analysis in various industries.

1st Year OR 1st & 2nd Semester Syllabus of  Master Of Commerce (M.Com.) Marketing

S.noSubjects
1General Marketing
2Service Marketing
3International Marketing                                                                                                                      

2nd Year OR 3rd & 4th Semester Syllabus of Master Of Commerce (M.Com.) Marketing

S.NoSubjects
1Consumer Behaviour                                                                                                                              
2Retail Management
3Marketing Channels
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